dolce & gabbana content marketing platform
Post on 19-Oct-2014
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DESCRIPTION
Empowering Audiences To Have The Best Online ExperienceTRANSCRIPT
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Case Study – Dolce & Gabbana
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Introduction
CMS vendor (Hippo CMS)
Focus on Context Aware Content Marketing
Enabling Brands To Empower Their Audiences
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TITLE
• Swide Magazine: Content Marketing Platform; • Creating Value By Becoming A Publisher; • Right Content Strategy: Freedom of Creativity & Design
Result: More Engagement With Their Audience
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The Inside View
• Dolce & Gabbana: - Very Strong Identity - Elegance, style and luxury���- Exceptional Tailoring - Billion Dollar company
• Something Completely Different: Swide “The Entire Universe of The D&G Brand”
Personal
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Blending Content • Content Mix: Magazine Articles, Newsletter, Videos, Social Media, Apps
• One Reason Only: Engage The Audience with the D&G Brand
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Freedom of Creation Biggest Challenge D&G faced: - No Compromise to the Brand, Flexibility and Need for Style - Creating, Ex-changing Content, Adding New Channels - Deliver a Hyper-Personalized D&G Experience
No Boundaries
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Content Marketing & Strategy • Separation of Content & Content Management
• Using Content to Design Content: Tags & Meta-data
• Multi-channel is not Enough: Context Awareness
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Context Aware Marketing The Future for D&G • Enhance Context Aware Content: Dynamically render content, based on device, time-of-day, geo-information, language, social graphs etc.
Results: ���- A deeper engagement with the brand - Double-digit Conversion Online Sales
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More about Hippo: www.onehippo.com
www.onehippo.org
Thank You Stefan Schinkel
@stefanschinkel
linkedin.com/in/stefanschinkel
617 500 6160 x 69