dolphin rfid pvt. ltd. gym management july, 2013
TRANSCRIPT
DOLPHIN RFID PVT. LTD.Gym Management
July, 2013
Commodore S K Sawhney: President & CEO. Post graduate Electronic Engineer and super specialist in the field of Electro Magnetics. He is a certified RFID engineer and an inventor with a major patent in his name and has built and exited Dolphin Electromagnetic Technology. He is a senior member of IEEE, USA, and a Fellow of the Institute of Engineers, India
Nipun Malhotra: Head of Operations. MBA from the Indian School of Business. He has spent 18 years in the oil Industry, first as a deep-sea diver and then as a general 7 in the Exploration & Production division of Reliance Industries. As part of the Dolphin RFID team he is responsible for setting up the Process and Systems for the organization, Corporate Planning and Business Development
Sachin Joshi: Head of Development. Highly trained & experienced in Solutions Research & Development with Software-Hardware Product Development, Technical Solution Professional with strong Logical Designing, Techno-Commercial skills in Security Technologies Sector (IT) with 10+ Years of Professional Work Experience
Nirbhaya Singh: Technical Head. Electrical Engineer. He has spent 15 years in the Indian Navy and thereafter 13 years in the Corporate Sector. He was involved in the execution of Projects related to Security and Surveillance Systems which includes planning, testing, commissioning of Projects
Dolphin Team
Dolphin RFID Profile
20 years of experience in Radio Frequency Identification (RFID) Provides customized, innovative end to end RFID solutions requiring special RFID
hardware and software Developed and successfully deployed specialized RFID Middleware RFID hardware deployments led by RF Professionals Excellent after sales service, training and support Partnership with world leaders in RFID tagging and hardware Extremely cost effective solutions to address business challenges High quality client relationships
Advantages of RFID
No need for physical contact between data carrier and the communication device
Non-line-of-sight communication makes it possible to read and write Tags through the human body, clothing and non-metallic materials
Simultaneous & multiple tag reads in short time intervals
Tags can be used repeatedly and are available in a range of types, sizes and materials
Works in harsh environments (compared to bar code, optical scan technologies) withstands extreme temperatures, perspiration etc.
Low maintenance costs and error rate
RFID Hardware Partnerships
We use a range of hardware suited to the specific client requirement like handheld readers with search capability, NFC Reader/smartphone with maintenance module, Astra Reader & CSL Reader with integration feature, Xtenna and USB readers for administration
We work with among the best RFID Hardware OEMs in the world
USP: Middleware
Proprietary middleware to translate data to ERP system
Problem Statement
The Gym’s have multiple locations, catering to thousands of members The gym experiences risk becoming commoditized
Limited scope for differentiation and to challenge the norm Member retention
Difficult to optimize the gym facility or customer service as actionable data is not available about how members use the gym and what they enjoy
Data insufficiency prevents highly targeted marketing and messaging Challenging to build relevant connections between members with
shared interests to drive loyalty and stickiness Cost inefficiency (loss prevention, access control) increases the cost of
provision, making it difficult to maintain a “value for money” positioning
High Level Proposal
Potential to differentiate offering and engage members within the gym with a personalized experience to drive retention
Real time feedback on what works and what members want (equipment, music, classes) to optimize service and offering
Availability of usage data for highly targeted email marketing to members
Cashless purchase for classes, accessories and energy drinks Opportunity for members to connect with each other and Brands
over social media and share music, photographs and work out data Loss prevention (usage fraud, towel theft)
Solution
Durable silicon wristband with an embedded RFID tag to be issued to members (cost of ~ 1GBP)
Strategically placed RFID readers Monitor members and their movements (access and equipment usage) Enable lockers Register member Likes and interactions Establish purchase points for classes, sports items Assets can be tagged to prevent loss
Simulation
RFID Wristbands for Multiple Usage in the GYMAccess in GYM
POS in GYM Connecting to Social Media
Accessing Lockers
Collecting Towels
Differentiation
Member preference settings can be communicated to machines
Work out plan can be managed centrally and compliance can be monitored
Successes can be celebrated
Data
Gym and class usage patterns can be analyzed Marketing communication can be triggered accordingly Member weight and workout performance can be captured
and monitored or communicated
Social Media
Share achievements and Likes Build a community of members at a single location and
beyond Increase engagement and provide feedback on events,
classes and appeal of specialist products and services
Access Control & Loss Prevention
Enhanced access control for different (time bound) membership categories Different colored wristbands relate to membership
categories (on/off peak) Security for supplies (towels etc.) including a laundry
module Convenient cash substitute
Next Steps
Meeting & Discussion on broad features and functions of RFID solution
Arrange a trial with a group of asset at a single location over an agreed period
Review on client feedback and implementation
