doing it was fun they thought. and they did it. - disney
TRANSCRIPT
PowerPoint Presentation
Doing the Impossible was fun they thought. And they did it.
1923
1955
19831986
WALT DISNEYROY DISNEY1923THE DISNEY BROTHERS
TROLLEY TROUBLES
DOB: November 18th, 1928 MICKEY IS 88 YEARS OLD!
ANIMATED CLASSICSLIVE ACTION FILMS
TELEVISION SERIES
DISNEYS FIRST EVER THEME PARK: CALIFORNIA, JULY 17TH, 1955
Stumbled.. AND WAS BACK ON ITS FEET!
An ad had been aired saying
Now Disney Channel is not just for kids, its for the entire family. Disney Channel Saturday and Sunday only for family.
COMPETITOR
DIVERSIFICATION STRATEGY
DIVERSIFICATION STRATEGY
DIVERSIFICATION STRATEGY
DIVERSIFICATION STRATEGYBenefitsWider customer reachFaster growthIncreased sales
RisksDiluted brand equity
THEN
NOW
CHALLENGES93 YO LEGACY
Tween Targeted show to Significant Franchise
~13 billions hours a year with Disney brand~10 billion hours watching Disney Channel~800 million hours in Disneys parks and resorts~102 billion hours watching Disneys movies
All the while IMMERSED#71 GLOBAL 2000, AS OF MAY16
What does Disney do best to connect with its core customers?Appropriate use of technologyEffective advertisements
3. Identifying the need and acting accordingly
4. Retaining the customers by targeting even the older generations.
SUMMARY
DISCLAIMERCreated by Meghana M., BVC Hyderabad, during Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.