doing more with queries & rules - doing more with social
TRANSCRIPT
Doing More with Queries and RulesBest Practices for Advanced Social Intelligence
SARAH BARBER/ SR. PROJECT MANAGER, PROFESSIONAL SERVICES
Goals
• Push beyond basic listening• Lay foundation for comprehensive
Social Intelligence• Review best practices• Utilise advanced functionalities within
Brandwatch Analytics• Reveal exciting opportunities for
insight
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Where Do I Start?
Steps to Success/ Social Listening Implementation
• Question or Goal(s)• Possible Outcomes• Necessary Info
• Define Relevant Segments
• Create Tags & Categories
• Construct Custom Rules
• Utilise Pre-built FiltersBRANDWATCH.COM
• Specify Relevant Data• Exclude Irrelevant Data• Advanced Operators
for Max. Flexibility
• Chart by Custom Segment
• Powerful Dashboard Filters
• Separate Data or Show Insightful Comparisons
Plan Gather Segment Explore
Forget “how”; think about what you need to know.
Case Study: jetBlueUse Cases: • Brand Health Monitoring & Reporting• Product Feedback• Marketing Measurement & Strategy • Crisis Management • Future(?): Increase investment in
Social Customer Service• Topical Research: In-Flight Wifi
Queries
Life is better when you simplify.
Go Ahead….
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QUERYTake It All.
But HOW?
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When your brand query is comprehensive…
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“I know I’ve got a ton of data…”
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“…Now what?”
Rules
Quick Review / Categories, Tags & Rules
• Categories: a structured way to segment and group data by related attributes
• Tags: light-weight and free-form segmentation for a single attribute
• Rules: automatically perform actions on mentions in your dataset
Limitless Flexibility / Segmentation to Consider
• Tip: Utilise pre-built filters to make rules more specific
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• Operational Attributes• Retweets, Owned/Earned, On/off
Channel, Media Type• Products or Services• Marketing
• Hashtags, Slogans, Campaigns, Spokespeople
• Crisis Issues• Consumer
• Behavior, Mindset, Experience
Questions?
Email [email protected] +44 (0)1273 234 290Mobile +44 (0)7487 888 126
Contact Sarah BarberSenior Project Manager, Professional Services
BRANDWATCH.COM
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