don't let big “buts” keep you from growing your business online
DESCRIPTION
Everybody generally agrees that it's a good idea to use the internet to grow their business. But we often get stopped by "yeah, buts". You know, when someone says, "Yeah, I know I can grow my business through my website, but..." How often are you "yeah, butting" your business's growth? It's time to stop letting big "buts" get in the way and stop potential sales from falling through the cracksTRANSCRIPT
1Stoney G deGeyter
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR
BUSINESS ONLINEOVERCOMING HESITATIONS, ROADBLOCKS AND OTHER FAULTY
ASSUMPTIONS THAT CAUSE YOUR ONLINE BUSINESS STRATEGY TO FALL THROUGH THE CRACKS.
?
2
@StoneyDStoney G deGeyter
EVERYONE HAS A “YEAH, BUT…”
Yes
No
But…
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
This is not a “Yeah But!”EVERYONE HAS A “YEAH, BUT…”
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Nor is this…EVERYONE HAS A “YEAH, BUT…”
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
What is a “Yeah, Butter”?EVERYONE HAS A “YEAH, BUT…”
Yeah, I need SEO…
But nobody is looking for my
website.
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
What is a “Yeah, Butter”?EVERYONE HAS A “YEAH, BUT…”
Yeah, social media is
valuable…
But my customers aren’t on Twitter.
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
What is a “Yeah, Butter”?EVERYONE HAS A “YEAH, BUT…”
Yeah, I want to grow my business…
But my budget is tied up in phone
books.
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Yeah, But… I Don’t Want To Grow My Business
EVERYONE HAS A “YEAH, BUT…”
YEAH, BUT…
It’s time to bring your business up to speed!
9
@StoneyDStoney G deGeyter
YEAH, BUT… I CAN’T AFFORD WEB MARKETING
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Web marketing is an investment?YEAH, BUT… I CAN’T AFFORD WEB MARKETING
What if… Every $1 you spentreceived a $10 return?
Could you afford that?
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Start small, then reinvest your success
YEAH, BUT… I CAN’T AFFORD WEB MARKETING
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
It’s all about prioritiesYEAH, BUT… I CAN’T AFFORD WEB MARKETING
Stagnation
Growth
13
@StoneyDStoney G deGeyter
YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
You have no need to advertiseYou don’t need to
networkYou’re sick of answering your phones
You’re not interested in new business
You’re retiring
You don’t need web marketing when…
YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
You need web marketing when…YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT
You don’t know if your advertising is profitable
You can only handle so many networking events
You miss the sound of your phone
You’re on the prowl for new business
You could always use a new dollar
16
@StoneyDStoney G deGeyter
YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
You’re screwedYEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
Or maybe not…
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Many local web marketing firmsYEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
All of which are at least half as good as PPM!
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
See what I did there?YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Start with just an hour a dayYEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
21
@StoneyDStoney G deGeyter
YEAH, BUT… NOBODY COMES TO MY WEBSITE
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Not searching or just not finding?YEAH, BUT… NOBODY COMES TO MY WEBSITE
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Your website isn’t a brochureYEAH, BUT… NOBODY COMES TO MY WEBSITE
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
It’s not always about getting salesYEAH, BUT… NOBODY COMES TO MY WEBSITE
Branding
Authority
Expertise
25
@StoneyDStoney G deGeyter
YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
How advertising stacks up?YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Web marketing is very trackableYEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Proven return on investmentYEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
29
@StoneyDStoney G deGeyter
YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Is your nephew doing this…?YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Or this…?YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING
32
@StoneyDStoney G deGeyter
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Tommy’s wisdom on guaranteesYEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
“I can get a good look at a T-bone by sticking my head up a bull's [you-know-what], but I'd rather take a butcher's word for it.”
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Web marketing is like being a lawyer
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
Knowledge Influence Competition
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Web marketing is like being a doctor
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
Health
Diagnose
Mend
Exercise
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
Web marketing is like being an advertiser
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
Prepare Plan
Execute Measure
37
@StoneyDStoney G deGeyter
YEAH, BUT… I ALREADY RANK FOR MY NAME
Joe’s Plumbing
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
People search for solutions, not brands
YEAH, BUT… I ALREADY RANK FOR MY NAME
Most potential customers don't know your company name… yet!
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
You might be seeing personalized results
YEAH, BUT… I ALREADY RANK FOR MY NAME
Search & Browse History
Social Connections
Current Location
DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE
@StoneyD
The end
While we’re talking about big “buts”
Thank You! @StoneyDStoney G deGeyter