doing lead generation with wordpress, the big lebowski way
DESCRIPTION
Wordpress is like The Dude, where things happen to it and no initiative is taken. Wordpress needs friends like Walter, or lead generation, to get to the bottom of issues. Or you can say, Wordpress is the rug that ties the room together. ;-)TRANSCRIPT
Lead Generation and Wordpress:
The Big Lebowski Way
A Tale of Two Lebowskis
LEADS
Who wants them?
How's My Driving? Ping me @HubertGAM & #WCDetroit.
A Tale of Two Lebowskis
Jeff Lebowski, the war veteran
• Handicapped
• Vain
• Greedy
• Potentially Republican
Jeff Lebowski, The Dude
• Laid back
• Loves bowling
• Aware of the ins, the outs
and the what-have-yous
• Possibly Communist
• Very Wordpress-like
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Hi, I am Hubert - jack of many
trades; master at organizing and
coordinating them.
Been working with Wordpress since
before custom menus.
How's My Driving? Ping me
@HubertGAM& #WCDetroit.
What is Lead Generation?
Leads = People
People = ???
Emails = The Ringer
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
What Makes a Great Lead Gen
System?
• Trustworthy
• Easy to pass through
• Thorough in delivery
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Doing Lead Gen with Wordpress
• Forms
• Email Marketing Service
• Customer Relationship Manager (maybe)
• Marketing Automation System (only for Maudes, aka the real BO$$es)
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Forms
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Email Marketing Services
How's My Driving? Ping me @HubertGAM & #WCDetroit.
CRMs
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Marketing Automation Systems
$$$$ Like, really. $$$$
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Beyond The Dude
• Good content
• At least one solid offer
• An easy to understand call-to-action
• You(r business) open and ready to engage
at the other end
How's My Driving? Ping me @HubertGAM & #WCDetroit.
CLICK.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Thank You!
You can find me on your Internets.
Twitter: @HubertGAM
Facebook: /HubertGAM
Tumblr: HubertSawyers.com
SoundCloud: /HubertGAM