doubling farmers' income by 2022 through data intelligence
TRANSCRIPT
| Solution
On a mission to double
farmers’ income by 2022
through data intelligence
Forbes Asia 30 under 30 2016
Fortune India 40 under 40 2016 &2015
Forbes India 30 under 30 2015
Nascomm Top 10 Emerging Startups in India 2015Forbes
“ SocialCops helps tackle big
problems with big data.
Mission: Double Farmers’ Income by 2022How has the paradigm shifted to focus on income security for
farmers?
Budget 2016-17 drew attention to the severe underdevelopment of the backbone of India's economy – the farmer community.
Food SecurityOutcome: Ensure adequate food supply for the country’s population
Farmers’ Income SecurityOutcome: Sustainably double farmers’ income by 2022
Shifting its focus from food security, the Central Government established farmers' income security as a pan-India priority.
Doubling Farmers’ Income by 2022How can we create convergent action to double farmers’ income by
2022?
1Policy Makers Agricultural
BusinessesFarming Community
To help all stakeholders work together effectively, they need to be empowered with high quality, real time data. This will help them make better decisions and create a virtuous cycle of integration, impact and positive action.
Key stakeholders are:
How can we improve farmers’ access to sources
of credit?
Where do we deploy irrigation facilities to aid
maximum no. of small and marginal farmers?
How can we eliminate agencies involved in taking
crops to market?
How can we identify untapped market potential for mandis/
local markets for farm produce?
Where should we establish processing centers?
Which crops should we grow based on
water availability, soil health and other
inputs?
How can we provide access to credit at minimum interest
rates?
How can we help drive the most critical decisions for agrarian reform?
12 3
Driving Critical Decisions through Data IntelligenceWhat is the key challenge in India’s data landscape?
Crop and Soil Health Data
Farm Data
Farmer Data
Water and Cost of Inputs
Water Data
Crop-to-Market Data
There is a lot of data in our systems...
...but all this data lies in silos — unstructured,
incompatible and inaccessible.
Problem Solution
Data Intelligence Platform
Policy Makers
Agricultural Businesses
Farming Community
Disconnected data in incompatible formats is
extracted, cleaned, structured and visualized in
SocialCops’ data intelligence platform.
It provides centralized access to multi-sectoral,
high-quality data to empower critical decisions.
Crop and Soil Health Data
Farm Data Farmer DataWater and Cost of Inputs
Water DataCrop-to-Market Data
Driving Critical Decisions through Data IntelligenceHow does SocialCops solve this challenge?
Problem Solution
SocialCops’ Data Intelligence
Platform
Can we create a decision tool to facilitate strategic planning and real-
time tracking for schemes, programmes and interventions?
SocialCops’ Data Intelligence PlatformUnifies public data, scheme-level data and primary data in a single platform
• Query geographies based on identified parameters
• Understand interventions required by geography by exploring parameters
• Keep a pulse of the real time data from the ground, or existing sources to understand how the projects are progressing
• Understand the increase in net sown area, better crop rotation, or improved soil quality because of any intervention
Visualize data and find insights
Data Dashboard
Drives1. Strategic planning2. Live scheme, programme,
intervention tracking3. KPI tracking
Cen
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Public Data
1. Ingest 600+ public data sources from SocialCops’ repository
2. Includes over 31 public data sources about agriculture (such as Agriculture Census)In
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Scheme Data
1. Layer with government scheme data
2. Supports live scheme tracking of government initiatives
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Primary Data
1. Deploy primary data collection app (Collect) through network of “human sensors”
2. Conduct live opinion polls, rapid surveys and spot checks
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1 Plan interventions quickly
2 Monitor and track interventions
3Measure progress and impact
1 Plan interventions quickly
2 Monitor and track interventions
3Measure progress and impact
Topic
TimeGeography
Compare across
geographies, drilling
down to country,
state, district, and
more granular levels.
Compare month-on-
month and year-on-
year statistics, or
quickly view daily,
monthly, yearly
snapshots.
Choose specific topics
and sub-topics to view
exactly the information
you need.
ALL IN ONE
CLICK
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2 3
Data Across 3 DimensionsIn 1 click, view any indicator for any geography at any point of time
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3
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1. Planning
Interventions
In which districts should the next 5,000 Soil Health Centers be set up?
Where should farmers sow water-intensive crops in the next season?
Which crops should be sown to ensure a good harvest?
Planning InterventionsWhere should various interventions be targeted?
1 2
3 4
Choose multiple parameters to filter down to areas of intervention.
Understand which districts to target.
Drill down to identify which sub-districts to target. Drill down further to identify which belts to target.
Planning InterventionsWhich are the best locations to deploy specific interventions?
For example, we want to identify intervention areas to open new Soil Testing Centres. We geo-query existing centres and target villages which do not have a Soil Testing Centre as of now.
Use case: Finding the best locations to open new soil testing centres
Villages without a Soil Testing Centres
2. Monitoring and
Tracking InterventionsHow have government schemes improved access to irrigation facilities?How many small and marginal farmers have been given access to credit facilities over the past 6 months?
Integrated MIS to Monitor & Track Interventions
Enables effective monitoring and tracking of interventions
Regularly ingest government scheme-
level data
For Programs With Existing MIS
Data Intelligence Platform
For Programs Without Existing MIS
Create a program MIS in 30 seconds
Arm field staff with Collect, an Android application to collect data from the field, in tough conditions & from the most remote corners of the country.
Connect schemes with APIs to the Data Intelligence Platform to bring all scheme-level indicators into the centralized Data Intelligence Platform
Public Data
1
Build survey using the app within minutes
• No coding required
• 20 question types
• Easy skip logic & validations
Deploy surveys in real time to field staff anytime, anywhere
• No internet required
• Custom geo-tagging
• Multi-language capabilities
Low cost, high scalability
✓Live opinion polls ✓ Rapid survey ✓Spot checks
Create a Program MIS in 30 SecondsThrough a network of mobile-enabled 'human sensors'
Enabled by a network of trained field staff
'Human sensors'
3. Measuring Progress
and Impact
What percentage of target irrigation facilities have been set up under Pradhan Mantri Krishi Sinchayee Yojana?How have outcome indicators improved over the past 3 years?
Effective assessment of impact and progress over time
Tracking outcome variables through
survey data
Outcome Indicators
Data Intelligence Platform
Progress Indicators
• Net sown area• Percentage of area under rice
cultivation• Crop productivity
Public Data
1
Primary Data
3
Scheme Data
2
Tracking progress through regular scheme
data
• Number of farmers with soil health cards
• Number of small and marginal farmers with access to irrigation
Not frequently updated Dynamic time series data
Impact Assessment and Progress TrackingHow do we measure indicators and outcomes over time?
Case StudyData-Driven Investments
Using data intelligence to invest $8 million in agriculture in
India
In partnership with
The Bill & Melinda Gates Foundation, created an $8 million fund to help reduce extreme poverty for small and marginal farmers in Bihar, Odisha and Uttar Pradesh in India.They wanted to use data to identify where they should invest to maximize their impact and focus on internal priorities. However, Indian agriculture data is scattered, inconsistent and difficult to work with.
*Map is for illustration purposes only
Data from 31 sources was aggregated. The data covered 209 indicators in 9 indices:
✓ Economic and agricultural profile
✓ ICT and infrastructure
✓ Crop productivity and coverage
✓ Horticulture productivity and coverage
✓ Financial services
✓ Livestock services
✓ Nutrition
✓ Women’s empowerment and services
✓ Policy and advocacy
Use CaseCan we resolve India’s nutrition problem by addressing its low crop
productivity?
Undernourishment is characterized by high
mortality rates, stunting and wasting.
India has a nutrition problem. Eating pulses improves nourishment as it’s more
nutrient-rich than rice or wheat.1 2
4Pulse cultivation is water intensive. Pulse production in
India has severely stagnated, mainly due to scarcity of
adequate water resources.
3
Can we solve India’s nutrition and crop productivity problem through targeted agricultural investments?
India has 39% of all malnourished
children of the world.
Economic losses associated with malnutrition
are estimated at 3% of India’s GDP annually.
Beta, dal khao!15% of India’s population is
under-nourished.
Key indicators include:
• Infant mortality rate
• Under 5 mortality rate
• % of children under 5 who are stunted
• % of children under 5 who are wasted
The takeaway:
the best places to invest to
improve nutrition
most efficiently and quickly
are the places with…
Poor nutrition indicators
low pulse productivity
good irrigation system
Our Platform brings the entire decision-making process to one place.
It makes even the toughest decision faster and easier.
Accessexternal data
Collect data from the
ground up
Connect yourinternal data
Visualize data and find insights
Transformand clean data
• Geospatial analysis
• KPI tracking• Geo-querying• Strategic
planning
Thank You!For more information or to requesta demo of our platform, check out
www.socialcops.com.
CONTACTPrukalpa Sankar