dos and don'ts in corporate emails
TRANSCRIPT
6Do's and Don'ts
in Corporate Emails
A No-brainer!Arjun Kumar | Sr. Manager – Sales & Marketing |
eBrandz Inc.
Introduction to DOs
Write to others the way you would want others to write to you. Let us look at some of the DOs.
Dos #1Always begin your email with a pleasant greeting like - Hope you are doing well.Hope you had a nice Easter
weekend.
Dos #2Keep the SUBJECT LINE as relevant as possible. Always remember, it is the SUBJECT LINE which ensures that your email is read!
Dos #3Break the content into POINTS and/or PARAGRAPHS grouped together based on subtopics instead of one big chunk of text.
Dos #4Break your sentences down. Use short sentences. Avoid long sentences with 100s of punctuations. I would usually forget the first part of a sentence by the time I read towards the end of a really long sentence.
Dos #6Keep the RESPONSE TIME as short as possible. Like I always say, nobody likes to be kept waiting.
Introduction to Don’ts
Double check your emails before hitting the SEND button. Let us look at some of the DON’Ts.
Don’ts #2Do not use an email to show off your vocabulary. Keep it simple! You don’t have to be a lexicomane or sesquipedalian. Go on, Google them!
Don’ts #3Do not use negative words / phrases directly. Instead churn them like - I am afraid I would not be able to...
I would have loved to offer you a 20% but….
Perhaps, I can agree to...
For example –
Client: I want a 20% discount on the monthly pricing.
You: We cannot offer a 20% discount.
You: I would have loved to offer you a 20% but the best we can do is offer you our white label rates at a 15% discount.
Don’ts #4Avoid ‘Ctrl+V’. Use ‘Ctrl+Alt+V’ instead. This helps in maintaining font integrity. It will prevent your emails from looking unprofessional.
Original font style
Font resulting from Ctrl+V
Dummy text used for illustration purposes only.