donna satterfield - autonews
TRANSCRIPT
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Donna SatterfieldVice President, Americas Automotive, Aerospace & DefenseIBM
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Institute of Business Value |
A new relationship –people and carsHow consumers around the world
want cars to fit their lives
Donna Satterfield
Americas Automotive Industry Leader
IBM Global Services
Jan 12, 2016
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Institute of Business Value |
A new relationship is developing
between people and cars.
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Institute of Business Value |
Gone are the days when people take care of cars.
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Institute of Business Value |
Now they want cars to take care of them.
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healsocialize
learn
drive
configureintegrate
Here’s what I need to do…
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Institute of Business Value |
People expect cars to…
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know who they are,
make recommendations to them,
and even be trusted companions.
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Institute of Business Value |
How do we know?
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We asked.
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Institute of Business Value |
16,469 consumers in the top 16 automotive markets
shared their changing views on mobility.
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Canada
USA
Mexico
Brazil
Germany
France
UK
Italy
Russia
Australia
Japan
China
Indonesia
ThailandIndiaGrowth markets
Mature markets
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Institute of Business Value |
What self-enabling vehicle capabilities would interest you in the
future?
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68% 66% 65% 66%61% 60%
48%
30%
43% 41% 39% 37%
Growth markets
Mature markets
59%
(diagnostics, preventive)
Self-healing
55%
(communication, collaboration)
Self-socializing
54%
(cognitive, optimization)
Self-learning
54%
(automated, autonomous)
Self-driving
51%
(personalization, customization)
Self-configuring
49%
(secure, seamless)
Self-integrating
Institute of Business Value | Note: %’s of people that are extremely/very interested
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Institute of Business Value |
Some people also said that they don’t need to own cars.
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They’re willing to share.
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Institute of Business Value |
What do you expect to be your primary mode of transportation in
2015 and 2025?
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average decline in
personal car usage
for consumers over 35
24%average increase in car/ride
sharing for consumers over 352.3x’s
Public transportationCar/ride sharingPersonal car Other
Note: %’s of people that are extremely/very interested
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Institute of Business Value |
How interested would you be in these
different types of ownership models?
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like subscription pricing
like partial ownership
73%
65%69%
53%
30%
42%
30%
42%
24%
Growth markets Mature markets Global markets
Personal ownership
Subscription ownership
Partial ownership
Note: %’s of people that are extremely/very interested
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Institute of Business Value |
And the sharing doesn’t stop there.
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Institute of Business Value |
Consumers want to co-create
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with you.
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Institute of Business Value |
would allow the use of their driving
and mobility data as a source of input
37%
How likely would you be to participate in co-creation
activities for each of the following?
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would be interested in participating
in design contests or games
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Institute of Business Value |
Get more results about how consumers expect
cars to fit into their lives.
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Read the whitepaper at
ibm.biz/autocomsumer
#Auto2025
#AutoConsumer
#IBMAutomotive