don & ade creative portfolio
DESCRIPTION
A collection of spec campaigns, thoughts and ideas from an integrated junior creative team.TRANSCRIPT
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Problem: Between the 3.2 million CCTV cams, city life, your mobile, the internet, work, friends and family all wanting a piece of you, there is literally no place left where you can be in complete isolation.
Insight: The Lake District is one of the few places left in England where you can truly lay low without the fear of someone finding you.
Solution: To drive awareness for the campaign, we’ll release a series of poster/press ads parodying well-known individuals who’ve been in the media spotlight for the wrong reasons (scandals, unproven death, etc.), along with a call-to-action cum URL – positioning the Lake District as a place they could escape to if they wanted some peace – teasing people to find out more.
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The Urban Relocation Programme (URP)
People who visit the URL will be invited to sign up for the Urban Relocation Programme (URP), where they’ll learn why the Lake District offers them the perfect refuge and be able to book a quick getaway.
When booking their trip, users will have the option of re-directing their emails and social profiles to a special holding page, so that friends, family and colleagues who try to get in contact with URPers when they’re away will be greeted with automated messages (ie. out of office replies) informing them that the person they’re looking for cannot be found at the present time.
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Problem: The Nissan Micra isn’t the first car young trendy female urbanites think about when they’re planning to buy a vehicle.
Insight: The Micra is a fabulous little car that doesn’t conform tonormal conventions.
Solution: An integrated campaign that positions the Micra as a surprising glamourous hatchback that will turn heads and raise eyebrows.
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Digital: An exclusive webisode series in which TV’s Chatty Man will take his stand-up tour around Britain in a vajazzled Micra.
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Spotify: Micra-inspired playlists of great driving tunes that users can enjoy. Micra-limo: Nissan will custom build a Micra Limosine which will be used at high-profile media events to ferry reality TV stars like the cast of Towie, Made in Chelsea etc. We could then run a Facebook competition where members of the public would have a chance of winning the services of the Micra-limo for their special night (Birthday, hen party, etc.).
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Problem: A lot of people waste far too much food. There’s plenty that can be done with leftovers and ingredients in people’s fridges/cupboards.
Solution: An app which scans your cupboard/fridge and then suggests different meal options for you to choose from.
When started, the app will direct you to point your phone’s camera at your fridge or cupboard. The app will then intuitively recognise and record what’s available and then offer a variety of meal options for you to choose from. Once you’ve selected the meal you fancy, the app then searches for an appropriate recipe for you to follow.
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Ambient: To drive people to download the app, we’ll use shopper’s supermarket receipts to spread the word.
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The Social Media App that Follows Your Cat
Challenge: How do we leverage the huge community of cat lovers active on social media to engage even further with the Whiskas brand?
Solution: By giving owners the opportunity to ‘follow’ and track their furry felines on their mysterious adventures through a camera and GPS-enabled cat collar that provides real-time updates of their pet’s whereabouts on their Facebook profiles.
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When synced with the pawsquare collar, the app will update you with what your cat has been up to through check-ins and statusupdates, which you can then use to share with and engage with other pawsquare users.
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The more active the cat, the more points it accumulates for you tounlock Whiskas rewards and vouchers. And with Whiskas’ promise of having more meat per gram than any other brand, your cat should have more energy to reap you plenty of rewards!
Besides being able to track your cat’s whereabouts on your profile, Pawsqaure also rewards you for using the app with Whiskas points.
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Problem: Parents have relatively no control over what their children learn from the world around them.
Insight: It’s hard to predict how your child will turn out in the future. All you can do is to give them the best possible start, and hope they fulfil their potential.
Solution: A campaign informing parents that Ladybird books is one of the few activities that they can control, and trust, by highlighting the other variables in a child’s life that parents have generally no control over.
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The perfect home/street/village doesn’t come quietly.
Problem: D.I.Y home improvement is never a quiet affair. Just ask your neighbours.
Insight: Nobody wants to live in a cave; people want to live in homes worth shouting about. And that requires time, effort and a whole lot of noise.
Solution: To launch the campaign, B&Q will find the most dilapidated and rundown village/town in Britain, and in conjunction with the local council, gets the community involved in its regeneration. B&Q could commission the regeneration as a Television or webisode series, with the content captured during the process forming the basis of the campaign.
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The Village Improvement Project
The Perfect Village Doesn’t Come Quietly: Jaywick is a seaside village in Essex, which was rated the most deprived in England in 2011. Working in tandem with Tendring Council, B&Q will proactively help local residents with their home/street/village improvement projects by offering ideas, advice, and discounted tools to help the community put Jaywick onthe map again. This time for the right reasons.
Community spirit with B&Q knowledge
Rundown Jaywick
Press coverage and results
‘Renovating Jaywick’
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B&Q – POP: Customers can get free earplugs and apology cards at checkout to give to their neighbours. / Cut-out Press ad (right)
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Ambient - Yard Signage: B&Q customers can opt to put a sign in front of their house in return for a 20% discount at checkout. Their home postcode can be turned into an offer code which their neighbours can use to also receive the same discount.
Front of sign
Back of sign
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Problem: There’s a loophole in British law which allows wealthy British hunters to bring back ‘trophies’ – stuffed heads, skins, etc. – of wild, often endangered animals that they’ve paid large sums of money to legally shoot and kill for ‘sport’.
Insight: Even though trophy hunters pay large sums of money for the right and privilege to do so, it is the animals that pay the ultimate price.
Solution: An ambient stunt where we’ll distribute real currency that utilise big game animals (i.e. South African Rand, Congolese Franc, Rwandan Franc) in high footfall areas like Liverpool Street Station, airports, etc. But the money given out will be ‘dead’ – like the hunted animals themselves – and stamped with messaging highlighting what British trophy hunters get away with.
ENDANGERED MONEY
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Front of note
Back of note
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