“domestic air express

8/12/2019 Domestic Air Express

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A PROJECT REPORTON

DOMESTIC AIR EXPRESS MARKETPOTENTIAL PROJECT AND MAPPING OF

THE POTENTIAL CUSTOMER FOR AIRFREIGHT LTD (AFL)

In the Partial Fulfillment of the requirement for the

award of BBA

SUBMITTED BY

SAARANSH SINGH

NEW DELHI INSTITUTE OF MANAGEMENT60-61 TUGHLAKA!AD INSTITUTIONAL AREA

NEW DELHI 11006"#


2/34

CONTENTS

Acknowledgement

Preface

Exect!"e Smmar#

$om%an# and Prodct Prof!le

Re&earc' Met'odolog#

Re&earc' Ba&!&

Sam%le Select!on $r!ter!a

Tool and Tec'n!(e&

Area& of )!m!tat!on& *!nd!ng and Anal#&!&

Recommendat!on&

$oncl&!on

Annexre

B!+l!ogra%'#

Data

,e&t!onna!re

2


3/34


4/34

PREFACE

I am t'e &tdent of f!nal #ear Po&tgradate D!%loma !n B&!ne&& Management

1PGDBM2 at New Del'! In&t!tte of Management 1NDIM2 +elong!ng to t'e

344563447 +atc'- T'e &+m!&&!on of t'!& %ro.ect !& t'e %art of t'e crr!clm

of t'e PGDBM cor&e- T'rog' t'!& %ro.ect re%ort t'at #o 'a"e !n 'and0 I l!ke

to &'are t'e Market Potent!al of Dome&t!c A!r Ex%re&& done for A*)- P8T-

)TD-

T'e to%!c of t'e %ro.ect !& A $%&'$ ' D'*%+, A,$ E.&$%++- M/$%

P'%,/ P$'2% /3 M/&&,4 '5 % P'%,/ C7+'*%$ 5'$ AFL# P8T

LTD#

T'e Market &cenar!o !& c'ang!ng "er# fa&t and t'e &%%l# c'a!n management

!& one of t'e mo&t !m%ortant of t'e organ!/at!on- T'e market !& not t'e &ame

a& of t'!rt# #ear& +ack- It !& t'e com%et!t!on t'at 'a& c'anged t'e market

t'ere+# t'e !dea of an# +&!ne&&- In t'!& modern &cenar!o one of t'e ma.or

ta&k& of t'e com%an!e& !& to w!n t'e c&tomer and !t !& onl# %o&&!+le +#

%ro"!d!ng t'em an tmo&t &at!&fact!on-

T'!& re%ort !ncor%orate& &!ncere effort& to a&&!&t& t'e Dome&t!c A!r Ex%re&&

D!"!&!on of A*) P"t- )td-

4


5/34

EXECUTI8E SUMMAR9

T'!& %ro.ect re%ort !& a %art of m# &!x week& on t'e .o+ &mmer tra!n!ng

&tarted form Ma# 970344: to ;l# 9

&t

344:- At A*) P"t- )td- B63< =k'la Ind&-Area0 P'a&e6I New Del'! > 9944340 I 'a"e +een a%%o!nted 'ere a& a

management tra!nee to %re%are a %ro.ect re%ort on D'*%+, A,$ E.&$%++-

M/$% P'%,/ P$'2% /3 M/&&,4 '5 P'%,/ C7+'*%$ 5'$ AFL P:#

L3##

O!JECTI8E OF THE REPORT;

T'e %ro.ect re%ort w!ll enl!g'ten t'e crrent &tat& of t'e Dome&t!c A!r Ex%re&&

Ind&tr# ? w'ere doe& A*) !nto !t and 'ow t'e %o&!t!on of A*) cold +e

!m%ro"ed- In order to !dent!f# t'e eff!cac# of A*) !n com%ar!&on to ot'er

lead!ng $argo $om%an!e& a deta!led &r"e# w!ll +e condcted !n IT0

Garment&0 Ex%ort Ho&e&0 $on&mer Dra+le0 Telecom ? Acce&&or!e&-

SCOPE OF THE STUD9;

Informat!on o+ta!ned from t'e re&earc' w!ll +e g!"en !n deta!l& and !t wold +e

'el%fl of A*) !n ac'!e"!ng mc' greater 'e!g't& !n ftre re&lt!ng !n !t&

!ncrea&ed market &'are-

5


6/34

ACTUAL PROJECT;

T'e re%ort enl!g'ten& t'e crrent &tat& of t'e Dome&t!c A!r Ex%re&& Ind&tr#

and 'ow !t cold +e !m%ro"ed0 &o far t'e modern!/at!on of t'e !nd&tr# !&

concerned- Prom%tne&& and eff!c!enc# !& ma!nl# concerned !n t'!& f!eld- In

order to !dent!f# t'e eff!cac# of A*) !n com%ar!&on to ot'er lead!ng $ARG=

com%an!e& a deta!led &r"e# wa& condcted !n IT0 Garment&0 Ex%ort Ho&e&0

$on&mer Dra+le0 Telecom ? Acce&&or!e&-

To get a %rom!nent %!ctre t'e %o!nt&0 w'!c' 'ad to +e con&!dered0 are

&er"!ce0 network0 awarene&& of t'e c&tomer&0 after &ale& &er"!ce0 mon!tor!ng

t'e c&tomer &at!&fact!on0 %r!c!ng wa#& and mean& of !m%ro"ement of t'e

o"erall &er"!ce-

Informat!on o+ta!ned from t'e re&earc' are g!"en !n deta!l& !n t'e &+&e(ent

%age& and !t wold +e 'el%fl for A*) !n ac'!e"!ng mc' greater 'e!g't& !n

ftre re&lt!ng !n !t& !ncrea&ed market &'are-

6


7/34

C'*&/< P$'5,%

@A& an acknowledged leader !n t'e log!&t!c& !nd&tr# !n Ind!a0 A*) 'a&

con&tantl# %r&ed a m!&&!on to !nno"ate and +r!ng world cla&& &er"!ce& to

Ind!a w!t'!n t'e doma!n of log!&t!c& &er"!ce&-

T'e com%an#0 w'!c' %!oneered a!rfre!g't forward!ng !n Ind!a at t'e t!me of !t&

!ncor%orat!on !n 95:0cont!ned to +e a trend&etter t'rog'ot !t& &!xt#6#ear

'!&tor#- It !ntrodced t'e f!r&t cor!er &er"!ce !n Ind!a t'rog' !t& t!e % w!t'

DH) orldw!de Ex%re&& !n 9C0 lanc'ed t'e f!r&t of !t& k!nd Door6to6Door

Srface Ex%re&& !n 9 and +rog't )og!&t!c& &er"!ce& for t'e f!r&t t!me to

c&tomer& !n Ind!a !n 97-

In t'e )og!&t!c& doma!n0 A*) 'a& ac(!red a '!g' le"el of ex%ert!&e !n T'!rd

Part# )og!&t!c& and 'a& made &+&tant!al !n"e&tment !n Informat!on

Tec'nolog# and Infra&trctre- A*) !& now mo"!ng ra%!dl# !nto t'e realm of

*ort' Part# )og!&t!c&0 manag!ng for large Ind!an and Mlt!nat!onal com%an!e&

t'e!r need& !n t!me and "ale &en&!t!"e tran&%ortat!on0 ware'o&!ng and

!n"entor# management-

A*) 'a& recentl# &'ered !n world cla&& &tandard& !n dome&t!c cor!er!ng for

t'e f!r&t t!me !n Ind!a t'rog' !t& late&t offer!ng0 A*) !-

T'og' !t& t'ree +&!ne&& d!"!&!on&0 A*) cater& to almo&t e"er# log!&t!c&

related need of c&tomer&- T'e $argo d!"!&!on foc&e& on a!r and &ea fre!g't

forward!ng0 c&tom& clearance- T'e )og!&t!c& d!"!&!on %ro"!de& door6to6door0

t!me and "ale &en&!t!"e mo"ement of good&0 ware'o&!ng and a w!de range

of c&tom!/ed !n"entor# management related &er"!ce&-

7


8/34

PACKAGE EXPRESS - AIR

A*) offer& !t& dome&t!c a!r ex%re&&e& o%t!on for t'at %ackage& w'!c' 'a"e to

meet &tr!ct deadl!ne&- $&tomer &'!%ment !& %!cked % from c&tomer

%rem!&e&0 get& flown acro&& to t'e de&t!nat!on a!r%ort and !& del!"ered r!g't to

c&tomer door&te%- A*) %!ck % c&tomer &'!%ment a& late a& t'e e"en!ng of

t'e %re"!o& da#0 allow!ng c&tomer to work t'e w'ole da#0 get !t read# and

#et meet t'e &c'edle at t'e de&t!nat!on-

Garanteed next da# del!"er# at door Between Mm+a!0 Del'!0 Folkata0

Bangalore and $'enna! a!r%ort& Exclde& 35 'r- cool!ng %er!od 1w'ere"er

a%%l!ca+le2 Nat!onal a!r carr!er& Pr!or!t# treatment-

AIR TRANSIT TIME FOR MAJOR LOCATIONS IN INDIA

F$'* =T' M7*>/, D%, K'// C%/, !/4/'$%

Mm+a! 3 3 3 3 3

Folkata 3 3 3 3 3

Del'! 3 3 3 3 3

$'enna! 3 3 3 3 3

Bangalore 3 3 3 3 3

*!gre !n Da#&

$t off t!me for %!ck % !& 7-


9/34

OTHER SER8ICES OFFERED

9 Package Ser"!ce& 1 Srface 2

3 D!&tr!+t!on Ser"!ce&

< are'o&!ng Ser"!ce&

5 8ale Added Ser"!ce&

: $&tom $learance Ser"!ce&

7 Internat!onal *re!g't *orward!ng

9


10/34

RESEARCH METHODOLOG9

T'e re&earc' met'odolog# ado%ted !n t'!& %ro.ect !& S7$:%< R%+%/$

A f!eld &r"e# wa& condcted t'rog' (e&t!on& w!t' t'e 'el% of a

(e&t!onna!re &!ta+le de&!gned for t'e %r%o&e w'!c' wa& +ot' ex%lorator#

and to &ome extent de&cr!%t!"e !n natre- T'e met'od &ed for collect!ng

rele"ant data wa& ma!nl# commn!cat!on t'rog' %er&onal !nter"!ew- T'e

(e&t!onna!re wa& %re%ared and formlated t'rog' .o!nt effort w!t' t'e

com%an# %er&onnel-

No effort 'a& +een made to man!%late an# "ar!a+le0 !n order to get t'e

rele"ant !nformat!on re(!red- T'e mater!al& &%%l!ed !n t'!& %ro.ect are

der!"ed from 'ardcore and to t'e %o!nt fact&-

RESEARCH !ASICS

*ollow!ng +a&!c !&&e& acted a& g!del!ne for t'e re&earc' condcted

Pre%ar!ng t'e r!g't (e&t!on !& t'e +a&!c e&&ence of a %ro.ect- T'e(e&t!onna!re wa& %re%ared n+!a&ed and f!ne trned +# t'e management!n &c' a wa# t'at !t &!ted t'e managementJ& need&-

A&k!ng t'e r!g't %eo%le wa& a "er# !m%ortant factor for t'e re&earc'- T'!&factor wa& taken care of +# tak!ng a &am%le con&!der!ng &orce&rea&ona+l# re%re&entat!"e of t'e gro% of !ntere&t-

A&k!ng t'e (e&t!on& !n t'e r!g't manner !n order to a"o!d re%et!t!on andexaggerat!on&- T'e (e&t!on& were targeted to t'e %er&on& concerned-

=+ta!n!ng an&wer& to t'e (e&t!on&- T'e %roce&& of Data $ollect!on !& t'ecore of market!ng re&earc'- T'e data $ollect!on tec'n!(e a%%l!ed !n t'!&%ro.ect wa& d!rect commn!cat!on w!t' "ar!o& com%an# %er&onnelJ&-

Relat!ng an&wer& to t'e need& of t'e management- T'e data collected 'a&+een followed % w!t' m!nte anal#&!& along w!t' t'e (e&t!on& to maket'e &td# &efl for t'e management-

$ommn!cat!ng effect!"el#- It !& 'o%ed t'at t'e !nformat!on t'at 'a& +eencollected and anal#/ed and re%rodced !n t'!& %ro.ect w!ll +e adm!&&!+le to

t'e management for anal#/!ng t'e crrent market %o&!t!on of A*) !n t'ecrrent cor!er !nd&tr# &cenar!o-

10


11/34

DATA COLLECTION;

P$,*/$< D// Ha& +een collected t'rog' "er+al !nter"!ew&0tele%'on!c !nter"!ew& w!t' exect!"e& of "ar!o&

organ!/at!on&-

S%'3/$< D// Data +elong!ng to t'!& categor# !& taken formmaga/!ne&0 .ornal&0 &'!%%!ng t!me&0 "ar!o& we+&!te&and +ook&-

STATISTICAL TOOLS USED

Bar

P!e $'art

$om%arat!"e Statement Anal#&!&

SAMPLE SELECTION CRITERIA

I HA8E TARGETED AND TAFEN TH=SE $=MPANIES IN MY SAMP)EH= *U)*I)) THE *=))=ING $RITERIAJS-

$om%an!e& w'o deal !n or manfactre good& of '!g' "ale

$om%an!e& del!ng !n ta!lor made good& for c&tomer&

Good& w'!c' need &ecr!t#

Good&0 w'!c' 'a"e a '!g' !n"entor#0 co&t-

Good& w'o&e &ale& foreca&t !& d!ff!clt to e&t!mate

Good& w'!c' are more %rone to damage& and %!lferage-

$om%an!e& w'o follow t'e ;&t In T!me $once%t 1;IT2

11


12/34

LIMITATION OF THE STUD9

HI)E $ARRYING =UT MY PR=;E$T =RF I HA8E $=ME A$R=SSTHR=UGH $ERTAIN )IMITATI=NS- S=ME =* THEM ARE AS *=))=S 6

Mo&t of t'e re&%ondent& were not comforta+le &'ar!ng cla&&!f!ed!nformat!on of t'e!r com%an#-

Geogra%'!c extent of t'e &td# cold +e al&o one of m# l!m!tat!on factor a&m# mo&t of %r!mar# data 'ad +een collected from Del'! ? N$R

*!nall# t'e an&wer& g!"en +# t'e re&%ondent& 'a"e to +e +el!e"ed 'a& tre&tatement fort'com!ng-

Sco%e and o+.ect!"e !& l!m!ted to certa!n &tandard0 a& !t cannot +e co"ered!n a &!ngle %ro.ect-

Some "!ew& are +a&ed on %er&onal o%!n!on-

Some !nformat!on !& not % to date t!ll %re&ent date-

12


13/34

MARKETING INFORMATION

T'!& !nformat!on !& generall# gat'ered from t'e c&tomer and t'e market-Here !nformat!on regard!ng t'e %rodct t'en &ale& '!&tor#- )ocat!on !&

Range of Prodct

S!/e and "olme

Sell!ng '!&tor# of t'e %rodct

Sell!ng %attern

OPERATIONAL INFORMATION

T'!& !nformat!on !& generall# a+ot t'e flow of good& and w'at !& re(!red toma!nta!n t'e %ro%er flow-T'e Informat!on a+ot-

Good&

Man%ower

)ocat!on

Rot!ng and Sc'edl!ng

Mode of Tran&%ortat!on

$o&t of =%erat!on

Stock!ng

D!&%atc'!ng Good&

Pack!ng Good&

Pre%ar!ng Record&

13


14/34

INTRODUCTION

T'e fondat!on of an# log!&t!c& %rogram !& rel!a+le co&t effect!"e0 t!me

def!n!te tran&%ortat!on and !t encom%a&&e& e"er#t'!ng form +a&!& %o!nt6to >%o!nt mo"e& to com%l!cated0 end to >end !ntegrated log!&t!c&-

A network of con&ol!dat!on &%%ort& t'e !nfra&trctre Kdecon&ol!dat!on

gatewa#& and !ntegrated log!&t!c& center& co"er!ng all ma.or tran&%ortat!on

d!&tr!+t!on center&-

Eac' of t'e&e gatewa#& !& an !ntegral %art of t'e glo+al network0 t'e mlt!

modal !nformat!on &tem0 and t'e&e fac!l!t!e& 'a"e &tate !f t'e art rack!ng0

&ort!ng0 a&&em+l!ng and de%end!ng on t'e market0 refr!gerat!on and '!g' tec'

%rodct 'andl!ng and &ecr!t# &er"!ce& are %ro"!ded-

T'e &trengt'& !n core tran&%ortat!on &er"!ce& and f!tted !nformat!on

&tem& are an !ntegral %art of !nno"at!"e log!&t!c& and d!&tr!+t!on

!nfra&trctre- Nort' Amer!can and Pan > Ero%ean d!&tr!+t!on network&0

A&!a to &toreKdoor del!"er# and !nno"at!"e ware'o&!ng w!t' ;&t6 !n >T!me

and Merge6!n6Tran&!t &er"!ce& allow t'e cl!ent& to !ncrea&e !n"entor# "!&!+!l!t#

and "eloc!t# w'!le redc!ng total co&t and c#cle t!me-

Effect!"e glo+al log!&t!c& !& +!lt %on +a&!c o%erat!onal ca%a+!l!t!e& !n a!r0

ocean0 &rface and mlt! modal tran&%ortat!on- 'en t'e&e ca%a+!l!t!e& are

%ro"!ded on +ot' an !nternat!onal and !ntra6cont!nental +a&!&6connected +#

one !nformat!on &tem t'e %rom!&e of end to end log!&t!c& +ecome& real-

14


15/34

AIR TRANSPORTATION

T'e worldw!de "olme of m!ll!on tone& com+!ned w!t' t'e !nd&tr#

ex%er!ence&0 glo+al network0 mlt! modal !nformat!on &tem and &%er!or

c&tomer &er"!ce& %ro"!de t'e cl!ent& w!t' !ncrea&ed glo+al ca%a+!l!t# "eloc!t#

and &'!%ment "!&!+!l!t#-

Some com%an!e& l!ke Geolog!&t!c& o%erate a& a non6a&&et +a&ed carr!er0

w'!le ot'er& l!ke AP) act a& "e&&el owned0 w'!c' g!"e& c&tomer "ar!et# of

!nno"at!"e0 co&t effect!"e0 t!me def!n!te %rogram&6w'et'er a!r%ort6to6a!r%ort0

door6to6%o!nt a!rfre!g't or !ntegrated !nto end6to6end log!&t!c& %rogram&-

=rgan!/at!on know& w'at can and w'at cannot +e accom%l!&'ed and t'& no

fal&e %rom!&e& are made0 generall#- T'e log!&t!c& com%an!e& ma!nta!n an

all!ance w!t' a core gro% of carr!er& allow!ng for com%et!t!"e %r!c!ng0 &%ace

allotment& !n %eak &ea&on0 cargo &ecr!t# and !ntegr!t#0 t!me def!n!te tran&!t&0

date management t'rog' EDI l!nk& and com%lete ex%ort&K!m%ort

docmentat!on- T'e re&lt !ncrea&ed ca%a+!l!t# w!t' lower total co&t& for t'e

cl!ent&-

A,$ +%$:,%+;

D!rect and con&ol!dated con&!gnment&

Mlt! modal track!ng0 and trace

$'arter& and %art6$'arter&

="er&!/e and re&tr!cted cargo

$om%lete docmentat!on

Secr!t#

Break Blk

=n6 forward!ng

EDI )!nk& to $arr!er&

D!rect to $&tomer D!&tr!+t!on

15


16/34

A,$ !%%5,+;

Rel!a+le0 t!me def!n!te &er"!ce

Ea&e of !nformat!on acce&&-

S'!%ment and !n"entor# "!&!+!l!t#

$o&t Effect!"e

Mlt!%le Ser"!ce o%t!on&

Increa&ed ca%a+!l!t#

16


17/34

CONSUMERS NEED FOR AIR TRANSPORT

A!r tran&%ort create& new market& or +r!ng& new market& w!t'!n reac'-

A!r tran&%ort &%read& &ea&onal demand- A& man# %rodct& 'a"e a

&ea&onal demand0 t'e manfactrer& are often faced w!t' t'e %ro+lem of

o"er6!n"e&tment and t'e# cannot take fll ad"antage& of t'e %eak demand-

!t' t'e !ntrodct!on of a!r cargo0 t'e w'ole world can +e regarded a& t'e

'ome market-

A!r cargo take& t'e r!&k ot of new market&- *ll6&cale te&t market!ng can

+e made d!rectl# from t'e manfactreJ& ware'o&e w!t'ot la#!ng !n an#

&tock& at all !n t'e rece!"!ng contr!e&-

A!r cargo offer& t'e ad"antage of flex!+!l!t#- Secr!t# and reglar!t# !n

com%ar!&on w!t' &ea tran&%ort-

A!r cargo a&&!&t& !n real!/!ng t'e earl# earn!ng %otent!al of ca%!tal

%rodct&--

17


18/34


19/34

SOME OF THE SECTORS USING AIR TRANSPORT

TE)E$=M I-T-

A$$ESS=RIES

GARMENTS

$=NSUMER DURAB)ES

PRE$ISI=N T==)S

19


20/34

S?' A/


21/34

OPPORTUNITIES;

It !& a learn!ng organ!/at!on-

De"elo%ment of 'man re&orce&-

Ex%lor!ng a"ene& !n E6 commerce B&!ne&&-

More &tre&& on log!&t!c& and fre!g't-

THREATS;

T'e grow!ng &e of *AL0 E >MAI) and INTERNET MEDIA for docment

and !nformat!on tran&fer ma# effect t'e %r!mar# market of &er"!ce-

Sat!&f!ed c&tomer& of t'e com%et!tor&-

New com%an!e& are enter!ng t'e a!r cargo mo"ement !nd&tr#-

21


22/34

SOME MAJOR COMPANIES WHICH HA8E POTENTIAL FOR DOMESTICAIR EXPRESS

I#T INDUSTR9 -

=racle

Mo&er Baer

Len!t!&

COMPONENTS AND PRECISION TOOLS-

Den&o

8#gon

Hone#well

GARMENTS SHOES @ ACCESSORIES -

Ree+ok

S!erra Ind&tr!e&

T!tan

)aco&te

Ra# Ban

CONSUMER DURA!LES ELECTRONICS @ TELECOM-

Sam&ng

Son#

M!cro&oft =3

San&!

22


23/34

I37+$< T


24/34

T


25/34

C'*&%,'$+ M/$% S/$% (D'*%+, A,$ M/$%)

25


26/34

C'*&%,'$+ M/$% S/$% (I%$/,'/ A,$ M/$%)

26


27/34

I#T# INDUSTR9

P$'7$%*% (I73,4 ,*&'$+ '5 5,,+%3 4''3+ /3 $/?*/%$,/)

27

54M


28/34

CONSUMER DURA!LES ELECTRONICS AND TELECOM

P$'7$%*% (I73,4 ,*&'$+ '5 5,,+%3 4''3+ /3 $/?*/%$,/)

28

:4M

9:M


29/34

GARMENTS SHOES AND ACCESSORIES

P$'7$%*% (I73,4 ,*&'$+ '5 5,,+%3 4''3+ /3 $/?*/%$,/)

29

3:M


30/34

LOGISTICS IN INDIA ; LAGGING !EHIND THE WORLD

Glo+al Stat& Dome&t!c &tat&

S&%3,4 A:%$/4% 94 of GDP 9


31/34

ANAL9SIS IN !RIEF;

Pr!ce !& a ma.or factor& e&%ec!all# for t'e &maller organ!/at!on t'erefore

effort& &'old +e made to redce !t- I-T Ind&tr!e& l!ke =racle 'a"e ma.or %otent!al and t'erefore m&t +e

targeted-

Ble dart0 Gat! and Safex are t'e ma.or $om%et!tor& w!t' Gat! +e!ng t'e

market leader-

are'o&!ng of mo&t com%an!e& !& managed !nternall# exce%t =racle-

Rate0Ser"!ce and !mage of t'e log!&t!c &er"!ce %ro"!der %la#& an !m%ortant

role Mo&t of t'e com%an!e& look for "ale added &er"!ce& l!ke In&rance0 Track

and Trace0 $'e(e $ollect!on and =ctro!-

T'e log!&t!cal dec!&!on taken +# mo&t com%an!e& exce%t &maller one& !&

&trateg!cal w'en c'oo&!ng carr!er& at nat!onal le"el-

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RECOMMENDATIONS

Gett!ng to t'e r!g't %er&on for Dome&t!c A!r Ex%re&& rate& wa& t!me

con&m!ng w'!c' &'old +e worked %on to woo %otent!al c&tomer-

A*) &'old work %on rond t'e clock P!ck6%0 l!ke !& +e!ng done +# *!r&t

*l!g't-

Pro!r!t# del!"er# ? del!"er# on Snda#& &'old +e %ro"!ded0 l!ke !& +e!ng

done +# DTD$-

T'e %re&ent %ol!c# of refra!n!ng from carr#!ng good& of '!g' "ale l!ke

.eweller# and %er!&'a+le& 1*ood Prodct&2 &'old +e done awa# w!t'0!n

order to !ncrea&e market &'are-

)ead t!me !n re&%ect to metro and &mall c!t!e& &'old +e d!fferent!ated and

made clear-

Stre&& &'old +e la!d on ad"ert!&ement-

Reglar a!r &er"!ce& &'old +e &tarted to %lace& l!ke ;amm-

Rate& to %lace& l!ke $alctta0 Bom+a#0 H#dera+ad &'old +e re"!&ed and

made negot!a+le !n "!ew of com%et!tor&0 lower rate& &%ec!all# of Aramex-

A*) &'old 'a"e a d!rect control o"er &rface "e'!cle& carr#!ng good&

from A!r%ort to door ? "!ce6"er&a e&%ec!all# !n Nort'Ea&t-

T'e!r &'old +e a %ol!c# of m!n!mm c'argea+le we!g't a& aga!n&t t'e

%re&ent %ol!c# of m!n!mm fare0 w'!c' !& &!m%le to nder&tand-

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33/34

CONCLUSION

T'e mo&t !m%ortant factor& t'at are to +e looked forward !n a cor!er !nd&tr#

!& t'e (al!t# of !t& &er"!ce&0 !ntegr!t#0 t!m!ng0 %erformance0 c&tomerrelat!on&'!% and market!ng &trateg!e&- In t'!& %re&ent market &cenar!o0 a

%rem!m a!r ex%re&& !nd&tr# can t'r!"e and reac' a wa# toward& excellence

+# &at!&f#!ng t'e con&merJ& ex%ectat!on& and flf!ll!ng t'e a+o"e &a!d

c'aracter!&t!c&-

T'e %ro.ect wa& taken % w!t' t'e %r%o&e to nder&tand t'e !m%ortance of

A!r cargo !n t'e cor%orate world- T'e !nformat!onJ& t'at 'a& +een collected !n

t'e &r"e# w!ll 'el% A*) to concentrate and foc& on t'e cargo &er"!ce& to f!ne

tne !n t'e cor&e of !t& com%et!t!"e market- It w!ll al&o 'el% t'e com%an# to

de"elo% !n t'e area& !n w'!c' !t& com%et!tor& are a'ead-

In t'e %re&ent world of w!nn!ng t'e race !n e"er# f!eld0 t'e factor of t!me

+ecome& monmental and t'e %r!me o+.ect!"e of an# a!r ex%re&& !& to le&&en

t'e t!me +etween e"er# %o!nt on t'e glo+e re&lt!ng !n w!nn!ng of t'e race-

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34/34

!I!LIOGRAPH9

92 S%%l# c'a!n management +# PETER *-DRU$FER-

32 D=NA)D A)TERS )og!&t!c&0 an !ntrodct!on to &%%l# c'a!n

management-

“domestic air express

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