don't ignore google+

Download Don't ignore Google+

Post on 01-Sep-2014

915 views

Category:

Social Media

0 download

Embed Size (px)

DESCRIPTION

A presentation by Donna Papacosta to the Halton-Peel Communications Association about the benefits of a presence on GooglePlus.

TRANSCRIPT

  • Please dont ignore GooglePlus! May 15, 2014 @DonnaPapacosta
  • NOT JUST ANOTHER SOCIAL NETWORK!
  • What is G+ exactly? A social networking and identity service from Google A social layer that enhances many of Googles online properties An authorship tool that associates Web content with its author
  • Social networking and identity service
  • Social layer within Google world Google+ as a social destination Personalized Search Google Maps Google Play Google Local (reviews)
  • Authorship tool
  • G+ benefits Integrated with Google Search, etc. Google Hangouts useful for video conferences, meetings; Hangouts on Air live broadcast You can create and nourish Communities Network and learn Build yourself up as trusted authority
  • G+ Circles
  • Google+ Hangout on Air Do an interview live Automatically publish to YouTube
  • G+ Communities
  • How to get started Create your account (need a Google account) Write a strong About page with links to your products/services on website
  • G+ tips Use Circles to group people you follow Add appropriate #hashtags to post (helps your SEO) Join Communities Use plenty of photos! G+ is very photo friendly
  • Pros and cons: Google+ Pros Clean interface No ads Integrated with Google search Supports rich multimedia Communities add value Cons People you know may not be there Google has history of dropping platforms
  • Blog as hub Blog Twi)er Google+ LinkedIn Facebook Pinterest
  • Design your social media roadmap Know your business objectives and social media goals Choose social networks (where is audience?) and automation tools Make sure your profiles rock Always share great content Engage with people; dont just broadcast
  • Where to learn more Social Media Explorer Social Media University Global Social Media Examiner Seths Blog Six Pixels of Separation blog and podcast For Immediate Release: The Hobson and Holtz Report podcast
  • Will you try this? Set up a Google+ profile Complete your About section Share your own blog posts; link to others Join a Community Start a Hangout
  • Please keep in touch Donna Papacosta donna@trafcom.com 905.844.7645 trafcom.com @donnapapacosta

Recommended

View more >