Doing  More  With  Less:      Maximizing  Your  Recrui8ng  Efforts  

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Matt Charney Managing Editor RecruitingBlogs.com @mattcharney @RecruitingBlogs

Moderated by:

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Tips  for  using  your  Control  Panel    Ø Grab  Tab  Ø Audio  Mode  Ø How  to  ask  a  Ques6on  

This  program  is  being  recorded.  You  can  download  the  recording  at    h@p://www.recrui6ngwebinars.com/    

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Sponsored by:

Learn  more  here!  

Today’s Presenters

Glenn Gutmacher, N. America Sourcing Group Mgr., Avanade Inc. Founder, Recruiting-Online.com @glenngutmacher

Raleen Gagnon, Raleen Director Market Intelligence and Strategy, ManpowerGroup Solutions/TAPFIN @cic_raleen

Agenda  

•  Ways  to  save  6me  and/or  scale  be@er  •  Ways  to  save  money    

– Free  tools  &  scaling  with  be@er  use  of  paid  tools  •  Ways  to  make  money  

– Sourcing  +  compe66ve  intelligence,  lead  genera6on  

•  Leveraging  metrics  (real-­‐world,  not  theore6cal)  

“Time  is  Money”  

What  to  Delegate  vs.  Core  •  Evaluate  what’s  a  high-­‐

value/high-­‐touch  ac6vity  vs.  low  (par6cularly  if  low  ones  =  large  volume  +  6me  requirement)  

Examples  of  delegate-­‐able  ac6vi6es:    •  Job  pos6ng  •  Inbox  monitoring  

(various  sourcing  channels)  

•  ATS  data  entry  •  Basic  online  

sourcing  

•  Outsource  or  offshore  the  low  ones  •  Inbox  volume  reduc6on:  Use  short  online  

assessments  to  knock  out  candidates  who  are  absolutely  no-­‐fit  (e.g.,  reloca6on,  work  visa)  

•  Recruiters  must  phone  screen  the  rest  (high  value  ac6vity)  –  reduced  response  rate  if  you  use  e-­‐communica6ons  only  

Online  Sourcing  Research  •  Watch  out  for  “shiny  objects”  -­‐  cool  

tools  that  don’t  add  much  ongoing  value  •  Consult  respected  industry  peers  

(including  recruiter  discussion  lists  and  blogs)  for  recommenda6ons  

•  Tap  online-­‐savvy,  curious  staff  to  evaluate  promising  things  for  relevance  to  your  org  

•  Ongoing  collabora6on:    can  evolve  into  a  periodic  team  mee6ng/  webinar  with  sharing  of  tools  and  other  best  prac6ces  

Some  categories  with  high  impact:    •  Mul6-­‐resume  db  

spiders  •  Mul6-­‐social  network  

profile  aggregators  •  Mul6-­‐network  social  

media  outreach  tools  

•  Web  scrapers  •  Contact  info-­‐finding  

tools  

Back  to  Basics  –  Sourcing  Made  Easy  

When  LinkedIn  lets  you  down…  

•  h@ps://email-­‐format.com/    

•  Search  for  area  and  prefix  codes  

•  Search  for  email  domains  and  6tles  

Simple  Sourcing:    •  Build  a  Phone  Tree  

•  Change  the  way  you  use  Social  Media  

•  Conferences  

•  Speaker  notes  

•  A@endee  lists  

Big  Data  Aggregators  •  What  alterna6ve  job  6tles  should  you  search  

on?    Use  Indeed.com  or  SimplyHired.com  •  2  pioneers  are  s6ll  worthwhile,  though  (as  with  

all  tools)  current  employer  and  contact  info  may  be  outdated:  ZoomInfo.com  (its  full  people  search  Community  Edi6on  is  free)  and  Data.com  Connect  (formerly  Jigsaw)  provides  work  email  and  phone  (free  if  you  use  points  system)  

•  Newer  “predic6ve”  players:  Bullhorn,  Entelo  •  Deep  &  wide  data:    Dice  OpenWeb,  Gild,  

HiringSolved,  SwoopTalent,  TalentBin,  WANTED  Analy6cs  

•  Most  are  expensive,  so  scale  by  giving  one  license  to  part-­‐6me  dedicated  user  who  supports  mul6ple  recruiters  

Free  BigData  tools  (mostly  for  contact  info,  limited  value):  •  Broadlook  Capture  

(Chrome  extension)  •  SellHack  (Chrome  

Firefox,  Safari)  •  Vibe  (Chrome)  •  Search  by  name  +  

loca6on:  Pipl.com,  Radaris.com,  Zabasearch.com  

•  WhoWorksAt  (use  when  on  target  company’s  website)  

A  New  Perspec6ve  on  Your  Network    

Common Use: Gossip, Chat, Games, Photos Sharing, Jokes, and Venting Better Use: Employees Talking Too Much, Employers Testing Marketing Concepts

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&  Common Use: Self Promotion, Entertainment, Marketing Better Use: Client Presentations, Training Material, Marketing Strategy

Common Use: Self Promotion, Job Search, Sales, Recruitment Better Use: Org Charts, Headcount, Budgets, Schedules

Value  Add:  The  Web  Works  for  You  •  Lead  Genera6on  –  Brief  thought  leadership,  6ps  and  

best  prac6ces…  make  them  available  for  download    

•  Technical  user  groups  (e.g.,  Google  for  RedHat,  search  by  company  name  and  area  code,  find  conversa6ons  with  relevant  people  by  loca6on)  

•  MeetUp.com  (can  easily  web-­‐scrape  group  member  lists)  

•  How  to  best  find  people  varies  by  site  (e.g.,  Google  x-­‐ray  for  StackOverflow  profiles  but  use  Github.com’s  na6ve  search)  

Some  online  techniques:  •  Use  conference  

hashtags  to  search  archive  of  older  posts  

•  Honeypot  whitepapers  with  short  registra6on  form  placed  strategically  =  lead  generators  

•  Off-­‐the-­‐Grid  Candidates  –  they  might  not  be  on  LinkedIn,  but  they  are  out  there  

•  Gain  larger  share  of  client  business  by  giving  value  beyond  candidates  

Value  Add  -­‐  Compe66ve  Intelligence  Using CI to differentiate yourself with clients…  

Key  Metrics  

•  a/k/a  KPIs  =  Key  Performance  Indicators  

•  Sourcing:    Leads  to  Submit  ra6o,  Submit  to  Accept  ra6o,  Hires  by  Sourcing  Channel  

•  Recrui6ng:    Submit  to  Offer,  Interview  to  Offer,  Offer  Accept  Rate  

•  Problema6c  metrics:    Time  to  Fill  •  Performance  within  MSP  programs  •  Other  interes6ng  metrics  (plus  ones  

for  reten6on,  branding,  etc.)  here  and  here  

Good  granular  metric  for  front-­‐end  sourcers  is  quality  of  search  string:    •  In  each  row  of  your  

Excel-­‐based  search  strings  library,  add  3  columns  (#  of  results  found,  #  worth  pursuing,  quo6ent  of  previous  2  columns)  

•  Sort  spreadsheet  by  quo6ent  column  

•  “Golden”  strings  bubble  up  to  top  of  list  

Ques6ons?  If  we  can’t  answer  it  today,  please  feel  free  to  reach  out  to  us  later  (and  feel  free  to  connect/follow  us  on  social  networks,  read  our  latest  6ps,  etc.):  

Raleen  Gagnon  Email:  raleen.gagnon@tapfin.com  LinkedIn:  www.linkedin.com/pub/raleen-­‐gagnon-­‐lion/1/74a/459  Twi@er:  @cic_raleen  

Glenn  Gutmacher  Email:  glenn@recrui6ng-­‐online.com  LinkedIn:  www.linkedin.com/in/gutmach  Twi@er:  @glenngutmacher  

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