domain name association internet user study 10/12/2014 - preliminary results - 5 countries (us, uk,...

Domain Name Association

Internet User Study

10/12/2014 - Preliminary Results - 5 Countries (US, UK, Australia, China, India)

2

Page

Introduction 3

Domain Name Extension Preferences 7

Intrinsic Values 25

Domain Name Extension Use 40

Extrinsic Value 46

Internet Usage Preferences 48

Demographics 66

Usage Metrics 67

Table of Contents

3

Introduction

4

Survey type: Online

Sample: Ages 18+Use Internet 1+ hours/day

TLDs customized and in language bycountry

Analysis: By country, purpose use Internet and # of registered domain names

Figures may not sum to 100% due to rounding

Methodology and Fielding

MethodologyParticipation

Fielding

Total N: xxxx

Dates: Sept x – Oct x, 2014

Median length: 13 min

# of Completes(10/12 AM)

Australia 512

Brazil

China 502

Germany

India 502

Mexico

Russian Federation 508*(not tabulated)

Turkey 493*(incomplete)

UK 512

US 509

Total Global 2537(tabulated)

Introduction

*Results not included in most of this report/not included in global results.

5

TYPE TLDs

Existing .biz, .com, .info, .net, .org.us, .uk, .com.au, .cn, .in [any 2-digit country code]

Brand .ibm, .sony, .worldco, .tata, .yellowpages,.youtube, .[any company name]

Community .charity, .eco, .green, .ngo

Generic.art, .author, .band, .buy, .channel, .club, .coupon, .discount, .family, .food, .guru, .industries, .international, .ltd, .menu, .music, .news, .ninja, .rest, .restaurant, .rsvp, .safety, .secure, .shoes, .shop, .today, .website

Geographic .boston, .ca, .delhi, .london, .miami, .melbourne, .mumbai, .nyc, .scot, .sydney, .wales, .[any city name]

Industry .accountant, .attorney, .bank, .broker, .build, .cash, .cpa, .education, .finance, .healthcare, .law, .lawyer, .med, .press, .realestate, .realtor, .school, .[any industry]

Domain Name Extension GroupingsAssigned Groupings for TLDs Used in the Survey - TLDs Customized by Country

NEW

TLD

s

Introduction

6

Detailed Findings

7

0

10

20

30

40

50

60

70

80

90

5.9

21.3

4.4

12.2

1.65.1 3.91.6

17.3

4

16.1 14.4

1.2 2.48

4.2

12.4

26.3

9.7 11.7

4.9

35.4

15.3

26.5

12.8

5.52.3 2.4

42.0

6.6

25.5 23.4

45.4

52.0

3.37.2

35.3

27.3

9.2

23.327.7

83.1

shoes.com shoes.[country] shoes.[city] shoes.shopshoes.buy buy.shoes

Domain Name Extension Preferences - GenericWhere would you go to buy shoes?

%

Q9. Where would you go to buy shoes?

Australia Brazil China IndiaGermany Mexico Russia Turkey UK US

Preferences

8

0

10

20

30

40

50

60

70

80

90

100

92.8

64.7

72.7 72.3

16.9

7.2

35.3

27.3 27.7

83.1

shoes.com All Other TLDs

Domain Name Extension Preferences - Generic

Where would you go to buy shoes?

%



9

0

10

20

30

40

50

60

70

80

90

50.8

58.2

47.2

20.3

13.6

42.0

6.6

25.5

52.0

3.37.2

35.3

27.3 27.7

83.1

shoes.com ccTLDs New TLDs

Domain Name Extension Preferences - Generic

Where would you go to buy shoes?

%



10

0

10

20

30

40

50

60

70

6.64.4

10.26.1

18.3

4.7 4.93.3

15.9

24 24.6

8.9

3.5 2.6

17.6

11.8

24.5

17.1

2.2

11.18.3

27.5

12.5

21.5

14.5 14

20.317.9

43.4

38.4

19.5 18.7 19.7

35.5

21.6

16.9

21.919.1

36.9

24.8

64.4

joesbostonrestaurant.com joesbostonrestaurant.[country]

joesrestaurant.[city] joes.restaurant

Domain Name Extension Preferences - Industry VerticalIf you are setting up a website for your restaurant, which domain name would be most attractive to you?

%

Q11. If you are Joe and you are setting up a website for your restaurant in (X), which of the following domain names would be most attractive to you?


11

0

10

20

30

40

50

60

70

80

90

100 98.4

83.178.1

75.2

35.6

1.6

16.921.9

24.8

64.4

joesbostonrestaurant.com All Other TLDs

Domain Name Extension Preferences - Industry VerticalIf you are setting up a website for your restaurant, which domain name would be most attractive to you?

%


Q11. If you are Joe and you are setting up a website for your restaurant in (X), which of the following domain names would be most attractive to you?

12

0

10

20

30

40

50

60

70

55.1

44.6

58.6

39.6

33.6

43.4

38.4

19.5

35.5

2.01.6

16.9

21.924.8

64.4

joesbostonrestaurant.com ccTLDs New TLDs

Domain Name Extension Preferences - Industry Vertical

If you are setting up a website for your restaurant, which domain name would be most attractive to you?

%



13

0

5

10

15

20

25

30

35

40

45

50

27.3

14.3

27.1

37.7

9.7

31.3

35

1

22.9

1 2.44.3

2.5 1.20.6

33.3

1.8

24.6

2.8 2.30.4

16.613.9

24.1

5.9

15.4

7.610.6

47.1

5.4

20.117.9

44.6

36.1

4.77.4

10.2

25.9

11.6

23.120.1

48.1

onlinepayments.com onlinepayments.[country]onlinepayments.bank onlinepayments.cpaonlinepayments.finance onlinepayments.secure

Domain Name Extension Preferences - CommercialWhere would you go to make a payment online?

%

Q13. Where would you go to make a payment online?


14

0

10

20

30

40

50

60

70

80

90

100

92.6 89.8

74.179.9

51.9

7.4 10.2

25.920.1

48.1

onlinepayments.com All Other TLDs

Domain Name Extension Preferences - Commercial

Where would you go to make a payment online?

%


Q13. Where would you go to make a payment online?

15

0

10

20

30

40

50

60

70

80

90

100

45.5

84.5

54.0

43.847.2

92.6 89.8

74.179.9

51.9

7.4 10.2

25.920.1

48.1

onlinepayments.com ccTLDs New TLDs


Where would you go to make a payment online?

%



16

0

10

20

30

40

50

60

2.7 3.8 4.22.2 2.4 3.5 3.32.1

22.9

5.83.5

9.9

4.57.7

43.9

27.9

7.6

26.7

2.2

34.8

29.1

3.7

8.8

30.7

2118.5

3.51.2

22.5

10.6

16.319.6

40.2

17.0

7.7

25.0 26.1

35.5

26.9 26.8

36.7

51.1

worldco.com worldco.[country] worldco.[city]

worldco.international worldco.industries home.worldco

Domain Name Extension Preferences - CommercialWhich most likely indicates a very successful brand name or business?

%

Q15. Which of the following domain names is most likely to indicate a very successful brand name or business?


17

0

10

20

30

40

50

60

70

8075 73.9

64.5 63.3

48.9

25 26.1

35.5 36.7

51.1

worldco.com All Other TLDs


Which most likely indicates a very successful brand name or business?

%


Q15. Which of the following domain names is most likely to indicate a very successful brand name or business?

18

0

10

20

30

40

50

60

70

80

52.5

63.3

48.2 46.341.3

75 73.9

64.5 63.3

48.9

25 26.1

35.5 36.7

51.1

worldco.com ccTLDs New TLDs


Which most likely indicates a very successful brand name or business?

%



19

0

10

20

30

40

50

60

70

80

37.5

11.46.0

20.2

3.2 4.3 2.0

14.6

27.7

10.0

0.2

8.3

1.6 0.23.1

17.9

4.8

20.8

7.52.7 1.6

31.3

13.1

22.5

42.2

3.9

10.2 11.4

5.5

15.3

36.7

8.1

52.7

65.670.1

8.0

14.520.1

8.4

24.3

15.6 14.7

volunteer.com volunteer.org volunteer.[your city]

volunteer.green [or your goals] volunteer.ngo volunteer.education

Domain Name Extension Preferences - SocietalWhere would you go to find local volunteer opportunities?

%

Q17. Where would you go to find local volunteer opportunities?


20

0

10

20

30

40

50

60

70

80

90

100

9285.5

79.984.4 85.3

814.5

20.115.6 14.7

volunteer.com All Other TLDs

Domain Name Extension Preferences - Societal

Where would you go to find local volunteer opportunities?

%


Q17. Where would you go to find local volunteer opportunities?

21

0

10

20

30

40

50

60

70

80

90

100

86.5

70.1

43.2

18.815.1

9285.5

79.984.4 85.3

814.5

20.115.6 14.7

volunteer.com ccTLDs New TLDs

Domain Name Extension Preferences - Societal

Where would you go to find local volunteer opportunities?

%



22

0

5

10

15

20

25

30

35

40

45

50

27.5

13.7

19.3

13.2

49.3

26.430.1

19.1

22.9

36.9 36.3

7.3

13.516.5

2.3

15.1

9.211.2

4.7 3.5 3.7

16.413.7

4

8.85.7 5.5

9

23 24.3

12.9

21.8

1.2

31.3

6.3

11.5 10.2

17.7

8.6

31.8

19.9

34.4

headlines.com headlines.[country] headlines.[city]

headlines.info headlines.today headlines.news

Domain Name Extension Preferences - ReferentialWhere would you go for news and information about current events?

%

Q19. Where would you go for news and information about current events?


23

0

10

20

30

40

50

60

70

80

90

100

88.5 89.8

82.3 80.1

65.6

11.5 10.2

17.7 19.9

34.4

headlines.com All Other TLDs

Domain Name Extension Preferences - Referential

Where would you go for news and information about current events?

%


Q19. Where would you go for news and information about current events?

24

0

10

20

30

40

50

60

70

80

90

100

63.1

50.4

60.2

45.3

55.6

88.5 89.8

82.3 80.1

65.6

11.5 10.2

17.7 19.9

34.4

headlines.com ccTLDs New TLDs

Domain Name Extension Preferences - Referential

Where would you go for news and information about current events?

%



25

local

trusted

safe/secure

valuable

exclusive

educational

useful

creative/ innovative

0

50

100

% - Up To Three Choices per RespondentAustralia Brazil China Germany India Mexico RussiaTurkey UK US

Intrinsic Values of Domain Name Extension Preferences

.com

Q21. Which of the following words best describe domain names registered with the extensions listed below?

26

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50

100

% - Up To Three Choices per RespondentAustralia Brazil China Germany India Mexico RussiaTurkey UK US


.org


27

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50

100

% - Up To Three Choices per RespondentAustralia Brazil China Germany India MexicoRussia Turkey UK US


.us/.au/.in/.cn/.uk


28

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50

100



.attorney/.lawyer


29

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50



.realtor/.realestate/.broker


30

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50

100



.miami/.wales/.melbourne/.delhi


31

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50

100



.london/.sydney


32

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

20

40



.charity


33

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50



.safety


34

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50



.author


35

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50



.club


36

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50



.ibm/.tata


37

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50

100



.youtube


38

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50

100



All Current TLDs Combined


39

local

trusted

safe/secure

valuable

exclusive

educational

useful


0

50

100



All New TLDs Combined


40

%

Private or personal use (e.g., family or

social purpose)Education or Non-

ProfitA Business

(e.g., Selling Goods)

Local Community Activities

.com 24.6 7.0 59.3 6.0

.info 10.1 54.0 11.3 22.8

.us\.uk\.org .au\.in\

.cn 19.0 26.5 28.5 21.6

.med 20.0 36.0 18.8 19.9

.website 35.4 12.5 30.4 17.5

.music 27.9 18.5 30.7 20.4

.nyc\.scot\ .sydney\.delhi 16.4 12.0 15.5 53.6

.secure 21.2 26.4 39.3 8.7

.rest 29.3 14.6 29.9 20.4

.safety 20.6 27.1 33.6 15.3

.ibm\.tata 14.2 13.1 57.1 11.8

.net 18.4 31.8 33.3 14.1

.biz 12.6 16.0 58.8 10.6

.ca\.uk\.au\in\.cn 16.6 19.7 27.3 30.4

.coupon\.discount 15.3 10.1 61.0 10.5

.menu 27.6 11.3 43.6 13.8

.art 14.0 35.8 16.5 31.3

.boston\.wales\

.melbourne\

.mumbai12.0 11.5 21.6 52.7

.channel 15.2 29.3 29.7 21.0

.lawyer 21.6 11.8 51.4 11.6

.sony 11.7 9.6 67.9 8.1

Domain Name Extension UseGlobal View - All Countries Combined

Q22. Please indicate what type of website you would expect to find for each domain name extension listed below, or type in a description in the last column.

Low (<15%) High (>30%) (“Other” not shown)

41

%

Private or personal use

(e.g., family or social

purpose)Education or Non-Profit

A Business (e.g., Selling

Goods)

Local Community Activities

.com 24.6 7.0 59.3 6.0

All other than .com 81.8 86.6 92.0 86.1

All existing 38.8 61.5 76.8 44.7

NEW TLDs: 73.7 74.8 88.9 80.3

Geographic 14.2 11.7 18.6 53.1

Generic 66.1 65.4 80.8 53.7

Industry 20.8 23.9 35.1 15.8

Brand 13.0 11.4 62.5 10.0

Domain Name Extension UseGlobal View - All Countries Combined - By TLD Category


Low (<15%) High (>30%) (“Other” not shown)

42

% Private or personal use

(e.g., family or social purpose)

Education or Non-Profit


Goods)

Local Community Activities Other

Australia 12.5 8.4 17.0 58.4 3.7

Brazil

China 11.8 12.7 32.3 42.4 0.8

Germany 20.5 14.3 16.1 46.2 2.8

India

Mexico

Russia

Turkey

UK 16.0 18.0 13.7 50.2 2.1

US 10.4 5.3 13.9 68.2 2.2

Total Global 14.2 11.7 18.6 53.1 2.3

Domain Name Extension UseGeographic TLDs


43





Goods)


Australia 60.7 56.6 82.0 48.2 11.3

Brazil

China 65.1 74.7 84.3 64.7 1.8

Germany

India 73.5 66.7 76.5 53.0 6.8

Mexico

Russia

Turkey

UK 63.9 67.2 80.9 52.7 7.6

US 67.6 61.9 80.4 50.1 14.3

Total Global 66.1 65.4 80.8 53.7 8.4

Domain Name Extension UseGeneric TLDs


44





Goods)


Australia 16.8 19.3 45.3 11.1 7.4

Brazil

China 26.5 18.1 28.5 26.1 0.8

Germany

India 27.7 27.1 21.9 19.9 3.4

Mexico

Russia

Turkey

UK 17.0 24.6 38.1 15.0 5.3

US 16.3 30.5 41.3 6.9 5.1

Total Global 20.8 23.9 35.1 15.8 4.4

Domain Name Extension UseIndustry TLDs


45





Goods)


Australia 9.8 8.6 69.7 5.1 6.8

Brazil

China 10.6 16.7 55.6 16.5 0.6

Germany

India 23.1 11.8 48.0 14.1 3.0

Mexico

Russia

Turkey

UK 11.1 12.7 64.3 9.6 2.3

US 10.4 7.1 74.7 4.7 3.1

Total Global 13.0 11.4 62.5 10.0 3.2

Domain Name Extension UseBrand TLDs


46

Rating 1-5; 5=Very AttractiveMean Std. Dev.

BRAND.youtube 3.29 1.16

.yellowpages 3.27 1.15COMMUNITY

.eco\.healthcare 3.33 1.13.charity 3.28 1.16

EXISTING.com 3.66 1.10.info 3.60 1.10

.us\.uk\.com.au\.in\.cn 3.46 1.10GENERIC

.secure 3.60 1.12.art 3.49 1.13

.coupon\.theater 3.41 1.19.safety 3.33 1.12

.shop 3.31 1.11.buy 3.30 1.14

.club\.online 3.25 1.14.band 3.14 1.13

.family 3.12 1.15.rsvp 2.96 1.18.ninja 2.74 1.22

GEO[.your city] 3.42 1.12

.us\.wales\.com.au\.in\.cn 3.39 1.16.nyc\.london\.melbourne\

.mumbai3.30 1.10

INDUSTRY.school 3.31 1.15

.realestate 3.22 1.19.healthcare\.press 3.15 1.23

.build 3.10 1.14.law 3.01 1.24

Extrinsic Value of Domain Name ExtensionsGlobal View - All Countries Combined

Q23. If you were building a website, how attractive would each of the following extensions be to you for your website?

47

BRAND.youtube 2.80 3.49 3.94 3.17 3.08

.yellowpages 3.22 3.63 3.42 3.10 2.99COMMUNITY

.eco\.healthcare 3.18 3.27 3.76 3.29 3.18.charity 3.14 3.45 3.66 3.08 3.08

EXISTING.com 3.36 3.90 3.73 3.51 3.79.info 3.47 3.53 3.71 3.58 3.69

.us\.uk\.com.au\.in\.cn 3.53 3.24 3.69 3.76 3.09GENERIC

.secure 3.45 3.57 3.89 3.48 3.62.art 3.23 3.71 3.62 3.40 3.51

.coupon\.theater 3.02 3.59 3.85 3.28 3.36.safety 3.20 3.72 3.59 3.06 3.06

.shop 3.17 3.15 3.75 3.35 3.15.buy 3.11 3.71 3.54 3.05 3.12

.club\.online 3.06 3.32 3.82 3.07 2.99.band 2.93 3.13 3.57 3.08 2.99

.family 2.96 3.25 3.32 3.01 3.06.rsvp 2.56 3.57 3.34 2.64 2.75.ninja 2.38 3.32 3.23 2.56 2.21

GEO[.your city] 3.32 3.49 3.55 3.31 3.43

.us\.wales\.com.au\.in\.cn 3.70 3.51 3.62 3.07 3.06.nyc\.london\.melbourne\

.mumbai3.18 3.41 3.34 3.26 3.30

INDUSTRY.school 3.31 3.29 3.46 3.21 3.26

.realestate 2.95 3.94 3.39 2.73 3.12.healthcare\.press 3.07 3.42 3.33 2.90 3.03

.build 2.95 3.35 3.41 2.96 2.84.law 2.69 3.15 3.10 2.99 3.12

Extrinsic Value of Domain Name ExtensionsBy Country (Mean Rating on 1-5 Scale; 5=Very Attractive)


Q23. If you were building a website, how attractive would each of the following extensions be to you for your website?

48

“I do this most often” (%)

Type the domain name address directly into the browser address bar (ex. domainname.com) 33

Type a company or relevant term into a search engine 41

Use a bookmark that I have set up 15

Click on a link from an email or other source 4

Use social media or a social service (e.g., Facebook, Twitter) 5

Use an “app” provided by that company (ex. download an app from their bookstore or web page) 2

Internet Usage PreferencesGlobal View - All Countries Combined

Q24. How do you navigate to or get to web sites on the Internet? Indicate which one method you use most often and which others you use sometimes or never.

49

Type the domain name address directly into the browser address bar (ex. domainname.com)

27 31 47 29 31

Type a company or relevant term into a search engine

50 39 25 46 43

Use a bookmark that I have set up 13 24 10 16 13

Click on a link from an email or other source 4 3 6 3 6

Use social media or a social service (e.g., Facebook, Twitter)

4 3 9 6 4

Use an “app” provided by that company (ex. download an app from their bookstore or web page)

2 1 3 1 3

Internet Usage PreferencesBy Country - “I do this most often” (%)



50

“I do this most often” + “I do this sometimes” (%)Type the domain name address directly into the browser address bar (ex. domainname.com) 86

Type a company or relevant term into a search engine 93

Use a bookmark that I have set up 76

Click on a link from an email or other source 75

Use social media or a social service (e.g., Facebook, Twitter) 61

Use an “app” provided by that company (ex. download an app from their bookstore or web page) 52



51

Type the domain name address directly into the browser address bar (ex. domainname.com)

81 89 90 83 88

Type a company or relevant term into a search engine

95 93 91 95 92

Use a bookmark that I have set up 69 87 73 75 77

Click on a link from an email or other source 79 75 74 71 75

Use social media or a social service (e.g., Facebook, Twitter)

44 78 71 57 54

Use an “app” provided by that company (ex. download an app from their bookstore or web page)

40 65 60 42 56

Internet Usage PreferencesBy Country - “I do this most often” + “I do this sometimes” (%)



52

Always40%

Sometimes56%

Never4%

Regularly Pay Attention to Domain Name in Search Results (%)


Q25. When doing a search, how regularly do you pay attention to the domain name or website name in thesearch results before making your selection?

53

Australia

Brazil

China

Germany

India

Mexico

Russia

Turkey

UK

US

33.984375

26.0956175298805

64.3426294820717

32.6171875

42.8290766208252

58.7890625

68.5258964143426

34.8605577689243

63.8671875

52.6522593320236

7.2265625

5.37848605577689

0.796812749003984

3

4

Regularly Pay Attention to Domain Name in Search Results (%)

Always Sometimes Never

Internet Usage PreferencesBy Country

Q25. When doing a search, how regularly do you pay attention to the domain name or website name in thesearch results before making your selection?

54

Agreement Rating 1-5; 5=Strongly Agree(Base=Provided a Rating)

Mean Std. Dev.More extensions will make it easier to remember Internet addresses because the words on both sides of the dot will have a meaningful connection.

3.38 1.21

More extensions will provide more opportunity to obtain or use a short or memorable name. 3.60 1.07

More extensions will make Internet navigation more confusing. 3.52 1.19

More extensions will be somewhat confusing at first, but then make domain names more useful after a period of adjustment.

3.60 0.99

I see no reason to limit the number of domain name extensions 3.36 1.21


Q26. Having read in this survey about the possibility for more Internet domain name extensions such as .music, .book, .app,, how strongly do you agree or disagree with the following statements?

55

More extensions will make it easier to remember Internet addresses because the words on both sides of the dot will have a meaningful connection.

3.14 3.80 3.79 3.27 2.89

More extensions will provide more opportunity to obtain or use a short or memorable name.

3.39 3.86 3.87 3.59 3.30

More extensions will make Internet navigation more confusing.

3.44 3.50 3.57 3.40 3.66

More extensions will be somewhat confusing at first, but then make domain names more useful after a period of adjustment.

3.37 3.80 3.78 3.59 3.44

I see no reason to limit the number of domain name extensions.

3.24 3.33 3.73 3.46 3.02

Internet Usage PreferencesBy Country (Mean Rating on 1-5 Scale; 5=Strongly Agree)



56

Global

Australia

Brazil

China

Germany

India

Mexico

Russia

Turkey

UK

US

20

8

28

40

12

10

28

29

35

25

29

21

27

32

23

17

32

30

12

14

6

7

12

22

9

9

4

9

8

15

5 (Strongly Agree) 4 32 1 (Strongly Disagree)

Internet Usage PreferencesTotal and By CountryMore extensions will make it easier to remember Internet addresses because the words on both sides of the dot will have a meaningful connection. (% Agree/Disagree)


57

Global

Australia

Brazil

China

Germany

India

Mexico

Russia

Turkey

UK

US

21

11

29

34

15

13

35

34

38

32

40

31

25

32

19

18

26

29

11

12

9

12

9

15

4

4

2

2

3

7


Internet Usage PreferencesTotal and By CountryMore extensions will provide more opportunity to obtain or use a short or memorable name. (% Agree/Disagree)


58

Global

Australia

Brazil

China

Germany

India

Mexico

Russia

Turkey

UK

US

24

20

23

31

17

31

25

25

27

24

27

23

25

23

28

21

31

24

14

17

13

12

16

13

5

4

6

9

4

5


Internet Usage PreferencesTotal and By CountryMore extensions will make Internet navigation more confusing. (% Agree/Disagree)


59

Global

Australia

Brazil

China

Germany

India

Mexico

Russia

Turkey

UK

US

17

12

23

27

13

13

36

29

43

35

40

34

30

36

21

24

34

34

8

10

7

8

6

11

3

5

2

3

2

3


Internet Usage PreferencesTotal and By CountryMore extensions will be somewhat confusing at first, but then make domain names more useful after a period of adjustment.(% Agree/Disagree)


60

Global

Australia

Brazil

China

Germany

India

Mexico

Russia

Turkey

UK

US

19

13

17

33

17

13

24

21

27

25

28

19

27

33

26

20

30

27

13

12

13

9

11

18

8

8

9

7

5

13


Internet Usage PreferencesTotal and By CountryI see no reason to limit the number of domain name extensions.(% Agree/Disagree)


61

Yes24%

No57%

Unsure19%

Aware of Efforts to Expand Number of Domain Names (%)


Q27. Are you aware of any efforts taking place that would expand the number of domain name extensions?

62

Australia

Brazil

China

Germany

India

Mexico

Russia

Turkey

UK

US

12.3046875

24.7011952191235

46.0159362549801

22.65625

16.1100196463654

74.609375

49.003984063745

29.0836653386454

61.71875

69.5481335952849

13.0859375

26.2948207171315

24.9003984063745

15.625

14.3418467583497

Aware of Efforts to Expand Number of Domain Names (%)

Yes No Unsure


Q27. Are you aware of any efforts taking place that would expand the number of domain name extensions?

63

There should be more domain name and domain name extension options

61%

There should be few or no further changes to the

number of domain name extensions

39%

Position on Possible Increase in Number of Domain Names (%)


Q28. Which one of the following statements best describes your position about a possible increasein the number of domain names?

64

Australia

Brazil

China

Germany

India

Mexico

Russia

Turkey

UK

US

48.6328125

68.1274900398406

75.4980079681275

60.15625

52.2593320235757

51.3671875

31.8725099601594

24.5019920318725

39.84375

47.7406679764244

Position on Possible Increase in Number of Domain Names (%)

There should be more domain name and domain name extension options

There should be few or no further changes to the number of domain name extensions


Q28. Which one of the following statements best describes your position about a possible increasein the number of domain names?

65

I can obtain a shorter, more relevant or more memorable domain (e.g., joes.bike vs joesbikeshop.com)

I can link the meaning of my name with the meaning of the new extension. (e.g., schwinn.bike vs. schwinn.com)

My preferred domain name in .com was already taken. The new domain extensions expand my options.

The new extensions better indicate the purpose of an organization or website (e.g., .music)

It’s new and novel and that will help me to get attention (e.g., .ninja)

To provide a wide variety and availability of categories (brand names, industry types, communities, etc.

Other reason

There are no good reasons for establishing new domain name extensions

47

39

38

46

23

37

1

12

Best Reasons for Increasing the Number of Domain Name Extensions (%)

(Multiple Responses)


Q29. Which of the following do you believe are the best reason(s) for increasing the number of domain name extensions?

66

0

10

20

30

40

50

60

70

21.7

4.2

16.2 16.5

1.8 1.0 0.8 1.2 2.0

31.1

43.447.4

27.1

36.7

14.1

36.133.5

16.614.7

43.9

51.0 51.0

39.5

47.2

27.5

50.848.0

30.5

35.237.5

42.0

47.8

31.435.034.2

57.4

63.1

41.638.1

A B C D E F G H


%


A. I can obtain a shorter, more relevant or more memorable domain (e.g., joes.bike vs joesbikeshop.com)

B. I can link the meaning of my name with the meaning of the new extension. (e.g., schwinn.bike vs. schwinn.com)

C. My preferred domain name in .com was already taken. The new domain extensions expand my options.

D. The new extensions better indicate the purpose of an organization or website (e.g., .music)

E. It’s new and novel and that will help me to get attention (e.g., .ninja)

F. To provide a wide variety and availability of categories (brand names, industry types, communities, etc.

G. Other reason

H. There are no good reasons for establishing new domain name extensions

Best Reasons for Increasing the Number of Domain Name Extensions(%; Multiple Responses)

Q29. Which of the following do you believe are the best reason(s) for increasing the number of domain name extensions?

67

Yes19%

No54%

Unsure27%

Have Seen New Domain Name Extensions in Use (%)


Q30. Have you seen any of the new domain name extensions in use?

68

Australia

Brazil

China

Germany

India

Mexico

Russia

Turkey

UK

US

6.640625

22.7091633466136

36.8525896414343

12.109375

16.8958742632613

70.1171875

39.8406374501992

38.4462151394422

62.6953125

58.3497053045187

23.2421875

37.4501992031873

24.7011952191235

25.1953125

24.75442043222

Have Seen New Domain Name Extensions in Use (%)

Yes No Unsure


Q30. Have you seen any of the new domain name extensions in use?

69

Visited a website with a new domain name extension

Noticed a new domain name extension in a search result

Noticed new domain names when visiting the website or app of a domain name registrar (e.g., GoDaddy, 1and1, etc.\123-Reg, 1and1, GoDaddy, etc.\MelbouneIT, and Crazy Domains, etc.\BigRock)

Don’t know/don’t remember

55

49

48

28

24

1

2

Where Have Seen A New Domain Name Extension in Use (%)

(Base=Have Seen Names in Use; Multiple Responses)


Q31. Where have you seen a new domain name extension in use?

70

10

20

30

40

50

60

70

17.6

31.6 30.3

12.8

20.6

29.8

36.2

17.7 18.6

47.1

54.4 53.5

35.538.4

47.149.1

53.551.6

38.4

58.8

53.5

61.162.9

38.4

A B C D E F G


%


A. Visited a website with a new domain name extension

B. Saw an advertisement with a new domain name extension

C. Noticed a new domain name extension in a search result

D. Received an email from someone using a new domain name extension

E. Noticed new domain names when visiting the website or app of a domain name registrar (e.g., GoDaddy, 1and1, etc.)

F. Other

G. Don’t know/don’t remember

Where Have Seen a New Domain Name Extension in Use (%)(Base=Have Seen Names in Use; Multiple Responses)

Q31. Where have you seen a new domain name extension in use?

71

%

Age

18-24 10 7 14 10 14 6

25-34 22 17 30 23 23 19

35-44 19 11 21 21 21 22

45-54 19 13 20 24 21 18

55-64 16 19 12 13 18 17

65-69 9 19 2 7 3 11

70+ 5 13 0 2 1 7

Gender

Male 55 64 49 65 54 41

Female 45 36 51 35 46 59

DemographicsBy Country

Q3. What is your age?Q4. Are you…?

Australia Brazil China IndiaGermany Mexico Russia Turkey UK USGlobal

72

%

# Hours/Day Use Internet (not including email)

1 to less than 2 17 27 9 14 15 23

2 to less than 3 27 34 16 23 27 34

3 to less than 5 24 22 28 24 24 23

5 or more hours/day 32 17 47 40 34 20

Purpose Internet is Used the Most

Business/Work 33 16 52 55 13 27

School 4 3 4 8 4 3

Personal 63 81 44 37 82 70

Usage MetricsBy Country

Q5. On average, how many hours per day do you use the Internet (not including checking/sending email)?Q6. For what purposes do you use the Internet the most?


73

%

Domain Name Ownership

Never registered 71 76 65 65 69 80

Registered one 21 18 24 27 23 12

Registered multiple 8 6 11 8 7 9


Q8. Which of the following activities do you regularly conduct online?


74

%

Online Activities (Multiple Responses; % “I Do This”)

Search web for info 99 99 100 98 99 99Make reservations for restaurants or other entertainment

66 54 81 70 66 62

Purchase goods from well-known websites

91 78 99 90 95 93

Purchase goods from a variety of websites, including some that are new to me

79 72 86 72 84 79

Online banking and bill paying 89 86 98 88 83 92

Research competitive offers/pricing for large ticket items like a car

75 76 70 66 78 82

Social activities such as communicating with others, gaming and entertainment

87 77 97 91 88 80




75

Global Australia Brazil China Germany India Mexico Russia Turkey UK US50

55

60

65

70

75

80

85

90

95

100

Online Activities

Search web for infoMake reservations for restaurants or other entertainmentPurchase goods from well-known websitesPurchase goods from a variety of websites, including some that are new to meOnline banking and bill payingResearch competitive offers/pricing for large ticket items like a carSocial activities such as communicating with others, gaming and entertainment



%

domain name association internet user study 10/12/2014 - preliminary results - 5 countries (us, uk,...

Documents

following domain names

survey tlds

hoursday tlds

purpose use internet

countries us

preliminary results

survey type

digit country