don't forget the boomers
TRANSCRIPT
BOOMERSJodi Buresh, CFE– Director of Partnerships
DON’T FORGET THE
PRINT-AT-HOME TICKETS
ADVANCE TICKETS
SCANNING PRE-SOLD TICKETS
OR SELL AT THE GATE
I’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!
BIG REVEAL…
I’M NOT QUITE A BABY BOOMER
Est. 1946-1964
Born 1981-1995 Born 1946-1964
Born 1945 or earlier
Born 1965-1980
BIG REVEAL…
BIG REVEAL…
BIG REVEAL…
BIG REVEAL…
BIG REVEAL…
BIG REVEAL…
CHARACTERISTICS• Strong Work Ethic
• Self Assured
• Competitive
• Goal Setters
• Resourceful
• Mentally Focused
• Team Oriented
• Disciplined
TECH SAVVYMore
Than You Think
24.5 events per yearBoomers Attend
MORE than the Millennials
HUGE AUDIENCE
70 Million – 40% market share
TRUE FACT
BUCKET LISTS
SPENDING HABITS• 91% Believe Experiences lead to a more
fulfilling life.
• 59% spend on experiences (More time)
WHAT DO YOU HAVE TO OFFER?
I DON’T HAVE A SELFIE STICK.
3 EFFECTIVE MARKETING CHANNELS1. Television
2. Search Engines
3. Email Marketing
80% INCREASE
Jodi’s Experience1. Cass County Electric
2. Memories Video
3. Ice Cream & Ferris Wheel Combo
4. Animals
More Free Online Marketing Tips!Website www.saffire.com
Facebook TeamSaffire
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YouTube saffirestudio
The Amplifier www.saffire.com/podcast
Questions?
