DON’T CALL ME HR,

CALL ME PEOPLE FIRST

Hudson Awards

HR

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PEOPLE FIRST PRESENTATION

Transformation Context

Initiative 06.- From HR to People to People First

Being People First throughout the employee

journey

Results

Contents

3

PEOPLE FIRST PRESENTATION

Transformation Context

Initiative 06.- From HR to People to People First

Being People First throughout the employee

journey

Results

Contents

4

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TRANSFORMATION!!

And since its launch in 1984, we have changed a lot!

These are our key stages:

Brighter Bigger Better

HR People

• Desigual Starts

• We dress People, not bodies

• Product focus

• Groundbreaking Marketing

• HR: traditional HR

• Desigual grows!

• 8 different categories

• Multichannel

• Turnover: +900M€ …

• We are Product Centric!

• People: focus on Fun&Profit

• Desigual gets better! Transformation!

New store, new product, people first, new

Communication with Jean Paul Goude…

• We are Customer Centric!

• We are People First! Both as a

department and as a company culture

People First!

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PEOPLE FIRST PRESENTATION

Transformation Context

Initiative 06.- From HR to People to People First

Being People First throughout the employee

journey

Results

Contents

7

06

People First

From HR to People First

What does it mean to be People First…

…as a department?

Its not only the name of our department, it’s a statement of intentions. Is our way to put the employee in the center of every decision we make. And, therefore, before implementing an action plan we should ask ourselves: is this People First?

…as a company culture?

It’s a new approach: from a product centric Company, we have moved into a People Centric Company. It’s believing that only with Happy employees, we will be able to engage with our clients

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People First Convention, 2017

AND WE DEFINED OUR OWN MANIFESTO

1. from hr department to people first

2. improve employee happiness: employee centricity

3. be one people team and desigual team

4. be coherent in our actions with our brand & values

5. be brand & product ambassadors

6. work together to the business as a partner

7. improve candidate experience

8. foster a more innovative, agile and efficient

environment within desigual

9. create innovative learning environments

10. foster people potential through their strengths

11. be transformation boosters

12. Aalways inspire the unexpected and wow effect

13. work for a better team, company & world

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email Signature and IT

Systems modification Visual Identity Creation External communication

Winners for Innovation in HR

Expansion&Empleo for our

journey on this transformation

Social Media Push!

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PEOPLE FIRST PRESENTATION

Transformation Context

Initiative 06.- From HR to People to People First

Being People First throughout the employee

journey

Results

Contents

11

Knowing

the company

Applying

to the company

My first

Days!

My life

at Desigual!

WOW! How

cool is that

company!

Please,

hire me!

My first

friends

My Friends are

cooler than yours

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uip

os y

Ta

lento

, Dece

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01

7

Pre

mio

s E

&E

, 201

7T

ale

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ay, 2

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Our first (non-fashion)

cover!

Knowing

the company

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Always People

First!!

Applying

to the company

14

Ma

iling

Jo

b O

ffer

Jo

b O

ffer

“Además, como en Desigual nos gusta cuidar

de nuestra gente, disfrutarás de todos estos

beneficios”

“Behaviors 100% People Oriented:

Fun&Profit; Test and Learn; Express

Yourself & Caring!”

Applying

to the company

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We all know how a newbie can feel on their first day in the office. So, keeping in mind our

People First philosophy, we have created a WELCOME SURVIVAL PACK! It includes:

A Survival guide: to solve those

tricky questions they might have

…and more!

First days!

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My life at Desigual

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MY LIFE AT DESIGUAL

Cause everyday should be like your first day!

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My life at Desigual

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My life at Desigual

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My life at Desigual

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My life at Desigual

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Weekly scheduleMy life at Desigual

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• As a workplace, would you recommend

Desigual to a friend?

• Have you been to the new Maremagnum

II store?

• Have you given a Desigual garment as a

gift this month?

• Would you like to see this window in our

stores?

• Do you feel we have created

#aNEWdesigual?

A NEW QUESTION EVERY WEEK!

My life at Desigual

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Our purpose! Our values! Our EVP!

Fun &

Profit

Express

Yourself

Test &

Learn

We love having fun while being

exigent with our work

In Desigual, mistakes are only

part of the process.

Desigual is a Company in which

you can be the Real You

Our purpose is to make theworld a better place where

people can be themselves and express their authenticitythrough unique creations

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PEOPLE FIRST PRESENTATION

Transformation Context

Initiative 06.- From HR to People to People First

Being People First throughout the employee

journey

Results

Contents

26

CLIENTS

EMPLOYEES

CLIENTS: NPS (Net Promoter Score) EMPLOYEE: NPP (Net Promoter People)

How do we measure their opinion?

Less Staff Turnover!!Our NPP

From 68% to 84%!

External recognition!

From 98 to 49 in Merco!

Better business results!

+Cr and +UPT!

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Thank you!