dorsa magazine 3nd

MARINA . JBR . JLT . JuMeIRAhF i r s t Y e a r - I s s u e N o . 3 - J u l y 2 0 1 3

U.A.E BUSINESS DIRECTORY

Dorsa group in 2010 with a comprehensive, imagery and practical advertising idea, established Dorsa Publishing. The result was a magazine focusing only on advertising to specific areas in Dubai.Now a days the biggest issue traders are facing is reaching out to real customers, similarly the consumer finds difficulty to get enough information about the products and services. Dorsa aims to reduce this gap to the minimum.Dubai with an area around 4,114,000 (Km2) has a large possibility to start this initiative. In order to convey a clear message from the service providers to the consumers we have chosen the best in terms of marketing, design, printing and publishing.

Typical Dorsa follower would be families and companies. In a family women as decision makers for all the spending and followers of different cultural and social trends, youth who are in constant search for the newest places and products and men who need the easiest and quickest way to get products and services. Companies on the other hand are always in search for what the consumers want and what is provided to them in the market.

- Get your message across in the only advertising magazine in the area.- Target the difficult-to-reach c o n s u m e r s .- Showcase your work alongside the best of the best.

Content Target Market

Advertising Benefits

MARINA . JBR . JLT . JUMEIRAHF i r s t Y e a r - I s s u e N o . 0 - M a r c h 2 0 1 3


MARINA . JBR . JLT . JUMEIRAHF i r s t Y e a r - I s s u e N o . 1 - M a y 2 0 1 3


MARINA . JBR . JLT . JUMEIRAHF i r s t Y e a r - I s s u e N o . 2 - J u n e 2 0 1 3


A variety of products, services and retails are categorized in an index in the first content page. Each categories are defined with section headers within the magazine.

In every issue

MARINA, JUMEIRA, JLT & JBR

Jumeirah 3 ,2 ,1 / Al Bada`a / Shk. Zayed Road / Umm Suqeim 3 ,2 ,1 / Al Safa / Al Safa 1 / Al Wasl / Umm Al Sheif / Al Manara / Beach Road Side / Dubai Marina (no Emmar) / Jumeirah beach residence ( JBR ) / Knowledge Village / Dubai Media City ( DMC ) / Dubai Internet City ( DIC ) / Jumeirah Lakes Towers ( JLT )

JUMEIRAH 17000 QtyMarina 20500 QtyJLT 7500 QtyJBR 5000 Qty

Totall 50,000 Qty

- 12 issues per year- Creative solutions available on request (Book mark, Belly band, Gate fold, Bound insert, etc)- Standard agency commission rates apply.- Distribution will be 1-7th of every month.- Dimension of the magazine 16.5 x 23.5 cm

- Booking: 15th of month prior to publicat ion- Payment: 15th of month prior to publication- Material: 18th of month prior to publ icat ion- Cancellation: 15th of month prior to publication

Jumeirah beach residence ( JBR )

Jumeirah Lakes Towers ( JLT )

Jumeirah

Source: Statistics on Wikipedia.

Dubai Marina

Distribution points

General Information

Deadlines

Followers

15,000Persons

50,000 Persons

120,000 Persons

30,000 Persons

1 4.3

Approximate number of readers per each magazine

Approximately215,000 Persons

USEFUL

INFORMATIVE

PRACTICAL

50,000 Copies

Monthly & Free Magazine

Brand Values

Circulation

Frequency

DORSA Magazine Area

Jumeirah 1, 2, 3 / Al Bada`a / Shk. Zayed Roadumm Suqeim 1, 2, 3 / Al Safa / Al Safa 1

Al Wasl / umm Al Sheif / Al ManaraBeach Road Side / Dubai Marina (no emmar)

Jumeirah beach residence ( JBR ) / Knowledge VillageDubai Media City ( DMC ) / Dubai Internet City ( DIC )

Jumeirah Lakes Towers ( JLT )

Advertising is a form of communication for marketing and used to encourage or persuade an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.

Advertising messages are usually paid for by sponsors and viewed by means of various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers.

Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies.

In 2010, cost of advertising was estimated at $142.5 billion in the United States and $467 billion worldwide.

Dorsa Magazine has conceptual functions that support every line of business to endorse their products & services in the market. Dorsa Magazine, using plain directory, guides the reader to deal with information more accessible with the help of organized data within.

Dorsa Magazine is classified, monthly and free magazine, issued every first of each month. Our classified ads divided in deferent categories. All the categories arranged alphabetically, and all the ads within the same category arranged by size (Full page, ½ page, ¼ page and 1/8 page) then alphabetically.

Dorsa Magazine containing 6 special pages and index contains the names of all companies that have ads inside the magazine arranged in the same order of classifications within the magazine.

الدعايــا اإلعــان هي شــكل من أشــكال التواصل للتســويق واســتخدامها لتشــجيع

أو إقنــاع الجمهــور للمتابعــة أو اتخــاذ بعــض اإلجــراءات الجديــدة. والنتيجــة املرجــوة

هــي دفــع ســلوك املســتهلك فيــا يتعلــق بالعــروض التجاريــة. قــد يكــون الغــرض مــن

اإلعــان أيضــا طأمنــة املوظفــني أو املســاهمني أن الرشكــة قــادرة عــى البقــاء أو ناجحة.

ــا ــر له ــة وينظ ــات الراعي ــق الجه ــن طري ــة ع ــائل اإلعاني ــادة الرس ــع ع وتدف

عــر وســائل اإلعــام املختلفــة، مبــا يف ذلــك وســائل اإلعــام مثــل الصحــف واملجــات

والتلفزيــون، االذاعــة، واإلعانــات الخارجيــة أو الريــد املبــارش، أو وســائل اإلعــام

ــة. ــائل النصي ــب أو الرس ــع الوي ــل مواق ــدة مث الجدي

أصحــاب اإلعانــات التجاريــة غالبــا مــا يســعون لتوليد زيــادة اســتهاك منتجاتهم

أو خدماتهــم مــن خــال »العامــات التجاريــة«، والتــي تنطــوي عــى اقرتان اســم املنتج

أو صــورة ذات صفــات معينــة يف أذهان املســتهلكني.

ــارص ــن ينفقــون املــال لإلعــان عــن عن ــة الذي ــات غــر التجاري أصحــاب اإلعان

ــات ــية، واملنظ ــزاب السياس ــمل األح ــتهلك وتش ــة املس ــج أو خدم ــر منت ــرى غ أخ

ــة. ــوكاالت الحكومي ــة وال الديني

يف عــام 2010، قــدر اإلنفــاق عــى اإلعــان بســعر 142.5 مليــار دوالر يف الواليــات

املتحــدة و467 مليــار دوالر يف جميــع أنحــاء العــامل.

مجلــة دورســا مبثابــة دليــل للــرشكات التــي تعمــل وتقــدم منتجاتهــا وخدماتهــا

ــة اإلمــارات العربيــة املتحــدة. دليــل ســهل التعامــل معــه ويســهل للمقيمــني يف دول

اســتخراج املعلومــات املطلوبــة لحســن ترتيــب البيانــات داخلــه.

مجلــة دورســا هــي مجلــة مبوبــة، شــهرية، مجانيــة، تصــدر أول كل شــهر. تعرض

اإلعانــات داخــل املجلــة يف فئــات مختلفــة. ترتــب جميــع الفئــات أبجديــا، وجميــع

ــة تنظــم حســب الحجــم بالرتتيــب االيت )صفحــة ــات املوجــودة يف نفــس الفئ اإلعان

كاملــة، 1/2 صفحــة، 1/4 صفحــة و 1/8 الصفحــة( ثــم أبجديــا.

ــوي عــى أســاء ــوي عــى 6 صفحــات خاصــة وفهــرس يحت ــة دورســا تحت مجل

جميــع الــرشكات التــي لديهــا إعانــات داخــل املجلــة مرتبــة بنفــس الرتتيــب داخــل

املجلــة.

DORSA Distribution Area

3rd Area

JLT + Mirdif Total: 12500 Qty

- Jumeirah Lakes Towers ( JLT ) Total: 7500 Qty- Mirdif Total: 5000 Qty

2nd Area

Marina Total: 20500 Qty

- Dubai Marina Total: 10000 Qty

- Knowledge Village- Dubai Media City ( DMC )- Dubai Internet City ( DIC ) Total: 4500 Qty

- Jumeirah beach residence ( JBR ) Total: 6000 Qty

1st Area

JUMEIRAH Total: 17000 Qty

Total of all areasJUMEIRAH 17000 QtyMarina 20500 QtyJLT 7500 QtyMirdif 5000 Qty

Total 50000 Qty

- Jumeirah 1, 2, 3- Al Bada`a- Shk. Zayed Road Total: 6000 Qty

- umm Al Sheif- Al Manara- Al Safa 1, 2- Beach Road Side Total: 5000 Qty

- umm Suqeim 1, 2, 3- Al Safa- Al Safa 1- Al Wasl- Shk. Zayed Road Total: 6000 Qty

6

Office No. : +971 4 358 [email protected]

www.DorsaUAE.comMARINA . JBR . JLT . JUMEIRAhU.A.E BUSINESS DIRECTORY

July 2013 1st Year - Issue No.3

Beauty way P.8

La Serene P.10

Beautica Salon P.12

Family & Friends Art Center P.14

Royal Beacht Nursery P.15

university of Bolton P.16

Fitness

Fedility Fitness Club P.18

Jewellery

Pure Gold Jewellers P.20

Mozafarian P.22

Furniture

Rattan house Furniture P.24

Duxiana P.26

Abadan For Business Men

Services P.28

helen Fadei P.29

Saudi German hospital P.32

New Midnight Café P.34

Shu Restaurant & Lounge P.36

Air Arabia Airline P.40

Mahan Airline P.42

SATA (Sharjah Airport Travel

Agency) P.44

Shopping Mall

Al hanaa Center P.48

Tel : +971 4 358 5750

Fax : +971 4 358 5755

P.O.Box : 34744, Dubai, uAe

Office# 201, Sama Tower,

Bur Dubai, SKh Zayed Road

Printed by Masar Printing Press

Distributed by Tawseel

Quantity: 50,000 issue

www.DorsauAe.com

[email protected]

Beauty Center

8




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Office No. : +971 4 358 [email protected] 3 العــدد ،1 الســنة ،2013 يوليــو

مارينــا، جميرا، أبراج بحيــرة الجميرا، جميرا بيتش ريزيدنست ا ر مــا ال ا فــي ت كا لشــر ا ليــل د

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www.rattan-house.comDUBAI RIYADH AL KHOBAR DOHA MUSCAT AMMAN INDONESIAP.O Box 38232, Dubai

United Arab EmiratesT +971 4 338 2977F +971 4 338 [email protected]

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www.rattan-house.comDUBAI RIYADH AL KHOBAR DOHA MUSCAT AMMAN INDONESIAP.O Box 38232, Dubai

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2013 يوليــو ،3 العــدد الســنةاالولي، ريزيدنــس بيتــش جميــرا الجميــرا، بحيــرة أبــراج جميــرا، مارينــا، ت ا ر مــا ال ا فــي ت كا لشــر ا ليــل د

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