don't regret your website redesign - make sure you include ux
TRANSCRIPT
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REGRET
Don’t
your website redesign
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COAST DIGITAL
FULL SERVICE
12 YEARS
FANATICAL ABOUT DATA
INSPIRED BY USER INSIGHT
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MICHAEL DRAVNIEKS
EMPATHY!DESIGN!
INNOVATION!STRATEGY
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DEFINING UX!FINDING THE RIGHT APPROACH!TECHNIQUES!THE RESULTS!!
!
Let’s talk about
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UX
Defining
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Goals
EmotionUSER NEEDS
Business needs
Intuitive
INFORM
Delight
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GOOD UX converts
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It’s no use having a website thatpeople love if it doesn’t help your
business achieve its goals.
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Finding the
RIGHT APPROACH
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COMPETITOR CHANGE
PANIC OPINION
Cherished notionsKNEEJERK REACTIONS
EGO
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GUESSING
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WHAT ?
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WHAT WHY
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Get to know your usersThey already know you
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The voice of your customers
Surveys TESTING
Behavioural dataCONTEXTUAL INTERVIEWS
Feedback
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“UX forms the foundation of intuitive designs, indispensable products, and successful companies. So what are you waiting for? Go listen to your customers! ”
- Braden Kowitz, Google
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Get to know your businessThere’s always more to learn
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that deliver insightTECHNIQUES
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Research
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Telephone Interviews
Surveys Workshops
Testing labsTalk to support teams
Analytics
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Visualisation
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Customer journey maps
Personas Wireframes
RequirementsResponsive prototypes
Sitemaps
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Testing
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Testing labs
WorkshopsContextual
Remote testingGuerilla testing
Feedback
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of good UXRESULTS
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ROI
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HAPPY CUSTOMERS
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People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
“
”- Maya Angelou
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A great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age.
“”
Forrester: Top Technology Trends For 2014 And Beyond