down and dirty marketing strategies
DESCRIPTION
At Tech Ranch, we are coaching entrepreneurs to prove out their ideas as much as possible before investing their time and $$$ in building products. By astutely using tools like Google Adwords, Facebook Ads, surveys, and keyword popularity sevices, startups have been able to shave weeks and thousands of dollars off their initial go to market strategies. One venture literally spent $1.45 and got insight worth tens of thousands of dollars. This session (hosted by last year's Best Speaker at Product Camp award winner, ahem) will discuss these tricks and tips.TRANSCRIPT
@jonaslamis TechRanchAustin.com
aka Show Me The MoneyDown and Dirty Marketing Strategies to Prove or Disprove Your Ideas
http://w
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@jonaslamis TechRanchAustin.com
A Model for Technology
Entrepreneurship
@jonaslamis TechRanchAustin.com
Show Me The Money
There are three ways to get paid
Get paid for What You Do
Get paid for What You Know
Get paid for Who You Are
Advertising
Thought Leadership
Social Awareness
Understanding Keywords
Key Concept: Test your ideas with Google and Facebook Advertising
Targeting the right audience
Testing different messages
Converting browsers to
buyers
Understanding Analytics
Understanding Keywords
Testing your ideas with Google and Facebook Advertising
Targeting the right audience
Testing different messages
Converting browsers to
buyers
Understanding Analytics
Understanding Keywords
Testing your ideas with Google and Facebook Advertising
Targeting the right audience
Testing different messages
Converting browsers to
buyers
Understanding Analytics
Thought Leadership
Becoming a Thought Leader through Blogging
Picking the right topic
Staking a claim
Using the right platform
Topic selection
Guest Blogging
Linking for fun and for
profit
Picking the right topic
Becoming a Thought Leader through Blogging
Staking a claim
Using the right platform
Topic selection
Guest Blogging
Linking for fun and for
profit
What your Business is about
Your Passion that you can
talk about weekly
What people what to read
about
Your Thought LeadershipGolden Triangle
Picking the right topic
Becoming a Thought Leader through Blogging
Staking a claim
Using the right platform
Topic selection
Guest Blogging
Linking for fun and for
profit
www.jonaslamis.com
www.lamisphere.com
Jonaslamis.blogspot.com
Techranchaustin.com
ArchitectureandGovernance.com
Picking the right topic
Becoming a Thought Leader through Blogging
Staking a claim
Using the right platform
Topic selection
Guest Blogging
Linking for fun and for
profit
EASY
MEDIUM
HAR
D
Picking the right topic
Becoming a Thought Leader through Blogging
Staking a claim
Using the right platform
Topic selection
Guest Blogging
Linking for fun and for
profit
What’s Happening in The IndustryProfiles and SuccessesTalking up other ideasTricks and TipsPredictions for the future“We’ve Got News” PostFAIL blog postingsAbout our products / services
Perc
eive
d Va
lue
by m
ost r
eade
rs
Picking the right topic
Becoming a Thought Leader through Blogging
Staking a claim
Using the right platform
Topic selection
Guest Blogging
Linking for fun and for
profit
Social Marketing
Cranking up awareness through Social Sites
Understanding Facebook
Groups
LinkedInGroups
Building a Twitter
following
@jonaslamis TechRanchAustin.com
Launch Your Venture at Tech Ranch
Employee to Entrepreneur Class Starting August 27th.Information Session Thursday, Aug 20th. 11:30am – 1:30pm
[email protected] for deets.