Darren (Is a customer whose life is touched by the product we are building)
(not these)
Do ‘Design Thinking’
Looking in
Looking out
colleagues customers
Lot of design ideas
Collaborative design thinking
Rapid prototyping
(2 weeks)
Big up front Design
“Rent a warehouse and build a prototype of a store… go build 20 of them, then discover it didn't work…”
Sources: Steve Jobs in Fortune Magazine March 8 2007 Verdict Global Retail Freview Aug 2010
Apple Store is the most profitable shop in London
At Sony we assume that all products of our competitors have basically the same technology, price, performance and features. Design is the only thing that differentiates one product from another in the marketplace. Norio Ohga Former Chairman and CEO, Sony
Design
Envision
Evolve Deliver
Showcase Test & Learn
Improve
Business Creative Tech UX
Collaboration culture Co-located*
*Yes, offshore is possible
“I’m glad we’re all agreed then.”
“I’m glad we’re all agreed then.”
“Ah...”
“Ah...”
Business Creative Tech UX
Working Together
Personas Content Navigation Interaction
Information architecture Wire frames
Creative concept
Mood boards Creative flats Collateral Styleguide
Stories Testing spikes
Look & feel
Information architecture Wire frames
Creative concept
Stories Testing spikes
Look & feel
Release Inception Iteration 1 Iteration 2 Iteration 3 Iteration n
Dev Dev Dev Dev
Envisioning BA&UX BA&UX BA&UX Envision
Creative, UX spikes, UI dev, User testing
Source: The Standish Group
Feature usage in deployed apps
Never 45%
Rarely 19%
Sometimes 16%
Often 13%
Always 7%
✗ Card slot ✗ 3g ✗ Bluetooth ✗ Infrared ✗ Decent camera ✗ Secondary camera ✗ Camera flash ✗ MMS ✗ Radio
✗ Video ✗ Video calling ✗ TV out ✗ Music ring tones ✗ Voice dialing ✗ Voice commands ✗ GPS ✗ JAVA ✗ Push to talk
Focus on the minimum viable product
“Here’s a tip, pack it and halve it” Lonely Planet