don't break the bank - improve your mobile experience with light responsive techniques
DESCRIPTION
On Thursday, February 6, Habanero is hosting a webinar about Habanero’s light-responsive design approach. Light-responsive design techniques help organizations realize the benefits of better mobile support, without the high cost of completely rebuilding their website. They’re also great if you have a dedicated mobile site and want to make the shift to a responsive portal. The webinar will include a Habanero client case study to showcase our light-responsive approach and illustrate how you can benefit from this simplified way of doing responsive web design. John Allan, a Senior User Experience Developer, and Mallory O’Connor, Practice Lead, Customer and Member Portals, will present the webinar. This 30-minute ‘coffee break’ presentation is geared for designers, developers, marketing professionals, or website managers.TRANSCRIPT
February 6, 2014
Don’t break the bank:
Improve your mobile experience with light responsive techniques
Practice Lead, Customer and Member Portals
Hello
Senior User Experience Developer
mallory o’connor john allan
light responsivewhat, why, and how light responsive applied
casestudy
Agenda for today
Q & A
About Habanero
thrivepeople and
organizations
we are
passionateabout helping
employeeportals
and intranets
customerportals
memberportals
and websites and extranets
Don’t break the bank:
Improve your mobile experience with light-responsive techniques
Mobile traffic
What is lightresponsive design?
mobile app vs. mobile web
Mobile experiences consumed via dedicated native application
Mobile experiences consumed via local device browsers
Dedicated mobile site
Responsive site
Desktop Tablet Phone
Light responsive site
Desktop Phone
Why chooselight responsive?
Budget
Enhancements vs. overhaul
Buy-in
Limited appetite to start from scratch
Pain
Impact on brand, satisfaction, and conversion
Benefits oflight responsive
It’s fast.
It’s cost effective.
It’s high impact.
How does it work?
CSS Javascript
Reprioritizing content
Reprioritizing content
Reprioritizing content
Rethinking navigation
Rethinking navigation
Rethinking navigation
Addressing complexity
Addressing complexity
Addressing complexity
Performance
Case study:oilsandstoday.com
A little backgroundabout the site
Bounce rate
High bounce rate was an indicator of deeper issues.
Layout
Pinch and zoom experience
Page load
Page size and load times were prohibitive
Results
Performance improvements
50%
Decrease in server requests
94%
Decrease in page size
86%
Decrease in page load time
Summary
Key takeaways
Light responsive is a fast, affordable, interim solution.
Mobile second can be ok too.
We can help you get started.
Questions?
Wrap up•Follow up questions are welcome!
•Past webinars: youtube.com/habaneroconsult
•Blog posts:habaneroconsulting.com/insights
Get in touch
mallory o’connor john allan
habaneroconsulting.com/team
