Doing PR in digital media

Changing journalism

Changing journalism

Reputation and trust

Digital media moves fast…

http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay

‘Half lives’:Tweet: 2.8 hoursFacebook post: 3.2 hoursEmail link: 3.4 hours

…and needs new forms of content

http://www.buzzfeed.com/greggdd69/14-cardboard-boxes-that-look-like-david-cameron-5v0w

Find your credible ‘ambassadors’

http://twitter.com/wallsallwildlife