don't talk, just blog: the idea of blogging as a way of life
TRANSCRIPT
Don’t Talk, Just Blog
The idea of blogging as a way of life. (PANEL)
Select Monthly Online Ac/vi/es (%) 2009 2010 2011
VisiBng Social Networking sites 51* 53 82
Search 58 76 80
Instant messaging 63 68 69
Internet Portal 54 73 67
VisiBng public chat rooms 54 67 65
Email 63 65 64
Played games online 53 45 54
Listen to songs in music websites -‐ -‐ 45
Downloaded or uploaded music files online 25 37 37
Shared/posted something online that you created 15 24 36
* Note. The 2009 figure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across NaBonal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011
AcBviBes showing significant increase at 95% confidence levels between 2009 and 2011
Despite this stability, overall engagement is on the rise. Social networking now dominates…
Youth will propel economic growth
• By 2014, the esBmated average age of a Filipino is 24.
• According to Bangko Sentral ng Pilipinas Governor Amado Tetangco Jr., “The Philippines is about to enter the demographic sweet spot this 2014.”
hcp://aileenapolo.blogspot.com
#2
hcp://manilafoodistas.blogspot.com
hcp://wriBngtoexhale.com
hcp://wheninmanila.com
hcp://www.cerBfiedfoodies.com
Benefits
TRICIA Gosingtian HTTP://BLOG.TRICIAGOSINGTIAN.COM/
TRICIA’s BLOG HTTP://BLOG.TRICIAGOSINGTIAN.COM/
STATISTICS BLOG 53,800 FOLLOWERS (6,335,000 PAGEVIEWS)
FACEBOOK 64,500 FOLLOWERS TWITTER 27,000 FOLLOWERS
LOOKBOOK 44,100 FOLLOWERS
RECOGNITIONS LOYOLA SCHOOLS AWARDS FOR THE ARTS FOR PHOTOGRAPHY
THE PHILIPPINE STAR 22 ACHIEVERS UNDER 22 THE PHILIPPINE STAR THE FASHIONABLE 25
GO NEGOSYO INSPIRING YOUNG ENTREPRENEURS TUMBLR 24
SPOT.PH & YAHOO.PH “IT GIRL” CANDY MAGAZINE STYLE STAR AWARD
COSMOPOLITAN MAGAZINE FUN FEARLESS FEMALE AWARD PREVIEW MAGAZINE TOP CREATIVE PINOYS
BUSINESSOFFASHION.COM “one of the top fashion blogs on Tumblr” FEATURED IN TEENVOGUE, STYLECASTER, ANN TAYLOR, ETC.
ENDORSER FOR RED MANGO, HEIMA FOR BAYO, ETC. FOREVER 21 BRAND AMBASSADOR
EASTWOOD CITY WALK AND EASTWOOD MALL AMBASSADOR SM MALL OF ASIA STYLE ICON
Vanj D.Padilla From Blogger to CEO of
1Digitech Philippines Inc. – a digital and social media agency
Vanj’s blogs
Blog facts • Since I started www.pangalaTALK.com in 2009 , my blog has evolved to
events management, blogging campaigns and social media management.
• Pangalatalk.com has reached more than 1 million visitors before its first
year. • From hard coding, I migrated all my blogs to Wordpress which is a lot easier
to maintain and update than other plahorms.
• I get my clients thru my blogs. • Now on my 3rd year as a blogger I plan to relaunch my old blog and launch
my new blogs to the public as well as my company’s web services.
• I was able to influence, inspire and train new bloggers in
Pangasinan
• Before I became a blogger, I was a journalist and radio broadcaster in Pangasinan, blogging came out as a compe00ve advantage over others who have been in the industry for so long.
• When I decided to reinvent myself as a tradi/onal media prac//oner to an emerging media pioneer in my area in 2009, opportuni/es
and offers started to open up and unfold in 2010 un/l now.
• It was only when I created my own niche, my own market, looked for untapped and hungry audience
that CLIENTS started to notice and say ‘ VANJ CAN DO THIS well’.
Advice? • FIND YOUR NICHE. FIND THAT ONE THING YOU’RE BEST AT. THEN INNOVATE and digiBze . Integrate your passion to what you are doing. If you’ll blog, blog with your heart and soul. Blog hard. Learn more. Learn con/nuously. Be the best in it. HELL
BEST.
• When you’re damn best in that single thing you love
most doing, all the forces of the universe shall come
upon you and success will be like an icing to the cake and
like a cherry in the pie. • You will find yourself like my mentor, who started just
like most of us, but look at her and her achievements, her posiBon in the digital industry now.
#STRATMARK 2012 @iammarkdelgado
MARK JOSEPH DELGADO 24 years old, Manila
Blogger since 2010 Certified Blog & Social Media Entrepreneur
UST Batch ’08
Will start a new job tomorrow as a Social Media Manager for an ad agency
#STRATMARK 2012 @iammarkdelgado
BLOGS PASSION 4 JESUS.net - Ministry SLEEK IN THE CITY.com - Lifestyle INTRAMUROS MANILA.asia - Travel BLOGGERS 4 CHANGE.net - Advocacy THINK MARKETING.biz - Marketing CHEF HASSET GO.com - Food
#STRATMARK 2012 @iammarkdelgado
#STRATMARK 2012 @iammarkdelgado
#STRATMARK 2012 @iammarkdelgado
MILESTONES Certified Blog & Social Media Entrepreneur
Founded my own service suite, Mediactiv8
Cool job offers from different companies
#STRATMARK 2012 @iammarkdelgado
TIPS FOR EVERYONE Start with a purpose.
Focus on a single niche.
Your blog is a brand.
Join a community of bloggers.
Don’t stop learning.
Email me, maybe? [email protected]
hcp://www.bloggingfromhome.com
Tips
• Think about your first 20 blog post. • Be acBve in posBng (try at least 3 Bmes a week) and do it for 3 months.
• If earning income from your blog is part of your goal, explore revenue-‐generaBng opportuniBes thereaoer (ads, campaigns, coverage, reviews, consulBng).
Let me know about your blog(s)
• hcp://twicer.com/digitalfilipino