doubletree minneapolis south bloomington...may 21-23, 2018 doubletree minneapolis south bloomington...

May 21-23, 2018 Doubletree Minneapolis South

Bloomington

2018 MFDA CONVENTION GUIDE & REGISTRATION FORM

PartnershipsPeople + Passion + Purpose

Strength in2 018 MFDA ANNUAL CONVENTION

Monday, May 21 (Part 1) • 2:00-3:50 p.m.Tuesday, May 22 (Part 2) • 9:00-10:50 a.m.

“Embalming and Reconstructive Surgery Tips and Techniques for the Professional Embalmer”

PRESENTER: VERNIE FOUNTAIN Sponsored by: Metro First Call

Part 1 - 2 CEUs Body Prep Part 2 – 2 CEUs Body Prep

In this two-part information packed seminar Fountain will show the participants actual cases and use them to discuss various tips and in-depth techniques to manage various conditions of the case. The goal will be focused on teaching the participants how to perform specialized embalming and restorative techniques. Fountain is a strong advocate of the value to the family and friends of open casket viewing and lengthy visitation periods prior to final disposition of the body. He will identify many techniques will help embalmers accomplish preparation in such a way to allow for open casket viewing for some of the most severe trauma cases. He will discuss a myriad of tips and techniques throughout the entire seminar.Internationally known speaker, Vernie Fountain, CFSP, is a licensed embalmer and began his career in funeral service in 1965. In 1990 he founded Fountain National Academy (FNA) to provide quality, specialized training for licensed embalmers. Fountain’s embalming and reconstructive techniques help embalmers deal with severely traumatized and difficult cases and have proven effective in converting many non-viewable cases to a more acceptable viewable condition. His ability to teach his valuable expertise in seminar settings has made his presentations popular among funeral service professionals around the globe.

For several years Vernie served as Chief Death Investigator and Forensic Autopsy Assistant for the Boone County, Missouri Medical Examiners’ Office, which gave him experience in forensic death investigation. Currently, in addition to operating Fountain National Academy, Vernie is called upon by attorneys to serve as expert witness in embalming-related civil lawsuits. He also works as a licensed private investigator in Missouri. In the spring of 2007 the Missouri Funeral Directors and Embalmers Association presented him with the Robert Knell award. The award is the highest and most esteemed award that can be granted by that association.

Throughout Fountain’s career he has focused on creating better methods to repair trauma. In recent years he teamed up with Dean Jones to create the PMRC “Vernie R. Fountain” Signature series of restorative products. Fountain considers the PMRC products to be “A Better Way”. In 2010 and every other year since Fountain continues to produce and host Fountain National Academy’s biennial “International Embalming & Reconstructive Surgery Conference for Professional Embalmers”. The conference is held in Springfield, Missouri and attracts professional embalmers from across the USA and as well as internationally. In 2010 Fountain also created a Scholarship program for professional embalmers to assist them with furthering their education.

Wednesday, May 23 • 10:30-11:20 a.m.

“The Intangible It Factor of Change Management”

PRESENTER: JACK STAHLMANN Sponsored by: Brown-Wilbert

1 CEU General

In Los Angeles, Jack Stahlmann was an actor, producer, director and… of course, a waiter. In this presentation, he will examine how being nimble helped him in Hollywood and how that philosophy can make you a superstar in your field. Jack will analyze the evolution of great actors and make relevant, real-world business analogies that will help advance your career. During the hour, you will:

• Be able to identify where to begin your change journey by embracing the “just one thing” philosophy.

• Develop a mindset to no longer fear change by focusing on the end result first.

• Discover how being nimble can help you channel your inner Clooney by revealing the simple steps of having the “it” factor.

In 2002, Jack launched his own production company which created several films that enjoyed international success. The Fifteen Minute Show, an extremely low-budget feature film that was produced for less than $1,000, was the darling of the 2003 New York International Film and Video Festival. In 2004, he launched his most successful project, The Lift, which was featured in five film festivals worldwide. Freelancing in the directorial ranks, he was instrumental in creating the Margaret Cho stand-up show, Cho Revolution, working as the Second Assistant Director.

As an actor, his shining moment came in a co-star role on the CBS drama Cold Case, where he played a wimpy park ranger. He also appeared on Days of Our Lives and several regional commercials.

Jack is a regular contributor to The Huffington Post and currently resides in St. Paul, Minnesota.

MAY 21-23, 2018 Doubletree Minneapolis South

Bloomington

Join us!

Join us for education, fun, networking, great speakers, and camaraderie as we focus on Strength in Partnerships: People + Passion + Purpose!

2018 KEYNOTE SPEAKERS



REGISTER EARLY AND RECEIVE A $25 DISCOUNT! Complete the registration form below and return it to MFDA postmarked on or before Friday, May 11 and save! Forms returned May 12 or later should include the full registration fee.

REGISTRATION

_________________________________________________________________________________________________________________Name (please print or type) Name on badge

_________________________________________________________________________________________________________________Firm name

_________________________________________________________________________________________________________________Address (city, state, zip)

( ) ____________________________________________________________________________________________________________Telephone Email

Registration* Please select the appropriate registration fees below.

❑ MFDA Member Funeral Director: $200 ($225 after May 12)

❑ MFDA Funeral Home Preneed Counselor: $200 ($225 after May 12)

❑ Guest**: $100 ($125 after May 12) Guest name for badge: __________________________________________

❑ U of M Mortuary Science Student: Free ($30 after May 12)

❑ Non-Member: $640 ($665 after May 12)

❑ Past Presidents Breakfast (for Past Presidents only): $25

Please indicate if you will attend the Networking Event as well as the number of attendees.

❑ Monday, May 21, MFDA Backyard Welcome Party Networking Night Free # attending ____________________

Non-members welcome.

Total Enclosed $ _________________

❑ MasterCard ❑ VISA ❑ Check (Make payable to MFDA)

_________________________________________________________________________________________________________________Credit card number Expiration date CSV code Billing zip

_________________________________________________________________________________________________________________Print name as it appears on card

❑ If you require special assistance or have dietary requirements please check box and attach a statement of your needs.

* Registration includes: Daily admission to Convention program sessions, all Exhibit Hall functions including meal functions.

** A Guest is a non funeral director who is a guest of a licensed funeral director. Out of respect for our exhibitors, non-exhibiting suppliers or sponsor members are not allowed to register or attend the Convention.

Send Completed Form:

By Fax (with credit card information) to: (763) 416-0124

By Mail (with payment) to: Minnesota Funeral Directors Association 7046 E. Fish Lake Rd Maple Grove, MN 55311

THANK YOU FOR YOUR SUPPORT OF MFDA AND THE 128TH ANNUAL

CONVENTION AND EXPO!

Please fill out the form below OR register online at www.mnfuneral.org/event/2018convention






Bloomington

MONDAY, MAY 218:00 - 4:00 p.m.

NFDA Certified Crematory Operator Program (7 Professional Practices CEUs)

Mike Nicodemus, NFDA Vice President of

Cremation Services

This session is offered by NFDA - to register, go to www.nfda.org/cco

The recognized standard for funeral service professionals, NFDA’s Certified Crematory Operator Program™ covers cremation ethics, crematory operations and maintenance, safety, compliance and liability issues, cremation customer service, and much more. Whether you currently own or operate a crematory, are thinking of opening one, or want to evaluate a third-party crematory, this training is necessary for your success.

This course is based on Cremation Standards for Funeral Service Professionals, published by NFDA, which attendees receive upon arrival at the seminar. Obtaining CCO certification requires passing the online NFDA CCO Certification Test within a designated timeframe. A test link is provided to candidates whose complete attendance has been verified in writing by the onsite instructor.

1:00 - 1:50 p.m.

OSHA Training (1 OSHA CEU/1 Regulations & Ethics CEU)

Mark Arnold, Funeral Director

Mark Arnold is a 1986 graduate from the University of Minnesota Mortuary Science Program. Mark has chaired and served the OSHA Compliance Committee that has provided OSHA compliance awareness for Minnesota funeral directors. He is a qualified OSHA compliance trainer and consultant for the funeral industry throughout Minnesota and surrounding states. Currently Mark works as a licensed funeral director for the David Lee Funeral Home in Wayzata, MN.

TUESDAY, MAY 228:00 - 8:50 a.m.



11:00 a.m. - 11:50 a.m.

What’s the Big Deal About Grief Camp?

(1 CEU Professional Practices)

Coral Popowitz, Children’s Grief Connection

Hear from a panel of insightful and informative Hearts of Hope Family Grief Camp former campers about their experiences with grief and loss and how attending grief camp provided opportunities of hope and healing.

Our Strong Partnership: Continuous Improvement to Registering and Certifying Minnesota Death Records (1 CEU Regulations & Ethics)

Molly Crawford, MDH Vital Records

Attend this session to gain information about recent successes and ongoing improvements to death records in Minnesota. Subject-matter experts from the Minnesota Department of Health, Office of Vital Records will highlight accomplishments from the 2-year Paper Cut Project to improve the timeliness and quality of death registration; a progress on the recruitment of medical certifiers and their compliance in using MR&C; recommendations from the pilot project to register Cause of Death First; recent and future changes to MR&C to improve the user experience; and updates on other hot topics and trends that impact funeral staff and the important responsibility of registering deaths. Time will be reserved for Q&A and discussion.

1:30 - 2:20 p.m.

Funeral Homes and Therapy Dogs: A Winning Combination

(1 CEU Professional Practices)

Molly Johnson, Canine Comfort

Meet Fitzgerald William, a five-year-old basset hound and registered therapy dog! Fitz has one job: he brings comfort, support, and companionship to everyone he meets in a variety of settings. Join

Fitz for an interactive presentation to learn how therapy dogs are trained and tested, the role they play in a funeral home setting, and the advantages to adding a therapy dog to your funeral home staff. We’ll also address practical considerations, including risk management, insurance, and liability.

1:30 - 2:20 p.m.

How Boomers are Changing the Funeral Profession (1 CEU Professional Practices)

Nick Tunheim, Passare

The ways consumers seek information has dramatically changed over the past few years. Using a study they conducted in 2011, Passare will share their findings on how boomers are changing the funeral profession and how funeral professionals can adapt in order to be relevant. Funeral homes will learn how they can provide information to families who are online and implement best practices when communicating with them.

• Learn from other industries when adapting to changes in communication

• Navigate consumers’ demand for prices to be posted online

• Employ strategies for better communication with families through the Internet

• Discover how to use the Internet as a tool for more meaningful memorialization

EDUCATIONAL SESSIONS






Bloomington

WEDNESDAY, MAY 2312:30 - 1:20 p.m.

Insurance 101 (1 CEU Professional Practices)

Connor Odykirk, Federated Insurance

You have insurance, but are you covered? Are you paying more than you need to? Insurance is very complex and can be very confusing. This discussion focuses on some common coverage concerns and presents real-life examples of the different factors that determine business insurance premiums. Attendees will get a better idea of how they can take control of their insurance and risk management programs, which may help to reduce future costs.

How to Use Social Media Marketing to Reach Today’s Funeral Customer (1 CEU Professional Practices)

Mitchell McLean and Jeff Stewart, Funeral Directors Life

Is your funeral home on Facebook? Are you actively posting every week and bringing value to the families you serve? With nearly 85% of online seniors active on Facebook alone, social media is a new frontier in marketing for funeral homes. In fact, having an active presence on Facebook is one of the best and most cost-effective strategies for engaging with funeral consumers in 2018. This informative course will provide practical “how-to” advice for funeral professionals who desire to reach more families through active social media marketing this year.

Key Topics:

• Facebook best practices for funeral homes

• Tips for using video on Facebook

• How to boost a Facebook post

• Key analytics you should be tracking

• Latest Facebook trends

1:30 - 2:20 p.m.

Embalming Techniques Following Tissue Donation (1 CEU Body Prep)

Melinda DeVries, LifeSource and Jody LaCourt, Metro First Call

We will discuss and illustrate a variety of techniques for embalming and reconstruction after a tissue recovery. There will be time for questions related to embalming in this breakout.

Re-Imaging Our Roles: New End-of-Life Opportunities for Funeral Directors (1 CEU Professional Practices)

Bruce Matza, Innovations in Management

Funeral directors across the country are exploring new and innovative ways to connect with members of their community, develop non-conventional referral relationships, find creative ways to demonstrate their value and pursue new revenue opportunities. Take just a few of these new end-of-life opportunities home and you will begin to re-imagine your role as a funeral director.

2:30 - 3:20 p.m.



SCHEDULE-AT-A-GLANCE Monday, May 21

8:00 a.m. – 4:00 p.m .......................Certified Crematory Operator Training

8:00 a.m. – 12:00 p.m ................. MFDA Board Meeting

1:00 – 1:50 p.m .........................................OSHA Training

2:00 – 3:50 p.m. ...... Keynote Speaker: Vernie Fountain

4:30 – 6:30 p.m. ......................Backyard Welcome Party

Tuesday, May 22

7:00 a.m .............................Attendee Registration Open

8:00 – 8:50 a.m .......................Past President Breakfast/ OSHA Training

9:00 – 10:50 a.m ....... Keynote Speaker: Vernie Fountain

11:00 a.m. – 11:50 a.m ........................Breakout Sessions

12:00 – 1:20 p.m ........Lunch/ Business Meeting/NFDA

1:30 – 2:20 p.m. ..................................Breakout Sessions

2:30 – 3:30 p.m .......................Service of Remembrance

2:30 – 6:00 p.m ........................... Exhibit Hall Open with Reception and Ticket-To-Win-It

Wednesday, May 23

8:00 a.m. ............................................ Registration Open

8:30 – 10:30 a.m ............Exhibit Hall Open w/Breakfast and Ticket-to-Win-It Grand Prize Awarded

10:30 – 11:20 a.m........Keynote Speaker: Jack Stahlmann

11:30 a.m. – 12:30 p.m .......................Lunch/Leadership

Academy Graduation

12:30 – 1:20 p.m. ................................Breakout Sessions

1:30 – 2:20 p.m ...................................Breakout Sessions

2:30 – 3:30 p.m .........................................OSHA Training

2018 CONVENTION EXHIBIT HALLVisit the Exhibit Hall to talk with sponsors, allied members and vendors.

MFDA BACKYARD WELCOME PARTYSponsored by Kelco Suply Company and Wieser Vault/MAS Communications

Monday, May 21 4:30 - 6:30 p.m., DoubleTree Outdoor East Court

Join us with for our Backyard Welcome Party to kick off MFDA’s Convention! Head outside to enjoy spring (weather permitting – indoor location if needed) to play yard games, visit with friends, try fun food options from Wieser Vault/MAS Communications and Kelco Supply Company food trucks, drink tickets and a cash bar will be available. All Convention attendees and exhibitors are invited to this free event!

Exhibit Hall HoursTuesday, May 22 • 2:30 – 6:00 p.m Opening Reception sponsored by Batesville

Wednesday, May 23 • 8:30 – 10:30 a.mBreakfast in the Hall sponsored by Funeral Directors Life – $500 Grand Prize Awarded (must be present to win)




Bloomington

Convention HotelThe DoubleTree Minneapolis South will have rooms available at the discounted rate of $119 plus 14.275% tax. Please contact the hotel directly at 866-271-8967 and ask for the discounted rate for the MFD group or visit www.mnfuneral.org/Hotel to make reservations online. Self-parking is free. Our discounted rate is available until May 4, 2018 or until the room block is full, so make your reservations early!

Hotel Features:

• 24-Hour Fitness Center

• Complimentary wireless internet in guest rooms and public spaces

• Complimentary transportation to MSP Airports

• Complimentary transportation to the Mall of America

• Complimentary basic Wifi

• Onsite restaurant and lounge

• Close to Mall of America, Edina and downtown Minneapolis

TICKET-TO-WIN-ITTicket-To-Win-It is back again! It’s your chance to win cold, hard cash and prizes by visiting booths in the Exhibit Hall. Be sure to be in the Exhibit Hall on Wednesday, May 23 when we draw the grand prize of $500 cash!

• Backyard Welcome Party Food Truck Sponsor – Kelco Supply Co

• Jack Stahlmann Keynote Sponsor – Brown Wilbert

• Vernie Fountain Keynote Sponsor – Metro First Call

• Exhibit Hall Opening Appetizers and Drink Tickets Sponsor – Batesville

• Backyard Welcome Party Food Truck Co-Sponsor – MAS Communications

• Education Sponsor – Lions Gift of Sight/University of Minnesota

• Convention App Sponsor – Passare

• Service of Remembrance Sponsors – Brown Wilbert, National Funeral Directors Association, Sympathy Florists, United Heritage

• Wed Coffee Break Sponsor – Federated Insurance

• Photo Booth Sponsor – National Funeral Directors Association

• Exhibit Hall Prize Sponsors – Chillon Leach, Pekin Life Insurance Co

THANK YOU SPONSORS!TITLE SPONSORS

TICKET-2-WIN-IT!




Bloomington

SERVICE CORPORATION

doubletree minneapolis south bloomington...may 21-23, 2018 doubletree minneapolis south bloomington...

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