Ron PoulinDirector, Product Management

SignalSoft CorporationHeadquarters Boulder, CO USA

LocationBasedServices

OutlineOutline

Who is SignalSoft Location Technology The BM Location API BM/SignalSoft Partner Program Presence – the next wave

Who is SignalSoftWho is SignalSoftProducts

#1 in location-based services with the most customers

End-to-end solutions: location gateway, location middleware and location applications

Superior proven products: CDMA/TDMA, GSM, 2G and 3G

Products deployed worldwide

Location Gateway Location Middleware Location Applications

Partners Channel Partners: CMG, Compaq, Comverse, and Invisix

Content & Applications: Over 300 local.info™ Alliance members

Location Technology: GPS, network-based, E-OTD

Enterprise: IBM and Oracle

SignalSoft PortfolioSignalSoft PortfolioSignalSoft

Location Technology–Cell sector–AFLT–AGPS

Latitude/Longitude of tower

Radius of cell sector(in meters)

Computed cell centroid

Computed uncertainty(in meters)

Begin Angle (0 degrees in this example)

End Angle (120 degrees in this example)

Network-Based (Cell-Sector)Network-Based (Cell-Sector)Based on use of cell coverage areas, taking into account the tower location and cell geography.

Benefits: Readily available today Compatible with all handsets

Limitations: Variable measurement uncertainty (urban to

suburban)

Accuracy: 250m - 20000m

Remarks: Adequate for many applications

Network-Based (AFLT)Network-Based (AFLT)

Based on handset measurements obtained fromthree cell towers and reported to network element for location calculation.

Benefits: Medium accuracy as a standalone solution Enhanced when combined with AGPS

Limitations: Requires modification to MS software Network synchronization impacts performance

Accuracy: 200m - 450m

Remarks: Unique to CDMA networks

AFLT – Advanced Forward-Link Trilateration

ServingCell

NeighborCell # 1

NeighborCell # 2

MS

SynchronizedSites

LocationCalc & Control

Based on use of determination of signals transmitted by the GPS satellites. Mobile receives assistance data (e.g. list of satellites in view) from network.

Benefits: Highest accuracy achievable today

Limitations: Coverage mainly outdoors Terminal impact (HW/SW)

Accuracy: 10m - 250m

Remarks: Suitable for high-end applications

GPS Assist&

Location Calc

ServingCell

MS

GPSSV

Handset-Based (A-GPS)Handset-Based (A-GPS)AGPS – Assisted Global Positioning System

The Location API

SignalSoft Location StudioSignalSoft Location Studio

SMSCWAP GW

BillingOAM&P

GMLC/MPC

Subscribers

App.ServerLCS

Client

NET

WO

RK

INTE

GR

ATI

ON

CLIENTACCESS

TOOLKITS

PRIVACY& ACCESS

LOCATION STUDIO

Makes integration easier for Operators and Application Developers• Rich Interfaces provide access to wireless infrastructure• Advanced subscriber billing and client accounting (reconciliation)• Privacy and anonymity features• Integration with complex network interfaces

Location Studio - Overview Location Studio - Overview

Privacy and AccessManagement

ID ProtectionServices

Subscriber-to-ClientPermission Services

ProxyServices Personalization

NotificationServices

ClientAuthorization

ClientAuthentication

AccountingSystem

Client Interfaces

ProvisioningSystem

SystemManagement

M

E

R

I

Carrier Integration Module

Network Interfaces

LIA MemberApplication Provider

Location Studio 1.0 SDKLocation Studio 1.0 SDK

Privacy and AccessManagement

AccountingSystem

Client Interfaces

LocationMessaging EventBillingA/A

ProvisioningSystem

Content(XSI)

A/A

O & M

Accounting

MERI

Network Interfaces

SGSFContentToolkit

XSI RCI

Location Studio 1.0 Client SDK

Location Zones ContentSign In / Sign Out Certify

LIA MemberContent Provider

Location Studio 1.0 Content SDKContentDeliveryCertify

Location Studio 1.0 SDK Location Studio 1.0 SDK

Location Studio 1.0 Client SDK

Location Zones ContentSign In / Sign Out Certify

login(ID, Password)logout() getLocation(MIN) getZone(LatLon) getContent(LatLon)

certify_getLoc()certify_getZone()certify_getContent()

HTTP XML XML XML

Certification Server

LIF MLP XSI XSI

Location Studio 1.0 Content SDK

ContentDelivery

retContent(Content)

Certify

Certify_retContent()

XML

RCI

Java encapsulation of XML requests for application developers. Simplifies most common functions.

Java tools for remote content interface, for content sharing.

One-step certification server to make validationand testing and independent process..

The SignalSoft Partner Program

LIA OverviewLIA Overview

LIA Objectives Establish relationships with best-in-class

content, applications, and service providers to offer revenue-generating location-based services solutions to mobile operators.

Allow partners to interface and test their applications, and certify that their applications are location-enabled.

Promote local.info Alliance partners and their integrated solutions to mobile operators around the globe, in order to develop this market worldwide.

The LIA is a critical component of SignalSoft's delivery of an end-to-end location-based services solution.

The unique combination of location, integrated with content and applications enables personalized, practical and convenient wireless services.

Steps to an LBS AppSteps to an LBS App

With Bell Mobility - Application Testing and Evaluation5. Pass Bell Mobility qualification for LBS program6. Receive access to BM Lab to verify wireless application readiness (Bell

Mobility Certification)7. Potential market trial of Application8. Negotiate terms and conditions for service introduction

With Bell Mobility1. Register for the Bell Mobility Developer program

and Location Services SDK at (developer.bellmobility.ca/lbs/)

With SignalSoft2. Join the SignalSoft LIA Program (www.signalsoftcorp.com/lia/)3. Learn about Location Studio and the Client APIs4. Self-test with the Certification Server

local.infolocal.info™™ Alliance Alliance

Presence“Presence” is the aggregated view of a person’s dynamically changing attributes under total control of the end user…

PresencePresence and Location and Location

Presence and Instant Messaging are truly disruptive technologies to the wireless and wired worlds

• Jeff Pulver, Pulver.com By 2004, 60% of all…communication—voice or text—

will be driven through instant messaging technology• Gartner

One of the most powerful and distinguishing features of the IM protocol is ‘presence detection’

• Bill Gates, Testimony to FCC on AOL/Time Warner Merger Online presence awareness is … the most important and

enduring technology of IM• IDC

Presence is …the source of future windfall …in the form of call connection and increased minutes

• Sounding Board

Presence in the MarketPresence in the Market

Presence StandardsPresence Standards

SIPSIP

SIP (Session Initiation Protocol) is emerging as the protocol of choice for setting up conferencing, telephony, multimedia and other types of communication sessions on the Internet.

SIP may also be used for new types of communications, such as instant messaging and application level mobility across various networks, including wireless, and across user devices.

Work on SIP is accomplished primarily in the IETF SIP working group, and at SIP bake-offs.

SIP has however manifold interactions with other areas, such as the next generation wireless internetworks, QoS, payments and security

USERLOCATION

USERCAPABILITIES

USERAVAILABILITY

CALLSETUP

CALLHANDLING

SIP

determination of the end system to be used for communication

determination of the media and

media parameters to be used

determination of the willingness of the called party to engage in communications

"ringing", establishment of call parameters at both called and calling party

including transfer and termination of calls

SIP Call FundamentalsSIP Call Fundamentals

Zonemaster byZonemaster byUnwiredfactoryUnwiredfactory

A Case Study A Case Study

Launched with Orange in Denmark November 1st, 2001

Access media (MO) SMS, STK, WAP, WEB (settings,

community and info)

Pricing Premium charging on key requests; i.e.

”create battle”, ”create player”, ”attack”, ”scout”…

Competition Some competitions with prizes!

Zonemaster -- Case StudyZonemaster -- Case Study

• A quest for zones using fierce androids. Zonemaster is a "battle for land" which takes place in the real world, on real maps, utilizing a real physical location.

• The game-play is about conquering zones (like the board-game RISK)

• Attacking strength is the number of zones owned by someone multiplied by the strength of the android summoned with the phone.

• On the website one can see the maps of the cities being played in. These are real world maps. One can also see the Androids and who holds the different zones on the maps AND much, much more...

Two Ways to Play• Orange battle: Defined game areas (ie. Copenhagen).

This can be used for competitions for prizes.• Personal battle: User creates their own battlegrounds

from their physical location

The Game-playThe Game-play

STEP 1 – A desire to battle!Select an Orange battle in your area or create your own.

Remember you have to be physically present in the zones you want to attack.

STEP 2 – Attack!When you are physically in a zone you want to conquer, use your mobile to spawn an android and the attack will commence.

Your fighting strength depends on two factors: Your strength and which android you spawn. Androids will only be spawned when you attack.

Game-tutorialGame-tutorial

STEP 3 – Keep conquering!Travel around in the real world (city) to find new zones to conquer. If you meet a defender too strong you can get an ally to help you.

STEP 4 – Winning a battleBattles either end on a predefined date or when a player has gained control of a certain percentage of the battlefield.

Game-tutorialGame-tutorial

City MapsCity MapsThis is one of the five cities in Denmark –

Copenhagen – shown as a ”real map” .

Real MapsReal MapsThe Grid is done according to actual

cell locations in the city.

The cells become the zones

you can conquer.

Important learning pointsImportant learning points

Zonemaster was developed and deployed within two months in cooperation between Orange Denmark and Unwiredfactory

Zonemaster has demonstrated it has a profitable business case with a committed effort in getting prizes and doing marketing

Zonemaster creates a leading edge reputation for the operators

Subscribers get value-for-dollar entertainment, and come back again and again in the quest for nice prizes

Subscribers adapt quickly to LBS games, a good way of educating them on LBS technology and its possibilities

Multi-user gaming is a killer app...

Zonemaster – A Case StudyZonemaster – A Case Study

For more information please visit our web site: www.signalsoftcorp.com

Nasdaq: SGSFNasdaq: SGSF