Transcript
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JOUR 3340 Spring 2009

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Step 1Organizing

The Team

Step 2Planning

Who doYou need?Reporter,

Photographer

What’sThe story?InteractiveElements?

Step 3Data

Collection

Report &Research

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Step 4Production

Step 5Test &Revise

Editing,Designing,

Coding

Edit,Click Thru,

Revise

Step 6‘Post It’

PublishedTo

Web

Step 7Monitor

&Critique

Who’s reading?What’s being

Read?How could youDo it better?

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Devices It’s important to keep readers hooked, so

consider what devices you can use to enhance the story itself and provide further information.

Photos: a good picture can tell the whole story. Consider large photos.

Crossheads/Subheads: Use to flag up the next part of story, transitions. Entice the reader.

Source: http://www.knightdigitalmediacenter.org/resources/msword/200710Jour247-Ulken.doc

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Maintain future files Monitor police and fire scanners Make beat calls Coordinate photographers Decide what to cover Work side by side with producers Establish contacts with sources

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Decide which stories on the newscast Determine what form they will take – package, live shot,

voice over “Layout” the newscast Monitor/manage progress of reporters, photographers Write/copy edit scripts Monitor wires Time the show Coordinate with technical crew Order/build graphics Write Headlines and teases

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Cross promotion on air/online/print ‘Cloning’ content from media partner ‘Coopetition’ – coordinating/collaborating

coverage Content sharing

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Print: portable and ‘permanent’ Television and radio: immediate and

emotional Online: What do you think?

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Print: Cover meeting in detail Radio: Cover the meeting in general terms TV: Not really great Online: The best of all worlds

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University of North TexasDepartment of Journalism

Online Journalism 3340February 10, 2009

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“This has everything to do with journalism. How people consume information, how they comprehend information it is a huge piece of the puzzle. If you can’t provide information in ways they can understand it and access it, then you’re wasting your time as a journalist. And we can’t afford to waste time.”◦ Keith Woods, Dean, Poynter Institute of Journalism

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“We have learned as an industry we are backward in research and that we are not seizing the new technologies and discoveries of recent years. … As an industry we must improve and expand, or we dwindle and die.”◦ Nelson Poynter

Nov. 2, 1946

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More story text read online, than print◦ And most read all the text

Jumps were read Two types of readers

◦ Methodical – Mainly ‘print’ readers Read top to bottom Re-read some material Use drop down boxes, nav bars, searches Read a higher percentage of text

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Scanners – Mainly online readers◦ ‘Scan’ headlines and text, never reading any one

story specifically◦ Read parts of stories, look at photos◦ Look at story lists to choose stories

The response (Page 31) ◦ Media has to move to alternative storytelling◦ More interactive elements

Q&A, a timeline, a fact box or a list – drew a higher amount of visual attention, compared to regular text in print.

On average, we saw 15 percent more attention to what we call alternative story forms than to regular text in print. This number rose to 30 percent in broadsheet format.

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Graphics Elements◦ Big is better: Headlines & Photos

Large, color photos (p. 45) Mug shots get lost

◦ Online readers use the navigational elements

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