ZINCSHOWER

DRIVING THE NEW CREATIVE

INDUSTRIES

WHAT ARE THE NEW

CREATIVE INDUSTRIES?

FASHION, DESIGN, VIDEOGAMES, ANIMATION, PUBLISHING, CRAFTS, SOFTWARE, ARCHITECTURE, ARTS PERFORMING ARTS, ART, MUSIC, ADVERTISING, CINEMA, RADIO AND TELEVISION

THE NEW CREATIVE INDUSTRIES ARE TRANSFORMING THE SECTOR AND SOCIETY ITSELF THROUGH CREATIVITY AND INNOVATION.

THE ACTIVITY OF THE CCIs IN SPAIN (ACCORDING TOTHE DATA FROM THE SATELLITE ACCOUNT OF CULTUREPUBLISHED BY THE MINISTRY OF EDUCATION, CULTUREAND SPORT 2011) STANDS AT MORE THAN 41 BILLIONEUROS (4% OF GDP) WITH MORE THAN 625,000 JOBS (3.1%OF TOTAL EMPLOYMENT). IF WE TAKE INTO ACCOUNT THEINTERDEPENDENT AND SUPPORT ACTIVITIES, THE CCIsREPRESENT A MARKET WORTH 62 BILLION EUROS (5.6%OF GDP) AND EMPLOY 1,2 MILLION PEOPLE (5.9% OF TOTAL EMPLOYMENT).

IN SPITE OF BEING A SECTOR EXPERIENCINGCONTINUOUS GROWTH, THE CCIs INSPAIN STILL HAVE A CONSIDERABLE MARGINTO REACH HIGH GROWTH RATES UNTILCOMING CLOSE TO 7.5% OF GDP LIKE FRANCE OR 9.6% OF GDP LIKE THE UK.IN THE EU-27, THE CCIs REPRESENT6.9% OF THE TOTAL GDP.

AND IS CURRENTLY ONE OF THE MAIN ECONOMIC GROWTH INDUSTRIES IN OUR COUNTRY

WHAT DOES THE NEW CREATIVE INDUSTRIES NEED TO CONTINUE THIS TRANSFORMATION?

·TRAINING ·PROMOTION

·INVESTMENT ·COLLABORATION

· INTERNATIONALISATION

BUT MOST OF ALL... OPTIMISM AND

INSPIRATION

WHAT DOES ZINC SHOWER WANT?

WHAT DOES ZINC SHOWER WANT?

TO DRIVE THE NEW CREATIVE INDUSTRIES BY CHANNELLING INVESTMENT, TRAINING OF CCI PROFESSIONALS, PROMOTING BUSINESS PROJECTS AT A NATIONAL AND INTERNATIONAL LEVEL AND THE COLLABORATION BETWEEN COMPANIES AND PROFESSIONALS OF THE CCI AND OTHER SECTORS.

DEVELOP AND CONSOLIDATE ZINC SHOWER AS ONE OF THE MAIN FORUMS OF THE CCI AT AN

INTERNATIONAL LEVEL ATTRACTING ENTREPRENEURS, CCI PROFESSIONALS, SPEAKERS

AND INVESTORS FROM OTHER COUNTRIES.

SUPPORT THE INTERNATIONALISATION OF SPANISH CCI ENTREPRENEURS PRESENTING THEM IN OTHER SIMILAR FORUMS ABROAD.

DISRUPTIVE, INSPIRING, OPTIMISTIC AND INNOVATIVE BASED ON THE MIX OFCREATIVE DISCIPLINES AND SECTORS, COLLABORATION,SYNERGIES, SERENDIPITY, TALENT, THE DESIRE TOCHANGE THE WORLD, ON ACTION AND REFLEXION

A MEETING SHOW FOR ENTREPRENEURS, INVESTORS AND PROFESSIONALS FROM THE CULTURAL AND CREATIVE INDUSTRIES (CCI). A MEETING POINT TO SHOW BUSINESS PROPOSALS RELATED TO THE CCIS TO POTENTIAL INVESTORS, PROMOTING A NETWORK OF COLLABORATION AND TRAINING AMONG ALL THE PARTICIPANTS ALL ACCOMPANIED WITH A FESTIVE PROGRAM, IN A TRANSFORMING AND CREATIVESETTING, WHOSE FIRST EDITION TOOK PLACE FROM 11TH TO 13TH APRIL 2013, IN MATA-DERO MADRID.

ZINC SHOWER, THE EVENT

ZINCSHOWER

CONTENT

THE SPACE WHERETHE MOST TRANS-FORMING PROJECTS SELECTED THROUGH THE ZINC SHOWER CALL FOR PROJECTS ARE PRESENT

DIFFERENT PARTICIPATION DYNAMICS TO EXCHANGE IDEAS AND EXPERIENCES AND MAKING NEW PROFESSIONAL CONTACTS

PROFESSIONALS FROM THE CCIS SHARE THEIR INSPIRING EXPERIENCES IN PARTICIPATORY FORMATS TO LEARN, RETHINK AND CHANGE

TO ENJOY THE CULTURAL AND CREATIVE INDUSTRY THROUGH CREATIVE PROCESSES, PERFROMING ARTS, MUSIC, ETC

WORKSHOPS FOR PUTTING NEW IDEAS AND TOOLS INTO PRACTICE

AND ALSO...#CROWDFEST #ZINCFOOD#TUNEYOURCOMPANY#COLLABORATIVEMARKET

#wethebiocloudTHE KNOWDLEFOUNDATION, THE MAINSPONSOR OFZINCSHOWER, HELD THE2ND NATIONAL DAY OFOPEN BIOINSPIREDKNOWLEDGE ANDCOLLECTIVEINTELLIGENCE

NEW FORMATS, NEW CONCEPTS, NEW INDUSTRY

#wethebiocloud

THE KNOWDLE FOUNDATION, THE MAIN SPONSOR OFZINCSHOWER, HELD THE 2ND BIOINSPIRED OPEN KNOWLEDGE & COLLECTIVE INTELLIGENCE CONGRESS.

SCIENTIFIC CREATIVITY 3.0 SHINED WITH ITS OWNLIGHT DURING THE CONGRESS, VINDICATING THEGREAT LEVEL OF OUR COUNTRY.

18 #ZINCTALKS 17 #ZINCNETWORK 22 #ZINCLABS

THE BUAALA.TV PROJECT DRIVEN BY KNOWDLE, WAS ONE OF THE INNOVATIONS OF THE CULTURAL AND

CREATIVE INDUSTRIES PRESENTED AT ZINC SHOWER. THE PRESENTATION TOOK PLACE AT THE SHOWER AREA

ON APRIL 12TH AT 4:30 PM

OPEN UNIVERSES

1 OPEN MIND: Jorge Mata presented by FELIPE GARCÍA President of KNOWDLE

2 OPEN INNOVATION: Rafa de Ramón presented by JORGE MATA CEO of KINCUBATOR

3 OPEN SOLIDARITY: Ana García Narvaez presented by JORGE MATA CEO of KINCUBATOR

4 OPEN RESPONSIBILITY: FUNDACIÓN FRdelaF. Odile Rodriguez. JORGE MATA CEO of KINCUBATOR

5 OPEN INVESTIGATION: Ana María Garcia Serrano JORGE MATA CEO of KINCUBATOR

TALENT

Window to the future

1. Mathematics: Pedro García Guillem presented by JORGE MATA CEO of KINCUBATOR

2. Art: Patricia Cancelo presented by FELIPE GARCÍA President of KNOWDLE

3. DAD: Belén Martí Junco y Carmen Escalona de Charhadas presented by Reina Cáceres on behalf of DAD

4. Innovation: Beatriz Sigüenza KIBO FACTORY presented by Jose Antonio Puértolas MNOPI

5. Internet: MNOPI. José Antonio Puértolas Montañés presented by FELIPE GARCÍA President of KNOWDLE

ZINCSHOWER APP

1. Zinc Shower Award presented by Phil González. Cooking Channel. ADTRIBOO

KNOWDLE AWARDSPRESENTED DURING ZINC SHOWER

THE MEETING SHOW GATHERS THE NEW CREATIVE INDUSTRY

CALL FOR PROJECTS ADVERT

CALL FOR PROJECTS (SHOWERS 2013)

February

CALL FOR INVESTORS

Event

THESHOWERS

HAD TO OVERCOME A LONG ROAD ONLY SUITABLE FOR THE MOST MOTIVATED

THE SHOWERS

ZINC SHOWER HAS BEEN VERY PRODUCTIVE FOR US, EVEN MORE SO THAN OTHER CONSOLIDATED FAIRS SUCH AS LIBER, SPECIALLY AS WE HAVE MADE CONTACTS WITH INVESTORS WITH WHOM WE ARE NOW HAVING MEETINGS, WE HAVE MADE COMMERCIAL CONTACTS AND EVEN SIGNED SOME AGREEMENTS. IT IS AN INNOVATIVE FORMAT AND IT HAS CERTAINLY WORKED FOR US.

ISABEL RODRÍGUEZ CACHERA DIRECTOR OF CONTENTLA [ ] LIBRO

IN THE OPINION OF IMAGIC VISION, YOU HAVE DONE A GREAT JOB AND MADE A SIGNIFICANT EFFORT TO PROVIDE AN OUTLET FOR IDEAS AND PROJECTS THAT QUITE OFTEN DON’T HAVE THE OPPORTUNITY TO BECOME KNOWN AND DEVELOP IF THEY DO NOT HAVE FORUMS SUCH AS THE ONE YOU HAVE SET UP.I WOULD PERSONALLY VALUE AS POSITIVE ASPECTS:1. VERY GOOD PRE-EVENT INFORMATION2.PERFECT PLACE FOR THE MEETING3.VERY ORIGINAL SET-UP4.QUALITY SERVICES (CATERING, INFORMATION, ORGANISATION, ETC.)5.THE PROJECT PRESENTATION SYSTEM AND WORKSHOPS WERE WELL SET-UP AND ORGANISED.

(ANTONIO GONZALEZ, SHOWER 29. THE PUBLISHING WORLD IN THE DIGITAL ERA)

SHOWERS 2013

THE PARTICIPANTS

ZINC SHOWER HAS WITHOUT A DOUBT BEEN A VERY ENRICHING AND POSITIVE EXPERIENCE, IN WHICH I HAVE COME TO KNOW ABOUT PROJECTS AND INTERESTING INITIATIVES FIRST HAND. LIKEWISE, THEY HAVE HELPED ME OPEN MY MIND AND I HAVE MET MANY ENTREPRENEURS WITH WHOM I CAN SHARE DOUBTS AND PROJECTS

LAURA MARTINEZ.

THE ZINKERSPARTICIPATING IN ZINCSHOWER HAS BEEN A REFRESHING EXPERI-ENCE, AN AUTHENTIC STIMULATING SHOWER OF CREATIVITY, PRO-JECTS, ENERGY, A DESIRE TO LISTEN, TO PARTICIPATE, TO BUILD. EXPERIENCE SPEAKERS IN FRONT OF MORE PARTICIPANTS THAN CHAIRS (NOT THAT THERE WEREN’T MANY), PROJECTS WITH A DIFFERENT FAR-REACHING POTENTIAL BUT THE SAME AMBITION AND DRIVE. AN EFFICIENT ORGANISATION AS IF IT WERE ONE MORE EDITION OF A LONG RUNNING AND TRADITIONAL EVENT. MY PRAISE TO THOSE THAT HAVE MADE IT POSSIBLE AND HOPEFULLY IN FUTURE EDITIONS, THERE WILL BE AN INCREASE IN THE INVOLVE-MENT OF THOSE, WHO WITH THEIR CAPITAL, CAN GIVE A PUSH TO THESE SEEDS AND SHOOTS OF CREATION AND INNOVATION

IGNASI GUARDANS CEOCUMEDIAE, CULTURE & MEDIA AGENCY EUROPE BRUSSELS

THE FIRST EDITION OF ZINC SHOWER WAS GREAT EXPERIENCE, AND IT VERY IMPRESSIVELY SHOWCASED HOW ENTREPRENEURS, INVESTORS, AND PROFESSIONALS FROM THE CULTURAL AND CREATIVE INDUSTRIES ARE ABLE TO TACKLE SOME OF THE GREAT CHALLENGES OF TOMORROW'S SOCIETY WHEN THEY COMBINE THEIR ENTHUSIASM AND KNOW-HOW FROM MANY VARIOUS FIELDS. IN A VERY ORIGINAL FORMAT, ZINC SHOWER BRINGS TOGETHER INSPIRING PEOPLE WITH AN AMBITION TO MAKE A DIFFERENCE AND THUS IGNITES AN EMPOWERING PROCESS THROUGH START-UP COMPETITIONS, THRILLING WORKSHOPS, EXCITING PRESENTATIONS, AND LOTS OF FUN. I HAVE ALREADY BOOKED MY FLIGHTS FOR 2014.

RASMUS WIINSTEDT TSCHERNING, MANAGING DIRECTOR OF CREATIVE BUSINESS CUP AND CHAIRMAN OF THE EUROPEAN CREATIVE INDUSTRIES ALLIANCE.

321 SPEAKERS 174 ACTIVITIES

17CROWD-FUNDING/INVESTMENT

/SOURCING PLATFORMS

THE INVESTORS

149 CONTACTED 80 REGISTRED 20 ONE TO ONE MEETINGS 2 PRIVATE EVENTS (BREAKSAFT-19 PAX/LUNCH-18 PAX)

25% PRIVATE BUSINESS ANGELS21% BUSINESS ANGELS NETWORKS42% INVESTMENT FUNDS START UP FUNDS12% CCI SECTOR COMPANIES

THE INVESTORS THAT ATTENDED ZINC SHOWER WERE GRATEFUL THAT IT WASN’T JUST ANOTHER INVESTMENT FORUM, LIMITED TO SHORT PITCHES OF 10 MINUTES, SO THAT THEY COULD ENJOY AN EVENT WHERE THE ENTREPRENEURIAL PROJECTS DEMONSTRATED THEIR MARKETABLE CAPACITY OVER THREE DAYS. FOR MANY INVESTORS, ZINC SHOWER MEANT THE DISCOVERY OF THE INNOVATIVE CAPACITY OF THE CREATIVE INDUSTRIES, AND THE PROOF THAT THE ENTREPRENEURS OF THIS INDUSTRY KNOW HOW TO MAKE THE MOST OUT OF TECHNOLOGY TO ACHIEVE THE CHANGE THEY ARE LOOKING FOR.

MIGUEL CARRASCAL

WHERE THE BUSINESS ANGELS INVESTED

IN 2010 CAPITAL

AGREEMENTS INVESTED

% %

INTERNET 33.3 35.7

CREATIVE INDUSTRIES 13.9 8.9

MANUFACTURING 13.2 14.8

BIOTECHNOLOGY AND HEALTH SCIENCES

10.3 8.5

ENVIRONMENT AND CREATIVE INDUSTRIES

9.6 10.0

OTHER (AUTOMOTIVE) 4.2 5.3

SANITATION AND SANITATION

TECHNOLOGY

2.8 4.7

ENERGY 2.8 0.4

RETAIL DISTRIBUTION 2.9 1.3

LOGISTICS AND TRANSPORTATION 2.8 1.8

TELECOMMUNICATIONS 2.1 7.7

SOCIALLY RESPONSIBLE INVESTMENTS

1.4 0.1

FINANCIAL SERVICES 0.8 0.8

THE MEDIA

PRESS14,000,000 AUDIENCE

180,000 EUR. VALUE 24 MEDIA

RADIO 1,000,000 AUDIENCE 120,000 EUR. VALUE

10 INTERVIEWS

TELEVISION2,000,000 AUDIENCE

140,000 EUR. VALUE7 INTERVIEWS

INTERNET20,000,000 AUDIENCE

115,000 EUR. VALUE52 MEDIA

DOWNLOAD PRESS DOSSIER

TOTAL AUDIENCE: 37,000,000 TOTAL VALUE: 455,000EUR

SOL MÚSICA REPORT

ÁGORA NEWS REPORT

CANAL IWOMEN TV

ZINC SONG (COLLABORATIVE SONG)

CUATRO NEWS CHRONICLE

TELECINCO NEWS CHRONICLE

VIDEOS ABOUT ZINC SHOWER

ZINC SHOWER HAS MANAGED TO HAVE THE COUNCIL OF THE CITY OF MADRID

AND FOUR MINISTRIES WORKING CLOSELY TOGETHER ON A COMMON PROJECT.

ZINC SHOWER STANDS OUT FROM OTHER FAIRS THAT OUR INSTITUTION HAS PARTICIPATED IN. THIS HAS NOT ONLY BEEN IN THE NOVELTY OF ITS FORMAT OR IN THE ORIGINALITY OF ITS PROPOSAL OR ITS SCENOGRAPHY. FOR US, IT HAS MEANT A DISRUPTION IN THE MANNER OF COMMUNICATING THE VALUE

OF TRAINING FOR EMPLOYMENT AND AN OPPORTUNITY TO ADDRESS COLLECTIVES FULL OF FUTURE, SUCH AS THE ENTREPRENEURS AND

PROFESSIONALS OF THE CREATIVE INDUSTRIES, IN THEIR ENVIRONMENT AND IN THEIR OWN LANGUAGE.

(FUNDACIÓN TRIPARTITA FOR TRAINING IN EMPLOYMENT)

WE BELIEVED IN THE EVENT RIGHT FROM THE START AND IN THE PEOPLE THAT SET THIS PROJECT IN MOTION AND THE EVENTS HAVE CONFIRMED THAT BELIEF. THE RESULTS OF THE CALL FOR PROJECTS WERE SPECTACULAR, AS HAVE BEEN THE EVENT. IT IS A FORMULA FOR SUCCESS AND WE HOPE IT CONTINUES GROWING AT AN INTERNATIONAL LEVEL

ISABEL ESPUELAS PEÑALVA.HEAD OF CIT AND DIGITAL CONTENT DEPARTMENT ICEX SPAIN EXPORTS AND INVESTMENTS

THE INSTITUTIONS

COPRODUCERS:

COLLABORATING INSTITUTIONS:

THE SPONSORS

MAIN SPONSORS:

MAIN COLLABORATOR:

SPONSOR:

COLLABORATORS:

SPONSORING ZINCSHOWER IS A DEMONSTRATION OF COLLECTIVE INTELLIGENCE, WHAT YOU KNOW THAT I DON’T KNOW AND WHAT I KNOW THAT YOU DON’T KNOW, BUT TOGETHER IT BECOMES A MOTOR ABLE OF THE BEST, AS HAS BEEN PROVEN: THE BEST OF THE BEST AT #ZINCSHOWER (FELIPE GARCÍA, KNOWDLER)

THECOLLABORATORS

ZINC SHOWER HAS BEEN A MARVELLOUS EXPERIENCE, ESPECIALLY FOR THE PEOPLE THAT WE HAVE MET AND THE CONTACTS WE HAVE MADE IN OUR INDUSTRY. TO HAVE THE FORTUNE TO COLLABORATE IN THE EVENT HAS HELPED US TO UNLEASH OUR CREATIVITY PRODUCING A WEB SERIE AS TEASER FOR THE EVENT AND THE COLLABORATIVE SONG. AN EXPERIENCE WE WILL REPEAT YEAR AFTER YEAR.

(ROBERTO CARRERAS, MUWOM)

THEVOLUNTEERS

68 VOLUNTEERS SET-UP

ACCESS CONTROL REGISTRATION

INFORMATION SPEAKER SUPPORT

ZINC SHOWER IS CREATIVITY, ENERGY, CONNECTION, IMPACT, BATH ROBE, CONTAGIOUS ATTITUDE!!! FOR ME, ZINC SHOWER IS SARA, JULIÁN, CARO, ANDRÉS, TAMARA, RAFA, MARÍA, LUCÍA, GEMA, RUT, MIGUEL, ETC… AND MANY MORE!!! PEOPLE WORKING IN A TEAM, WITH A LOT OF EXCITEMENT AND A GREAT DESIRE TO CHANGE THE WORLD. ANYTHING CAN BE DONE, SO, TAKE THE PLUNGE AND GET INTO THE SHOWER!

(ISABEL ASENSIO, VOLUNTEERS COORDINATOR)

THE SPACE

1 CARDBOARD DESIGN9 PIECES PER DESIGN1 SHOWER5.000 UNITS3 DAYS OF ASSEMBLY1 DAY OF DISASSEMBLY1 SELF USE MANUAL100 STANDS20 STAGES300 TABLES

MATADERO DE MADRID7.000 SQUARE METRES USED2 WARE HOUSES2 AUDITORIUMS5 STAGES3 MULTI-USE AREAS10 SIMULTANEOUS AREAS

A NEW CONTEXT TO SHARE EXPERIENCES, KNOWLEDGEAND FASCINATING INITIATIVES IN THE CREATIVE INDUSTRY

(MATADERO MADRID)

THE MEETING SHOW

IN FIGURES

CON LA PARTICIPACIÓN IMPRESCINDIBLE DE MÁS DE 60 VOLUNTARIOS Y LA PACIENCIA INFINITA DE TODOS LOS CO-WORKERS DE UTOPIC_US QUE NOS

HAN HECHO ESTE VIAJE MUCHO MÁS FÁCIL.

WITH THE INDISPENSABLE PARTICIPATION OF MORE THAN 60 VOLUNTEERS AND THE NEVER ENDING PATIENCE OF ALL THE CO-WORKERS AT UTOPIC_US

THAT HAVE MADE THIS JOURNEY SO MUCH EASIER.

ORGANIGRAM IDEA CREATORSAND PRODUCERS

DESIGN OF VARIOUS ELEMENTS

SPONSORING

PHOTOGRAPHY

TRANSLATION

SOCIAL NETWORKS AND WEB CONTENT

CONTACT WITH INVESTORS

CONTENTS TEAM

PRESS AND MEDIA

HEAD OF PRODUCTION

PROJEC TEAM

ONLINE MARKETINGEVALUATION COMMITTEE

ARCHITECTURAL STUDY

DESIGN OF PROGRAM BROCHURE

DIRECTED BY:

HEAD OF VOLUNTEERS

ADMINISTRATION

PRINTING

MARKETING

PRESS AND RADIO PUBLICITY(EL PAÍS MEDIA AGREEMENT)43 ADVERTS (EL PAÍS, CINCO DÍAS AND AS)62 RADIO MENTIONS (CADENASER AND CADENA 40)OUT DOOR ADVERTISING200 MUPIS5,000 PROGRAMS1 MONTH CALLAO STREET SCREENS

2,070,000 VIEWS(ELPAIS.COM, CINCODIAS.COM, AS.COM)ePR CAMPAIGN100 BLOGGERS CONTACTED57 PUBLISHING1,361,848 TOTAL HITS2,924 FOLLOWERS ON TWITTER2,840 FOLLOWERS ON FACEBOOK

ZINCSHOWER.COM120,000 TOTAL VISITS65,000 UNIQUE VISITORS

ZINC SHOWER WEB SERIES

MAKE ZINC SHOWER INTO AN INTERNATIONAL

EVENT AND A LEADING BRANDOF THE NEW CREATIVE INDUSTRIES

BUT THIS IS ONLY THE BEGINNINGBECAUSE WE ARE GOING TO...

Showers follow-up 2013

Design plan 2013/2014

Launch callFor projects

Showers selection 2014

Set partners and collaborators 2014

Zinc Shower 2014

Showers 2013 Internationa-lization

Activity program andticket sales

Showers training2014

Call forinvestors

DO YOU WANT TO JOIN US?

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