Download - 140 Proof, Intro for Advertisers. Targeted, In-App Advertising to Make Your Business Rock
Copyright 2010, 140 Proof and Bubble Fusion Labs
what is it?
how does it work?
how does it look?
who does it reach?
what can we measure?
how do we pitch it?
who else is buying it?
how do we get started?
we have a question…
www.140proof.comCall 1-800-369-8393
the engagement superchargerfor twitter
Premium, Persona-TargetedAdvertising on Twitter
Unifying the ecosystem of Twitter apps
into a highly-targeted, easy-to-buy
network of engaged online consumers.
Ads on
Copyright 2010, 140 Proof and Bubble Fusion Labs
what is it?
how does it work?
how does it look?
who does it reach?
what can we measure?
how do we pitch it?
who else is buying it?
how do we get started?
we have a question…
www.140proof.comCall 1-800-369-8393
the engagement superchargerfor twitter
4
Briefly, 140 Proof is:
140 Proof connectsweb, mobile, and desktop twitter clients into a new kind of brand ad platform.
Targeted Twitter ads with social powers; well-performing ads get clicks & tweets. The measurable, one-of-a-kind engagement your brand needs.
(The 140 character version of what we do)
Copyright 2010, 140 Proof and Bubble Fusion Labs
what is it?
how does it work?
how does it look?
who does it reach?
what can we measure?
how do we pitch it?
who else is buying it?
how do we get started?
we have a question…
www.140proof.comCall 1-800-369-8393
the engagement superchargerfor twitter
140 Proof creates highly accurate personas using powerful Audience Targeting.
Twitter-Optimized Targeting.
• by Level of Influence
• by Interest Category• art, blogging, celebrities, design,
• fashion, movies, music, news, politics,
• sports, tech, travel
• by Gender
• by Keyword• names, places, topics mentioned
• searches, #hashtags, @mentions
• by Geo-Location
• by OS / App Platform• mac / windows
• web / desktop / mobile
• iphone / android / blackberry
Target on these factors:
Copyright 2010, 140 Proof and Bubble Fusion Labs
what is it?
how does it work?
how does it look?
who does it reach?
what can we measure?
how do we pitch it?
who else is buying it?
how do we get started?
we have a question…
www.140proof.comCall 1-800-369-8393
the engagement superchargerfor twitter
Clearly labeled ads appear above the Twitter stream of your audience.
140 Proof’s network includes Twitter apps with coverage across
the Web, Windows, Mac, iPhone, Android, & Blackberry
Copyright 2010, 140 Proof and Bubble Fusion Labs
what is it?
how does it work?
how does it look?
who does it reach?
what can we measure?
how do we pitch it?
who else is buying it?
how do we get started?
we have a question…
www.140proof.comCall 1-800-369-8393
the engagement superchargerfor twitter
140 Proof users are the digitally engaged influencers your brand wants.
Country
United States 64.3%
Japan 9.0%
United Kingdom 8.2%
Brazil 2.7%
Germany 2.2%
Canada 1.3%
for more information on specific markets, please inquire at [email protected]
Copyright 2010, 140 Proof and Bubble Fusion Labs
what is it?
how does it work?
how does it look?
who does it reach?
what can we measure?
how do we pitch it?
who else is buying it?
how do we get started?
we have a question…
www.140proof.comCall 1-800-369-8393
the engagement superchargerfor twitter
140 Proof supports Atlas tracking, Google Analytics, and reports on impressions, clicks, and tweets.
Get insight into campaign performance using the tools of your choice.
Copyright 2010, 140 Proof and Bubble Fusion Labs
what is it?
how does it work?
how does it look?
who does it reach?
what can we measure?
how do we pitch it?
who else is buying it?
how do we get started?
we have a question…
www.140proof.comCall 1-800-369-8393
the engagement superchargerfor twitter
Need help convincing the{boss, client, team}?
Need more? Present your campaign idea with this handy tweet template. Just add your brand’s tweet text & icon and drop it into your pitch deck.
These why-buys are proven to make even hardened, penny-pinching CFO’s swoon:
• 140 Proof is the only scalable way to influence the influencers on Twitter
• 140 Proof delivers 50x the performance of Facebook social ads
• 140 Proof is the only premium ad network with a full Twitter offering.
Copyright 2010, 140 Proof and Bubble Fusion Labs
what is it?
how does it work?
how does it look?
who does it reach?
what can we measure?
how do we pitch it?
who else is buying it?
how do we get started?
we have a question…
www.140proof.comCall 1-800-369-8393
the engagement superchargerfor twitter
140 Proof advertisers include everyone from Fortune 100 companies to innovative startups.
Copyright 2010, 140 Proof and Bubble Fusion Labs
what is it?
how does it work?
how does it look?
who does it reach?
what can we measure?
how do we pitch it?
who else is buying it?
how do we get started?
we have a question…
www.140proof.comCall 1-800-369-8393
the engagement superchargerfor twitter
1. cost basis, buy sizeUse impressions to build awareness or clicks for direct-response campaigns, based on client campaign objectives
2. creative approved140 Proof offers copywriting & ad optimization support for brands who desire a complete, turnkey Twitter package.
3. calendar timingWe’ll help schedule your flights and advise on frequency management and app publisher selection and exclusion.
The three C’s of 140 Proof campaigns will kick things off:
To get started, email [email protected] or call 800-369-8393
Copyright 2010, 140 Proof and Bubble Fusion Labs
what is it?
how does it work?
how does it look?
who does it reach?
what can we measure?
how do we pitch it?
who else is buying it?
how do we get started?
we have a question…
www.140proof.comCall 1-800-369-8393
the engagement superchargerfor twitter
The 140 Proof Team is ready to help you rock Twitter.
