don't drink from the fire hose: how to read and share content online
DESCRIPTION
With smartphones, tablets, online newspapers, blogs and social media, the way we digest our reading material has changed significantly over the last few years. With the mind-boggling volume of online content available, how do you maintain focus on the most valuable content and keep your e-mail inbox clean? Here are some some technologies I use to keep up with current information and events without becoming overwhelmed.TRANSCRIPT
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
How to Read and Share Online
By Dustin Wheeler, CPA
Don’t Drink from the Fire
Hose!
Dustin Wheeler, CPA
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
• 10+ years experience in public accounting• Bachelor’s in Accounting from BYU-Idaho,
Masters of Accountancy from UNLV• Member of QuickBooks ProAdvisor
program (desktop & online)• Certified Xero Partner• Selected as one of the “40 Under 40” by
the CPA Practice Advisor for 2011, 2012 and 2013
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RSS
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
• Rich Site Summary, or Really Simple Syndication
• Puts content into “chunks”• The underlying technology
which allows you to “subscribe” to web content
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
Feed Aggregation
Feed Aggregator
Journal of Accountancy
CPA Letter Daily
Accounting Today
MyCPA.comBlog
BusinessBlogs Daily Herald
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
Feed Aggregators
• Flipboard (smartphone & tablet app with magazine-like layout and “flip” interface)
• Feedly (mobile app and runs in a browser – useful if you’re reading from a computer)
• Microsoft Outlook• Many others
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
FeedlyDesktop
Mobile
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
Microsoft Outlook
Step 1
Step 2
Step 3
Recommended Reading
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
Business Owners:• Entrepreneur.com• Inc.com• Harvard Business Revie
w• Killer Startups
Marketing• Copyblogger• Seth Godin• Simon Sinek
Tips & Tricks for Getting Things Done:• Lifehacker
Recommended Reading
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
Local:• Daily Herald• Deseret News business
And of course:• MyCPA.com blog
More ideas:• Industry thought
leaders• Your customers• Your suppliers• Your competitors
If You’re Reading, Share It!
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
• It’s very easy to share from reader apps to social media sites
Social Media Platforms
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
• LinkedIn (business oriented social network)
Social Media Platforms
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
• Facebook • Pinterest
Social Media Platforms
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
• Google+
Social Media Platforms
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
• Twitter (140 characters or less)
What are Your Goals?
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
• Learn from others?• Find new customers?• Build a reputation or a
perception that you are smart/connected/fun?
• Serve existing customers?• Connect with like-minded
professionals?• Dominate the search
engines?
You can accomplish all of these goals with social media, but sharing alone is not enough! Take the time to create your own content and engage with others.
Don’t Get Overwhelmed
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
• Don’t drink from the fire hose – only subscribe to and read the content that adds value to you.
• Spend only enough time on social media to benefit from it. For me, 15-30 minutes per day has been about right.
• It doesn’t matter which social media platform you use. Find a platform you’re comfortable with and be good at it.
Questions / Comments
HAWKINS CLOWARD & SIMISTER
CERTIFIED PUBLIC ACCOUNTANTS, LC
See this presentation at:www.slideshare.net/dustinwheelercpa