BRAND HIERARCHY

BRAND NAME & IDENTITY

BRAND ESSENCE

•  Irreverent •  Funny •  Practical  

POSITIONING

Convenience Affordability

PROMOTIONS

Youtube Video

Member Referrals

TV (Coming Soon)

BRAND TOUCHPOINTS

Website Social Media

BRAND EXPERIENCE

Ordering  

Receiving  

BRAND ASSESSMENT

Architecture  Identity  Essence  

Positioning  

Experience  

Touchpoints  

Small product line, positioned well for future growth

Meaningful and compelling, but not ownable

Excellent personality and strong brand essence

Well done, except it doesn’t show as much as a lifestyle brand as the founder says he wants it to become  

Seamless customer experience from ordering to receiving

The brand could have more exposure. It should grow its touchpoints in its new phase of growth.

 

THANK YOU NO REALLY. THANK YOU.