Image of Dizzee rascal looking mischievous with an over the shoulder look while ‘spray painting’ the background. This shows the rebellious character that he achieves to show in the magazine. This character relates to the rock genre of the magazine as he personifies the rebellious stereotype rock conveys, it is also a symbol in rap sometimes which is where Dizzee has adapted from which merges the conventions of both genre’s.

There is no obvious grid layout with the main image of this spread but it is clearly placed in the middle of the background and it could be suggested that the magazine has used the rule of thirds to create the image in a professional centre.

The messy, unclear and multi-coloured background could also suggest the genre of the magazine and could express Dizzee’s personality as he is the centre of attention. By further choosing the background to be graffiti it implies his rap past/background.

The scattered beer bottles at the bottom of this page also suggests to the messy background of the main image and could also show that Dizzee is representing a young and ‘care-free’ perception into the magazine and could also give the audience an insight to what he might be like behind the scenes, enticing us to read more. It also furthers the genre of rock and rap as alcohol is seen as something that can be stereotyped as bad.

By choosing Dizzee to wear a red jacket it also fits in with the colour scheme from the magazine name NME which is the same colour red. This colour red is used in all pages that I have analysed. This is called branding the magazine.

The use of the space on this double page spread uses Is useful as I think the target audience will be a young one and therefore will not want to read a mass amount, the main image and title of this spread only leaves a small amount for the article. Therefore this makes the audience feel like they are not reading a mass amount at a time.

The language of this double spread, an example of play on words: ‘From rags to riches’, suggesting that he used to be poor and has achieved a lot in his life. By replacing the word ‘rags’ for ‘tags’ this implies that he used to use graffiti before he became famous, which shows his ‘bad’ side to him and also suggesting his is a regular guy. Not only this, but the language in the main title ‘From tags to riches’ integrates with the main image because the graffiti that is in the main image is often talked about as ‘Tags’ and this portrays the ‘bad boy’ persona the magazine is adapting.

The overall impression given to this double page spread is showing the past and background to this celebrity and that music can often be a mixture of messy pasts. ‘From tags to riches’ suggests that the text is about Dizzee Rascals past before he became famous. ‘From rags to riches’ also implies that Dizzee used to be poor and come from a rough background, this is a stereotype and representational issue that is found as many citizens see black mischievous males who commit crimes to automatically be bad people which leads to stereotyping in general of black men/boys on the streets. Therefore Dizzee could be opening this stereotype to tell his story of how he became rich from a stereotyped background. It also gives us an idea of the kind of lifestyle he lived/lives and this could suggest that the atregt audience may also have a similar criminal lifestyle. There is also a stereotype linked with rock and rap so it is following the conventions of a rap genre which implies that the special feature is about Dizzee’s rap culture - not rock.