donor stewardship webinar · 2017-04-27 · congratulations! on your hard work and dedication…...
TRANSCRIPT
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Donor Stewardship Webinar
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Tools and information
for people who
love to give.
Grants and
knowledge to meet
community needs.
Smart Givingto improve communities
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27 Affiliatesstatewide organization, local approach
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YOU DID IT…
$5.6 Million!!
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$6.1 Million to
Nonprofits
in 2017
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$13 Million to
Nonprofits in
3 years!
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Congratulations!On your hard work and dedication…
• Checks will be mailed by Monday May 1.
• Donor lists and gift breakdown will be
included with checks.
• Final results, including prize winners, can
be found at: www.arkansasgives.org
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Arkansas Community Foundation
Donor Stewardship Director
Lindsey Simmons
A Partner in Service
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Defining Stewardship
When you hear the word “stewardship”
what do you think of?
Money or people?
Fiduciary & legal responsibilities?
Or recognizing & engaging your donors?
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Defining Stewardship
Most narrow view = fiduciary responsibilities
Donor relations = all relationship-building contacts & touches
Broad scope = comprehensive effort
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Defining Stewardship
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Defining Stewardship
It’s more than just a step in the
development cycle.IDENTIFY PROSPECTS
EDUCATE, CULTIVATE, INVOLVE
REQUEST TO CONSIDER/ASK
THANK AND RECOGNIZE
INVOLVE MORE DEEPLY
It’s part of the WHOLE cycle!
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Why so important?
➢ For a donor,
it’s all about the FEELS!
➢ Acquiring new donors =
more time & money
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• Respond to emails & phone calls in a
timely manner
• Offer clear communication—no jargon
• Be friendly & attentive
• Show enthusiasm & initiative
• Take ownership – be accountable
• Set a timeframe to follow up
Stewardship begins with basic customer service
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Stewardship is an
extension of your brand
Messaging and
branding are important to
building trust.
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Stewardship is not
one person’s role
Donor Relations has a tentacle
in every department.
Stewardship depends on
every team member.
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Building Relationships
➢ Thank—early, often, & personal
➢ Gratitude,
Gratitude,
Gratitude
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Building Relationships
• Connect to the Mission—show impact
• Get donors involved—create
opportunities for personal interaction
• Communicate and LISTEN
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Building Relationships
Make a genuine connection.
➢ Discuss donor interests
➢ Discover the
personal
reasons behind
their giving. https://bloomerang.co/blog/23-questions-to-ask-donors-and-prospects/
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Building Relationships
LOVERIZE your donors!
➢ Make the donor the hero
➢ Use “You”—not “We” language
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A Donor-Centric Philosophy
Movement to transition fundraising
strategies from focusing solely on
donations (the ask) to prioritizing
building relationships and trust with
the donor (the person)
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A note about Trust & Ethics
Philanthropy makes the work of
nonprofits possible.
Trust makes philanthropy possible.
Ethics help make trust possible.
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The Stewardship Plan
➢ Next, develop appropriate touches
Formal gift acknowledgements & customized thank
yous, Holiday cards, Event invitations, Annual reports,
Newsletters, Recognition societies, Social media, etc.
➢ First, consider your audiences
Donors, Volunteers, Board & advisory committee
members, Event attendees, Corporate Sponsors, Program Partners, Clients/patrons/patients
➢ Then, make a plan!
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Sincere Stewardship
• Confirms donors’ wisdom in making
original gift & draws them closer
• Should not be left to chance, but
should be part of a structured plan
• Builds relationships by connecting
donors to impact & mission
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ResourcesFor your nonprofit
ArkansasNonprofits.org
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ResourcesFor your nonprofit
www.VolunteerAR.org
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ResourcesFor your nonprofit
classy.org/blog
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ResourcesFor your nonprofit
arcf.org/nonprofits
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Congratulations!On your hard work and dedication…
• Checks will be mailed soon!
• Donor lists and gift breakdown will be
included with checks.
• Final results can be found at:
www.arkansasgives.org
• Call 501-372-1116 with questions