Richard O’Connell Global Marketing Director
Common Mobile Ad Monetization
Mistakes to Avoid
by
1 Not committing seriously to marketing
“How did you decide which ad network to use?”
We asked 1022 developers
Too many redirects mean
Revenue will drop
20% of small indie app developers took a
chance with their app marketing!
2 Lack of creativity
Get creative…
Find the right ad format for you
3 Fear of interstitials
Get thinking… 53% of AppFlood
revenue comes from interstitials
Interstital Custom Banner Panel List Notification S2S
Revenue distribution by ad format AppFlood June – August 2013
Interstitials dominating
Get thinking…
…will I lose all my users?
But…
Get thinking…
NO
4 No variety and choice for users
Like a kid in candy shop
Let the user pick their own treat
Offer a variety of free games
App lists – a familiar format for users
5 Too many redirects
Too many redirects mean
revenue will drop
eCPM ($) for a popular fantasy title
Like a kid in candy shop
1 Starbucks Coffee = 30 RMB
Where everything is free
1KG of coffee will make a farmer less than 5 RMB
6 Confusing eCPM’s real value
Too many redirects mean
Revenue will drop eCPM is not always the best measure of success
7 Failing to analyze data
Mine your data
8 Failing to block poor performing advertisers
Switch off poorly performing advertisers
9 No Negotiations
Switch off poorly performing advertisers
10 Never seeking help
Ask us
We don’t bite
appflood.com/app-monetization-guides-tips-and-strategies
appflood.com/blog
