Transcript
Page 1: 11 critical steps for building your brand

11 Critical Steps for Building Your BrandBy: Melissa Saulnier

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What are Your Overall Goals

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Date Your Goals

Name Your Obstacles

Name Your Skills

What happens when you achieve

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Who is Your Target

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Name your audience(s)

List what you do for them

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Value Proposition

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Your professional Identity

Your Audience

Unique Solution

Transformation

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What They Need

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What is their pain

What is their pleasure

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Do a Survey

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FREE - SurveyMonkey.com

10 questions

100 responses

Standard email

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Professional Photo Shoot

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Hire a Pro

Negotiate for all rights

Shoot at home or office

Your Clothing

More….

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Update Your Platform

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Website/Blog

Positioning

Include your Brand

Across Social Media

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Your About Page

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First Person

Conversational

Readers Priorities

Short bio

Find you blog

More…

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What is a Lead Magnet

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Review the pain point

How can you alleviate the pain

The format to use

Content

Book Cover

Email incentive and more…

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Social Media Channels

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Facebook

Twitter

LinkedIn

Other

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Sources of Income

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Speaking

Books

Courses

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www.NorthernGatePublishing.com


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