doser portfolio final 091614 pages_1

DDanielle L. Oser, APRCV - PORTFOLIO

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University of Utah | 9/92-3/97BA Masss Communication- PRMinor: English

Education[• Photoshop

• Dreamweaver

• Website Development Certificate

• Eye-Catching Design

• Basics of Web Design

• Impact St. Louis & Focus St. Louis

• Power Writing

• HTML

PRSAAPR Designation

• Sharepoint

• Flash & Java

• Illustrator

Professional Accomplishments, Honors & Education

O’Connor & Partners Public Relations[• “Nextel i1000 Media Kit” Mercury

Awards Gold Winner, Client: Nextel Communications

• “Belleville Free Press Newsletter “Mercury Awards Gold Winner Client: Good Government for Better Belleville “We Card Commentary” International Association of Business Communicators Bronze Quill Award of Merit, Client: National Coalition for Responsible Tobacco Retailing

• “MidAmerica St. Louis Airport Targeted Marketing Package” International Association of Business Communicators Bronze Quill Award of Merit, Client: MidAmerica St. Louis Airport

• “Catholic Fraternal Life Pre-Planning Brochure” International Association

of Business Communicators Bronze Quill Award of Merit, Client: Catholic Fraternal Life

• “MidAmerica St. Louis Airport Marketing Package” APEX Award of Excellence, Client: MidAmerica St. Louis Airport

• “Nextel i1000 Media Kit” Communicator Award of Distinction, Client: Nextel Communications

• “Missouri Y2K Awareness Program” Galaxy Awards Bronze Winner Client: State of Missouri & MAMTC

• “JS Express Success Story” International Association of Business Communicators Bronze Quill Honorable Mention, Client: Nextel Communications

• “Y2K Commentary” International

Association of Business Communicators Silver Quill Award of Excellence, Client: State of Missouri & MAMTC

• “Nextel Success Stories” Communicator Award of Distinction, Client: Nextel Communications

• “Nextel Success” Stories” International Association of Business Communicators Bronze Quill Award of Excellence, Client: Nextel Communications

• “Are You OK With Y2K Outreach Campaign” International Association of Business Communicators Bronze Quill Award of Excellence, Client: State of Missouri & MAMTC

• “Are You OK With Y2K Publicity Campaign” APEX Award of Excellence Client: State of Missouri & MAMTC

• “Are You OK With Y2K” Publicity

Campaign” Communicator Crystal Award of Excellence Client: State of Missouri & MAMTC

• “Are You OK With Y2K Outreach Campaign” International Association of Business Communicators Silver Quill Award of Merit, Client State of Missouri & MAMTC

• “Nextel Success Stories” Communicator Award of Distinction, Client: Nextel Communications

• “Are You OK With Y2K Publicity Campaign” APEX Award of Excellence, Client: State of Missouri & MAMTC

• “Nextel Success Stories” APEX Award of Excellence, Client: Nextel Communications

Account Executive January 1998 to November 2001

• "BSWLLC.com Best Corporate Website" St. Louis Web Developers Organization Website of the Year Awards Third Place• “Piggy Postcard Campaign” Communicator Award of Excellence• “BPP401k.com Newsletter” Communicator Award of Distinction • “BPP401k.com Corporate Website” MarCom Gold Winner • “BPP401k.com Newsletter” MarCom Honorable Mention• “Brown Smith Wallace, LLC Website” MarCom Gold Winner

Brown Smith Wallace[Brown Smith Wallace Consulting Group; Brown Smith Wallace, LLC; Benefit Plans PlusMarketing Manager, Public Relations DirectorJanuary 2002 to July 2013

Park City Chamber of Commerce Columnist - Winter ‘97

HGM Medical Lasers Executive Assistant - 4/97-10/97

NASA Langley Research Center Public Affairs Assistant - Summers ‘95, ‘96 [

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• "BSWLLC.com Best Corporate Website" St. Louis Web Developers Organization Website of the Year Awards Third Place• “Piggy Postcard Campaign” Communicator Award of Excellence• “BPP401k.com Newsletter” Communicator Award of Distinction • “BPP401k.com Corporate Website” MarCom Gold Winner • “BPP401k.com Newsletter” MarCom Honorable Mention• “Brown Smith Wallace, LLC Website” MarCom Gold Winner

Lindenwood University - 2010 MA Digital Media & Interactive Media GPA: 4.0

• Creative Marketing Conference & e-Marketing Strategies

• Dan Poynter Book Marketing

• Joomla

• WordCamp

• Show Me The Blog

• Evo Conference

• Bloggy Boot Camp

• State of Digital Media Conference

Teaching Experience

Teaching Experience[[

LU SUQ11: ICM400 Historical Development and Trends in Communication ICM405 Media and Society (Ethics and the Media)ICM406 Theories of Communications

LU FQ11: ICM601 Communication Capstone

LU FS11: COM328 Fundamentals of PRCOM401 Mass Com Law

[ [LU SS12: COM202 Photoshop COM328 Fundamentals of Public Relations COM302 Seminar in Professional Practice and Ethics

LU SPQ 12: ICM506 Promotion Strategies and TacticsICM508 Advertising for Sales EfficiencyICM510 Public Relations Strategies for Business

LU SQ12: ICM400 Historical Development and Trends in CommunicationICM405 Media and Society (Ethics and the Media)ICM406 Theories of Communication

LU FS12: COM202 Photoshop (2)COM233 Fundamentals of the Internet

LU WQ12 : ICM400 Historical Development and Trends in CommunicationICM405 Media and Society (Ethics and the Media)ICM406 Theories of Communication

[LU SS13: COM202 Photoshop; COM233 Fundamentals of the InternetCOM334 Web Design ; COM305 Desktop Publishing (2)COM505 Desktop Publishing

MU FS13: COM230 Digital MediaLU FS13: COM202 Photoshop; COM233 Fundamentals of the Internet (2)COM305 Desktop Publishing

LU JT14: COM190 Special Topics: Intro to Desktop Publishing

MU SS14: COM219 Visual Communication

LU SS14: COM202 PhotoshopCOM233 Fundamentals of the Internet

LU SQ14: ICM601 Communication Capstone

LU FS14: COM233 Fundamentals of the InternetCOM303 Business Communication Essentials

MU FS14: COM141 Writing for Mass MediaCOM230 Digital Media

Presentations[

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Teaching Philosophy

Communications is a constantly changing industry, the jobs of today may not exist tomorrow, and thus we must provide baseline knowledge through hands-on experience.

I believe that if I empower students with the background and skills they need to find answers to implement their projects I have been successful.

This is done by engaging the students in “real world” projects and discussions that have application far beyond the classroom.

I have found that students are responsive to the opportunities to create elements that could be used in a portfolio or in the job search process.

These activities have included the creation of comprehensive promotion and communication campaign plans, maintaining personal blogs, presenting their finding to their peers and developing a wide range of communication tactical elements.

I have discovered my passion is sharing the knowledge I have amassed in the professional world in the classroom.

I am in a unique position to understand how technology has changed this field - with the widespread use of the internet to social and digital media - and to have been on the leading edge of the application of these society changing events.

I look forward to helping more students find their way in the communications field and to the lessons they will teach me along the way

My teaching philosophy is best expressed in a quote by Albert Einstein …

“Know where to find the information and how to use it.

That’s the secret of success.”

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“Professor Oser was a phenomenal Photoshop instructor.

Her knowledge of the program enabled her to help each student within a few seconds of hearing the problem ... we ventured into in-class assignments which kept the course load at more of an introductory level, which was nice. It wasn’t too overwhelming, but it was more than I was used to; a good stepping stone to the larger course loads I will have in the future.

My knowledge of Photoshop definitely increased due to this course. I would love to see courses of the same format for other Adobe products ...” COM202

“Professor Oser has been my favorite professor this semester. Even though I already had previous experience with the content that is covered in the course, she has helped me develop a basic

understanding of coding and knowledge on configuring my website to SEO standards. She even asked me to even help other students that were in need of assistance. Overall, I enjoyed

her and the class and I hope to have future classes with her when it comes to Mass Communications.” COM 233

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COM 130 - Fall Sem 13COM 190 - J Term 14

COM 202 - SP Sem 12COM 202 - Fall Sem 12COM 202 - Fall Sem 12COM 202 - SP Sem 13

COM 202 - Fall Sem 13COM 202 - SP Sem 14


COM 233 - Fall Sem 13COM 233 - Fall Sem 13COM 233 - SP Sem 14COM 302 - SP Sem 12

COM 328 - Fall Sem 11COM 328 - SP Sem 12COM 305 - SP Sem 13COM 305 - SP Sem 13

COM 305 - Fall Sem 13COM 505 - SP Sem 13COM 334 - SP Sem 13

ICM 506 - SU Qtr 11ICM 506 - SP Qtr 12ICM 508 - SU Qtr 11ICM 508 - SP Qtr 12ICM 510 - SU Qtr 11ICM 510 - SP Qtr 12

COM 401 - Fall Sem 11ICM 400 - W Qtr 12ICM 400 - SU Qtr 12ICM 405 - W Qtr 12ICM 405 - SU Qtr 12ICM 406 - W Qtr 12ICM 406 - SU Qtr 12

ICM 601 - Fall Qtr 11

Overall, how would you rate this class?

Excellent Above Average Average Below Average/Poor

Overall how would you rate this class?

Student Evaluations

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Would you like to take another class with this instructor?

The instructor seemed generally interested in student success.

The instructor was willing and available to provide assistance.

“This course was by far my favorite thus far due to the professor’s teaching style. Instead of lecturing and requiring students to take notes, the professor made the class “fun” by getting them involved and requiring a (hands-on) promotional plan project” ICM506

“Required everyone to open up and get to know each other a little bit more than usual, which I think is a great attribute for a class to have.” COM233

“The class was challenging. I definitely learned a lot. The instructor tested our knowledge and really encouraged us to think outside of the box. It was a journey! But I’m glad I took the class. It introduced many aspects of the field that I didn’t know. Awesome instructor!” ICM 510

“Loved the knowledge this teacher had and how willing she was to help the students.” COM202

The grading system used in the course was fair.

Student Evaluations

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Fully Agree Moderately Agree Moderately Disagree Fully Disagree No Opinion

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Yes Maybe No

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Student Evaluations

How many times did you seek this instructor’s assistance? The instructor appeared well prepared for the class meetings.

The instructor communicated in a clear and understandable manner.The instructor’s knowledge of the subject was appropriate

“Amazing professor. Does everything to see

her students succeed and I would definitely

recommend her to everyone I know.”

COM202

“This course really helps me to prepare

for the future and help me to see the different

aspects of the field that I am studying.

This course was able to help me see what part

of communications interest me and the things I need to do

to make this possible. I loved this class and would love to take another class with Professor Oser.”

COM130

“This class was more than helpful in the field

that I am studying. The instructor was

helpful and gave students avenues that allowed them to be successful

in this course, in other courses, and in the future.” COM233

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Class assignments were turned back in a timely manner.

The course added to my knowledge in a significant manner.The course required me to use critical thinking.

This course enhanced my skills/abilities/professional development

“This class was great. The instructor expected a lot from the students, but gave us ample instruction and personal attention to meet those demands. We were given every opportunity to succeed. I have never been in a class this organized. The materials for our projects were well organized online from day one and the syllabus was right on the money.” COM202

“I felt like I learned the broad concepts, and the little how-to details. I am confident that I could produce a communications plan for an actual business now.” COM508

“I learned a great deal about creating an IMC plan, which will be important to my future career. It was very practi-cal and provided a real world-like experience.” COM506

“This was a great class! Loved the professor and the environment that we got to learn in!” COM202

Student Evaluations

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Student Evaluations

The pace of the course was challenging but not overwhelming. The goals and objectives of the course were clear.

The course syllabus and policies were clear The tests, quizzes and assignments reflected the course material.

“This course was great - it really encompassed

everything I have learned throughout the Master’s

program.” COM601

“Great discussions! The instructor was

very helpful and knowledgeable. We

agreed that we learned more from Danielle Oser than most of our other instructors.” COM601

“One of the best classes I have taken in terms of being applicable to life.

Professor Oser has been my professor multiple times and her teaching

styles and care for student’s success make all of her classes exceptional.

Thanks Prof. Oser!” COM233

“Great Class, Best teacher I’ve ever had.

Cares about her students.” COM334

“Prof. Oser is so intelligent and cares about

her students. She is an amazing, knowledgeable

professor.” COM334

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Student Work Samples - Intro to Digital Media

“This course was taught with a hands-on approach, instead of the traditional lecture. Class involvement, discussions and routine presentations helped made this course one to look forward to. Any student who has the privilege of meeting Danielle Oser is in for a treat!” COM601

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Book Project

Because you will learn best by “doing” this term we will utilize your skills through the creation of a book. You will be responsible for creating and implementing a project to support the topic of your choice. While design and creativity are important it is vital that your book be consistent and effectively integrates the Adobe tools and skills to deliver your message.

Required Elements

• A 17-page (minimum) book created in InDesign• Photo manipulations created in Photoshop• End papers and personal logo created in Illustrator

• Front Cover • End Paper• Title Page• Credits Page• Table of Contents• Book Content Pages• End Paper• Back Cover

Intro to Digital Media Course Objectives

To successfully complete the course students will:• Develop basic skills using Photoshop, Illustrator and

InDesign• Create pieces for your portfolio• Develop your understanding of how to use a

scanner for importing images • Take files from Photoshop and Illustrator and

integrate them into an InDesign publication

Student Work Samples - Intro To Digital Media

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Student Work Samples - Desktop Publishing

Desktop Publishing Course Objectives

To successfully complete the course students will:• Demonstrate working knowledge of the pre-press

environment• Demonstrate an understanding of the variety of

printing methods• Create a color separated desktop publishing file• Become conversant in pre-press vocabulary• Produce pre-press files via a variety of print

technology software• Understand the importance of file preparation

“I did enjoy creating the magazine much more than I did any other assignment I had this whole semester.” COM305

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Student Work Samples - Desktop Publishing

Magazine Project

Rather than complete several individual design projects, you will be creating an original magazine on a theme of your choice. Your choice must be “PG” as this will be an element of your professional portfolio in the future. Each element will be graded separately and as a final product. This is NOT an opportunity to recreate an already existing magazine – it must be your original design. You may use current magazines for design/style inspiration. You must obey copyright laws and document and credit sources appropriately (this includes individual images). Intellectual property infringement and plagiarism are not acceptable.

Required Elements

• Front Cover • Tablle of Contents • 1/3 page Advertisement• 1/2 page Advertisement • Full Page Advertisement• Letters to the Editor• Editor’s Letter• Top 10 Article• Long Article (500-2000 words)• Recipe Article• Advice Column• Infographic• Author Profiles• Classified/Personals• Subscription Cards• Back Cover

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Student Work Samples - Fundamentals of the Internet

Fundamentals of the Internet Course Objectives

To successfully complete the course students will:• Acquire knowledge of internet-based communication methodologies. • Develop basic internet and computer skill through the use of the university

technological resources. • Examine online resources and utilize popular web technologies to gain

insight of the internet’s history, communication history and social trends.• Learn to read and write HTML/CSS with a text editor and create a

functional website

“This course helped me understand the importance of social media has on a business and how to effectively read and adhere to the analytics of the different social media avenues.” COM233

“The big project over the semester taught me a lot and I’m excited to say I’d like to continue some of my sites.” COM233

Twitter Commentary: What worked?

“Everything worked for me on Twitter! I rocked it. I ended up reaching over 500 followers. I had huge engagement numbers. By following people interested in basketball the project was a success. Also I was discovered by another basketball blog who asked me to blog for them.”

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Student Work Samples - Fundamentals of the Internet

The BIG Project

Because you will learn best by “doing” this semester, you will utilize your skills through the implementation of a comprehensive integrated internet campaign. You will create and implement a project to support the topic of your choice. While design and creativity are important it is vital that your campaign be consistent and effectively integrate the tools to create connections, develop a following and deliver your message. You must take into consideration what kind of content will need to be developed or utilized to make the project a success.

BONUS – On the day of the final, you will present your project for evaluation by your peers. Based on the class vote the campaign/project that is deemed most comprehensive, well done and successful will be awarded 1,000 bonus points and bragging rights.

Required Elements

• A fully functional, interactive website/blog with at least 5 pages utilizing HTML and CSS

• A blog with at least 12 posts, an RSS feed, links to related information and commenting features

• A Facebook profile and fan page with at least 20 posts

• A Twitter account with at least 20 tweets

• A Pinterest account with at least 3 boards and 45 pins

Facebook Commentary - What did you enjoy?

I enjoyed going out of my comfort zone and posting about more topics in the paranormal field.

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Student Work Samples - Photoshop

Photoshop Course Objectives

To successfully complete the course students will:• Demonstrate a working knowledge of

Photoshop• Utilize and understand the difference between

destructive and nondestructive editing• Design with Photoshop for both digital and print• Critique artworks• Develop a personal body of work• Produce a client-ready website mock-up• Communicate effectively• Think critically and analytically

“I would like to thank you for the great semester. I learned a lot in your class and wish I would be able to have more computer graphic design classes with you. This class really made my last semester of college so much more enjoyable.” COM202

“I liked being able to use Photoshop at my own pace, the projects forced us to implement what we were learning at the time.” COM202

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Artistic Freedom

The computer is a perfect medium for fertile artistic creation. Even with its limitations, computers offer freedom of experimentation like no other media. As an example, if the artist tries one style or method and does not like it, they may easily and quickly change it as if the first version never existed. Therefore, once you have completed your class assignment, I strongly encourage further experimentation. Feel free to try out a variety of layouts or renderings for each assignment and select the one that works best. Try to incorporate the principals of design and color theory in each of your assignments. Use your time wisely and don’t quickly rush through the assignments just to get them completed. Discover, experiment, and explore the wide range of possibilities that the computer affords you.

Required Assignments

• Facebook Cover• Twitter Background• Colorize• Color Splash• Business Card• Postcard• Magazine Cover• Restoration• Photoshop Tennis• Web Mock-Up• 12-month Calendar• Ethics of Photo Manipulation Paper

Student Work Samples - Photoshop

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Student Work Samples - Photoshop Calendars

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Sample Course Objectives

Survey of Professional Media Objectives

To successfully complete the course students will:• Develop and demonstrate an

understanding of the history, terms, controversies and ethics of mass media.

• Develop and sharpen critical thinking skills to enhance personal media literacy.

• Utilize the media to define, refine and clarify personal career objectives.

• Participate in group activities and presentations to enhance understanding of mass media - its history, basic terms, controversies, ethics and possible careers.

Required Elements

• Informational Interview• Four Tests• Multimedia collage• Final Paper: Examine a communications

issue or problem and provide evidence of your ability to conduct secondary research.

Mass Communication Law

To successfully complete the course students will:• Gain a general understanding of the

major areas of mass media law, such as libel, privacy, broadcast regulation, and copyright.

• Compare and analyze court decisions. • Interpret law, and apply law to various

scenarios, using proper forms of legal documentation

• Understand the “rules of the game” by comprehending the practical application of law.

Required Elements

• Case Study Presentations• Chapter Presentations• Four Exams

Fundamentals of Public Relations

To successfully complete the course students will:• Explain the role of corporate and

personal values in public relations practice

• Define and describe public relations as a management function of organizations.

• Describe the historical evolution of public relations and identify key historical figures’ roles in the socioeconomic context of their times.

• Describe the public relations process and the interactions among the organization, its communication resources, and its target audiences in the business environment.

• Understand the legal, ethical, and moral considerations inherent in public relations.

• List and describe public relations tools used in the public relations process.

• List and describe the characteristics of various organizational publics.

Required Elements

• Four Essay Quizzes• Resume and Portfolio• Informational Interview• Case-Study Presentations• PR Plan: Create a PR plan to promote

the university (enrollment, student satisfaction, athletics, awareness, community relations)

Foundation Studies in Communications Cluster Historical Development and Trends in CommunicationMedia and Society (Ethics and the Media)Theories of Communication

To successfully complete the course students will:• Demonstrate written communication

and documentation skills.• Demonstrate oral communication

skills.• Demonstrate a knowledge and

understanding of the concepts and practices within each course.

• Successfully pass quizzes and exams• Demonstrate written communication


skills. • Exhibit the skills necessary to

persuade others through critical thinking, logical and emotional arguments, and other influencing strategies.

Required Elements

• Reading Response Blog• Informational Interview• Two Exams• Final Paper: Examine a

communications issue or problem and provide evidence of your ability to conduct secondary research.

Integrated Marketing Communications Cluster Promotion Strategies and TacticsAdvertising for Sales EfficiencyPublic Relations Strategies for Success

To successfully complete the course students will:• Learn how to develop IMC programs

to implement marketing plans• Understand how the selection of

IMC program components impacts sales results

• Understand the strengths and weaknesses of each IMC discipline component

• Develop a comprehensive Marcom plan for a specific product or service

• Demonstrate understanding of information obtained from texts and class discussion

• Demonstrate and understanding of assigned readings using skills assessment inventories

• Present an audio-visual presentation of a comprehensive plan in a typical business setting

• Prepare a final product suitable for inclusion in a professional portfolio

Required Elements

• Reading Response Blog• Informational Interview• Two Exams• Final Paper: Examine a


Web Design

To successfully complete the course students will:• Structure a web site utilizing current

HTML / CSS layout techniques.• Create roll-over navigation systems

and other graphically based interactive web elements.

• Create basic animated graphics that have been optimized for web usage.

• Use online resources and libraries to enhance usability and content of a site.

• Have a basic understanding of, and be able to use entry level server-side interactions on a website.

• Organize, structure, upload, and update a website using common standards and practices.

Required Elements

• Four Quizzes• Site-of-the-Day Presentations• HTML and CSS assignments• Flash Assignments• Website: Create a four-page resume

website utilizing HTML, forms and CSS

Communication Capstone

To successfully complete the course students will:• Demonstrate written communication


skills. • Exhibit the skills necessary to

persuade others through critical thinking, logical and emotional arguments, and other influencing strategies.

Required Elements

• Chapter Presentations• Executive Interview• Two Exams• Capstone Project: A 25-30

page essay proposal examining a communications issue or problem in your area of emphasis (Digital and Multimedia Studies, Training and Development, Promotions, or Media Management) and persuasively propose a recommended solution that will improve or resolve the current situation.

Seminar in Professional Practice and Ethics

To successfully complete the course students will:• Review, analyze, and synthesize

theories of communication throughout the history of mass communication

• Review, analyze, and compare recent developments in communication technology

• Familiarize students with major ethical questions inherent in the communications industry

• Examine moral and ethical dilemmas from different perspectives by studying existing cases

• Learn how to apply existing ethical codes in a work environment

Required Elements

• Reading Response Blog• Five Quizzes• Multimedia collage• Final Paper: Examine an ethical


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Public Relations

Digital Media

Mass Communication

Desktop Publishing

Branding

Design

Teaching

Marketing

Photography

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Work Samples - PRSA Silver Anvil

Public Relations Society of AmericaSilver Anvil Campaign Leader[

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Work Samples - Web

Web & Intranet[

Develop and create the iWay a corporate portal - overall visual design, site navigation, site content, engagement and training of users, coordination with key stakeholders and oversight of the technology.

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“BPP401k.com Newsletter”

Communicator Award of Distinction | MarCom Honorable Mention

Challenge: To create and maintain a weekly eNewsletter featuring retirement industry news that would continue to be of interest when the subject matter is not always exciting.

Result: On average the eNewsletter receives a 20% open rate and 10% click through - far above the averages for both. Additionally the BPP401k insider, added to focus on public relations, sales and marketing and was key in driving the increase in open and click-through rates

“BPP401k.com Corporate Website” MarCom Gold Winner

“Brown Smith Wallace, LLC Website” MarCom Gold Winner

“BSWLLC.com Best Corporate Website” St. Louis Web Developers Organization Website of the Year Awards Third Place

Challenge: Take several first generation websites from concept and planning to launch and maintain 300+ website to highlight the more than plethora of services offered.

Results: Maintained analytics and search engine optimization for multiple top ranked professional services sites

Digital & Social Media[

Work Samples - Digital Media

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Work Samples - Direct Mail

Communicator Award of Excellence “Piggy Postcard” Campaign”

Challenge: Develop a memorable direct mail campaign to create timely

sales opportunities.

Result: Direct mail campaign had a 10% response rate, directly resulting in more than 20 presentation opportunities.

Direct Mail[

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Work Samples - Collateral

Collateral[• Direct and manage the development and

production dozens of business papers, brochures, flyers, sales materials, workbooks and direct mail materials to develop visually effective marketing messages.

• Analyse and evaluate target markets and propose marketing strategies

• Select, recruit and monitor vendors teams• Oversee production operations and coordinated

distribution processes• Produce variety of business materials, including:

letters, reports, proposals and forms• Deliver projects on-time, on-budget and in

accordance with project goals

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• Serve as editor for 5+ issues of the Distribution Solutions Guide (Circulation 15,000+)

• Responsible for producing entertaining, informative and newsworthy content

• Oversee major projects, from concept to editing, layout and design to proofreading and marketing

• Research, writing, and editorial talents for public relations tactical elements

• Comprehensive knowledge of Associated Press and MLA Styles

• Outstanding research methods and techniques• Thorough knowledge of copyright principles

and trademark/service-mark protection• Ensure content delivers the publication message

and objectives on-time and on-budget

Writing & Editing[

Work Samples - Writing & Editing

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Work Samples - Media Relations

Media Relations[

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• Direct the planning and execution of more than 100 small and large scale events for prestigious corporate clients

• Coordinate and manage planning, negotiations, design, logistics, advertising, marketing, public relations fund-raising/sponsorships, budgets, event supervision and post-event evaluation

• Achieve and exceed business objectives (ROI, leads, awareness, celebration)

Events[Casino Queen - Topping Off

Oshkosh Air Show

Coca-Cola Olympic Torch Relay

Networking Events

Work Samples - Events & Employee Incentive Programs

• Complete hands-on involvement in every step of the branding process from strategic development, design and execution of final art through finished on-shelf product delivery.

• High level brand immersion, coordination and input into brand strategy, design and execution to ensure every aspect of a brand’s equities are properly developed and maintained.

Identity/Branding[

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Work In Progress - She Remembers Pearl Harbor

Sometimes those we love take their secrets with them and sometimes they leave behind clues, like breadcrumbs, waiting for someone to gather the pieces. My Grandmother left behind just such a trail with minuscule, nearly microscopic pieces, for me to assemble.

I am taking all of those pieces to create a picture of what is was to be an American, a military nurse, a daughter, a wife and a woman in a time when up was down and down was up. We can hardly image from our place today with the benefit of hindsight, what it took just to stay alive and to join together as a country to accomplish a single goal. Check out her story at www.sherememberspearlharbor.com

Work In Progress[

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Letters of Recommendation

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Transcripts

doser portfolio final 091614 pages_1

Documents