dot brand what are they ?
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Domain names
• The domain name is the first part of the webadress : the one that is before the /
• That domain name is associated to the brand and is largely communicated :
1dotstories 2015– [email protected]
Who decides what ?
• The ICANN is a non for profit organization in charge of coordinating the domain names space.
• ICANN decided to open the « top » - right part of the name – to organizations, and these domainsare now appearing. The programm is called « new gTLD »
• Hotels.london
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What about brands ?
• Approx. 600 brands also applied for their « dot brand » domain name :• .bmw• .amex• .google
• 50% of the top 100 brands requested their .brand
•BtoB and BtoC brands
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Split of « dot brand » requests per industry
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Finance
Internet
Automotive
RetailIndustryMedia
Telecom
Electronic
TravelHealthLuxuryFashion
others
SPLITOF.BRANDTOPLEVELDOMAINSPERINDUSTRY
Dot brand = digital flagship
• A dot brand is a flagship store on the largest and most visited avenue in the World
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Dot brand = better customer experience
• Customer don’t loose time browsing, dot brand gives them immediate and clearresponse to their objective
• According to verto analytics in May 2015, people spend 14 hours per week on facebook and 8 on Whatsapp and 5 on Youtube..
•Make their life easy when they want to connect with you !
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Dot brand
Dot brand isthe place for brand
in the age of the customer
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