The Royal is a bar and restaurant designed with the customer in mind. The food concept focuses on a higher quality offering of traditional bar cuisine, and both the food and beverage programs are made for quick service with a memorable twist. By wrapping food, guests can continue to stand and mingle in a social setting. Drinks appear to be private-branded products and are bottled and ready to be served. In a social media world, reiterating the brand in food photos and reviews helps expand the marketing through each customer’s network.