maibelledesign

Adobe Creative Suite | Microsoft OfficeBrand Identity | Illustration | Motion Graphic | Photography| VideographyDesign Thinking | Research Methods | Human-Centered DesignProblem Solving | Adaptability | Team Work

DONG THAI MAI PHUONGVietnamese

SUPERLATIVE FOODS, DESIGN AND MARKETING EXECUTIVENov 2020 - Aug 2021 | Singapore

• Successful launched a new brand identity for FILL GOOD - a zero-waste brand, which received wide recognition. Researched and created a strategy for its loyalty program which attracted more than 2000 members within 4 months.

• Conceptualized and designed private labels for partnered hotels, cafes and retailers.• Redefined and created a new look for the company’s website.• Managed both marketing and design tasks for six different brands in the company.

FREELANCE, MULTIMEDIA DESIGNER2017 - 2021 | Singapore & Vietnam

• Researched and created the brand identity, marketing collaterals for multiple businesses in Vietnam and Singapore.

• Consulted clients on the most suitable approaches to enhance their business through design, resulted in aesthetic and functional designs that communicated well with their target audience.

RIO AGENCY, JUNIOR GRAPHIC DESIGNEROct 2016 - Mar 2017 | Hanoi, Vietnam

• Highly concentrated produced branding and online marketing collaterals for B2B and B2C clients.

• Lead designed for Thu Huong Bakery’s International Women Day event and earned positive feedbacks from their customers & increased Facebook engagement.

CDESIGN, ILLUSTRATORSep 2015 - Oct 2016 | Hanoi, Vietnam

• Actively researched the US UK online market to create designs applying on T-shirts.

WORK EXPERIENCEWORK EXPERIENCE

DESIGN, TECHNICAL & SOFT SKILLS

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maibelle.me hi@maibelle.me +65 84474824

RMIT UNIVERSITY, BA OF COMMUNICATION DESIGNJuly 2019 - July 2020 | Singapore

• Cumulative GPA 3.7• Cooperated with the Branding team for the first Online Graduation show of RMIT

University successfully with more than 200 attendees from the industry

FPT ARENA, ADVANCED DIPLOMA IN MULTIMEDIAApril 2014 - June 2016 | Hanoi, Vietnam

RMIT UNIVERSITY, BA OF COMMUNICATION DESIGNJuly 2019 - July 2020 | Singapore

• Cumulative GPA 3.7• Cooperated with the Branding team for the first Online Graduation show of RMIT

University successfully with more than 200 attendees from the industry

FPT ARENA, ADVANCED DIPLOMA IN MULTIMEDIAApril 2014 - June 2016 | Hanoi, Vietnam

SIM UNIVERSITY, DESIGNERJan 2020 | Singapore

• Researched and designed marketing collaterals for SIM recruitment in Lao, redirected the design to speak to the right audiences

NATIONAL ARTS COUNCIL, EXHIBITION ASSISTANTNov 2019 | Singapore

• Assisted visitors to go through Traditiona Art AR Walking Trail and experience Chinese Opera VR Stage Tour

PARTICIPATE IN DESIGN, ART-MAKING ASSITANTAug 2019 | Singapore

• Assisted the children to follow artist Lee Xin Li's instruction. Encouraged them to believe in themselves and be confident to express their creativity on paper

COUCHSURFING HANOI, GRAPHIC DESIGNERJan 2015 - Dec 2016 | Hanoi, Vietnam

• Designed for the recruitment process, which attracted more than 100 appliers, recruited nearly 50 members

• Planned art direction for events related to travel & dating. The events operated successfully with 50+ attendees for each

SIM UNIVERSITY, DESIGNERJan 2020 | Singapore

• Researched and designed marketing collaterals for SIM recruitment in Lao, redirected the design to speak to the right audiences

NATIONAL ARTS COUNCIL, EXHIBITION ASSISTANTNov 2019 | Singapore

• Assisted visitors to go through Traditiona Art AR Walking Trail and experience Chinese Opera VR Stage Tour

PARTICIPATE IN DESIGN, ART-MAKING ASSITANTAug 2019 | Singapore

• Assisted the children to follow artist Lee Xin Li's instruction. Encouraged them to believe in themselves and be confident to express their creativity on paper

COUCHSURFING HANOI, GRAPHIC DESIGNERJan 2015 - Dec 2016 | Hanoi, Vietnam

• Designed for the recruitment process, which attracted more than 100 appliers, recruited nearly 50 members

• Planned art direction for events related to travel & dating. The events operated successfully with 50+ attendees for each

EDUCATION

ACTIVITIES & VOLUNTARY WORKS

English AdvancedVietnamese NativeGerman Basic

Running 10km finisher in Singapore Marathon 2020Bellydancing Bellydance teacher from 2015-2016Reading Literature, Wellness, Self-helpMusic 80,90s Rock, Jazz, Indie Folks, Celtic

LANGUAGESHOBBIES