Doing Business in Brazil

Map of BrazilArea: 8,514,876,599 sq Km

land: 8,459,417 sq km

water: 55,460 sq km

Eastern South America, bordering the Atlantic Ocean

Capital: Brasília

26 states and 5,561 cities

Note: largest country in South America; shares common boundaries with every South American country except Chile and Ecuador

Brazil is known worldwide as the country of Carnival and Football (Soccer). Yes, it is. But it is a lot of more than that. Soccer and Carnival are great business for the country and its people. Brazil has a lot of beautiful beaches, big cities, hold one of the 7 wonders of the world - The Statue of Christ the Redeemer, in Rio de Janeiro - and São Paulo is the capital of business.

São Paulo is the largest city in Brazil and the world's 7th largest metropolitan area. It is also the richest city in Brazil. The city has many renowned landmarks, such as the Museu Paulista do Ipiranga, the gothic Metropolitan Sé Cathedral, the São Paulo Museum of Art (MASP), the Monument to the flag, Niemeyer's Ibirapuera complex Bienal, planetarium, and museums; and more recently the Espraiada bridge in the South Side. Paulista Avenue, in Midtown is the most important financial center in the country and South America.

The Carnival of Brazil, properly spelled "Carnaval" in Portuguese, is an annual festival in Brazil held forty days before Easter. Rhythm, participation, and costumes vary from one region of Brazil to another. In the southeastern cities of Rio de Janeiro and São Paulo, organized parades led by samba schools are influenced in aesthetics by Venice Carnival. Those official parades are specific to be watched by the public, although minor parades (called blocos) allowing participation can be found in other cities.

The northeastern cities of Salvador, Porto Seguro and Recife have organized groups parading through streets, and public interacts directly with them. This carnival is heavily influenced by African-Brazilian culture. Crowds follow the trio elétricos floats through the city streets. Also in northeast, Olinda carnival features unique characteristics, part influenced by Venice Carnival mixed with cultural pieces of local folklore.

Carnival is the most famous holiday in Brazil and has become an event of huge proportions. The country stops completely for almost a week and festivities are intense, day and night, mainly in coastal cities. The local tourism receives 70% of annual visitors during this time.

Brazil team are the most successful national football team in the history of the World Cup, with five championships (1958, 1962, 1970, 1994, 2002). A common quip about football is: "The English invented it, the Brazilians perfected it.“. It is the only team to have played in every World Cup. Our football player have made a lot of money in Europe, and always there is a lot of team fighting for them.

Brazil has Pele who becomes a football legend, he is known for his accomplishments and contributions to the game of football in addition to being officially declared football ambassador of the world by FIFA and a national treasure by the Brazilian government. He is known as “The King of Football”.

The national beverage is coffee and it has been one of the main beverages among Brazilians since the beginning of the 19th century. Brazil is the world leader in production of green coffee, followed by Vietnam and Colombia.

2007 – Top green coffee producers:

Brazil – 2,249,010 T

Vietnam – 961,200 T

Colombia – 697,377 T

World – 7,742,675 T

Cachaça is Brazil's native liquor, and it is also known as aguardente, pinga, among others. Cachaça is distilled from sugar cane and is the main ingredient in the national cocktail, Caipirinha. Brazil consumes 1.5 billion liters per year, and 15 million of liters are consumed outside per year.

Brazil – General Profile

• Population: 198,739,269 – Fifth Largest Population in the world;

• Population growth rate: 1.999% (2009 est.);

• Climate: moderate Tropical - humid and hot. There is a small variation in temperature, and it is comfortable in most parts of the country;

• Language: Portuguese (official);

Brazil – General Profile

• Ethnic groups: white 53.7%, mulatto (mixed white and black) 38.5%, black 6.2%, other (includes Japanese, Arab, Amerindian) 0.9%, unspecified 0.7% (2000 census);

• Government type: Federal Republic;

• Legal System: based on Roman codes;

Brazil – News Overview

“Brazil takes off!” The Economist - November,2009

“Brazil's economy leaves recession - Brazil has come out of recession after its economy grew (…)”

BBC News - Sept, 2009

“Investors in Developing Markets See Optimism in Brazil”The New York Times – June, 2009

Brazilian Economy– Growing from 2003 to 2009

“Brazil is South America's most influential country, an economic giant and one of the world's biggest democracies.”BBC News – Country Profile

- Since 2003, Brazil has steadily improved macroeconomic stability - building up foreign reserves, reducing its debt profile, adhering to an inflation target, and committing to fiscal responsibility;

- In 2008, Brazil became a net external creditor;

Brazilian Economy– Growing from 2003 to 2009

- Brazil's external debt totaled less than its foreign reserve holdings, and two ratings agencies awarded investment grade status to its debt. After record growth in 2007 and 2008, the onset of the global financial crisis hit Brazil in September, 2008;

- Brazil was one of the first emerging markets to begin a recovery. Consumer and investor confidence revived and GDP growth returned to positive in the second quarter, 2009;

- The Brazilian Central Bank expects growth of 5% for 2010.

Brazilian Economy – General Indicators

Brazil - Economic and Financial Indicators

  2003 2004 2005 2006 2007 2008

GDP (real ann. %-chg) 1,1 5,7 3,2 4 6,1 5,1

Consumption (real ann. %-chg) -0,3 3,9 3,9 4,5 5,8 5,7

Investment (real ann. %-chg) -4,6 9,1 3,6 9,8 13,9 13,4

Agriculture (real ann. %-chg) 5,8 2,3 0,3 4,5 5,2 5,7

Industry (real ann. %-chg) 1,3 7,9 2,1 2,3 5,2 4,4

Services (real ann. %-chg) 0,8 5,0 3,7 4,2 6,1 4,8

Manufacturing (real ann. %-chg) 0,1 8,3 3,1 2,8 6,0 3,1

Retail Sales (real ann. %-chg) -3,7 9,2 4,8 6,2 9,7 9,1

Unemployment (%) 10,9 9,6 8,3 8,4 7,4 6,8

Fiscal Balance (% of GDP) -4,6 -2,4 -3,0 -2,9 -2,2 -1,5

Source: Banco Central do Brasil, Ministry of Treasure of Brazil,Institute of Geography and Statistics (IBGE).

Employment Market in Brazil - From 2003 to 2009

- The Brazilian workers have now more years of schooling than seven years ago:Percent of the workforce with high school or above education (11 years of education) in 2003: 46.7Percent of the workforce with high school or above education (11 years of education) in 2009: 57.5

- Brazil's unemployment rate falls 28.75% in 7 years:Salary indicators went up 14.3 percent in seven years, reaching 1,350 reais (729 U.S. dollars)

- Brazil´s Labor Force - 95.21 million - Sixth Largest Labor Force in the World;

- According to Brazil´s Ministry of Labor and Employment, on January 2010, Brazil added 181.419 new formal jobs;

Sources:

Institute of Geography and Statistics (IBGE)

MTE – Ministry of Labor and Employment

Brazilian Economy – General Indicators

Business in Brazil – Positive Points

• It is the largest country in South America;

• It is the fifth largest country by geographical area, and the fifth most populous country in the world;

• It is a democratic country, and all members of the executive and legislative branches are directly elected;

• The climate of Brazil is tropical, and there is not natural disaster;

Business in Brazil – Positive Points

• The Real is a current and stable currency;

• It is a multicultural country;

• Accounts for three fifths of industrial production in the South American economy and is a part of MERCOSUL - the Regional Trade Agreement of Latin America;

• The exchange rate system does not generate pressure on the industry or inflation.

Why choose Brazil for Business?

• World's eighth largest economy by nominal GDP and the ninth largest by purchasing power parity;

• Productive growth has created new labor and market opportunities and consolidated new investments;

• Industrial Production in Brazil rose by 18,9% in December, 2009 - even after the oscillations during the crisis.

OBSTACLES - Constantly Changing Legislation and Legal and Bureaucratic Complications;

Visa Categories

Entry clearance requirements are dependent on the Citizenship of the applicant and purpose of visit. Citizens of most countries do need a visa to visit Brazil for business or work purposes unless provided by treaty or other reciprocity agreement.

There are seven temporary visa categories. The most frequently used options are:

• Temporary item 2 visa: business visitor;

• Temporary item 5 visa: local employment contract work visa, technical visa (90 days/ 01 year);

• Permanent visa: entrepreneur, manager, director, executive work visa

Work Permits - Visa Statistics

VISA TYPES 2009

Permanent 2454

Temporary 40460

TOTAL 42914

TEMPORARY VISAS 200990 Days 12423One Year 120282 Years - With Labor Contract 25782 Years - Without Labor Contract 13431TOTAL 40460

ANALYSIS OF PERMANENT VISAS200

9Investor – Individual 921Administrators, directors, managers and executives with power management 933Others 600

TOTAL245

4

Source:MTE – Ministry of Labor and Employment

Work Permits - Visa Statistics

57994825

38742422

1981181518041613141313561133

EUAPHILIPPINES

UNITED KINGDOMCHINAINDIA

GERMANYJAPAN

FRANCEITALY

INDONESIASPAIN

Countries that have sent more foreigners to Brazil in 2009

PERMANENT VISA FOR INVESTORS (INDIVIDUALS)

Legal basis: Normative Resolution nº. 84, of February 10, 2009.

The granting of authorization for obtainment purposes of permanent visa by foreign investor – Individual

Requirements:

• Minimum personal amount of R$150.000,00 (One Hundred and Fifty Thousand Reais) at a new Brazilian company or at an already existing company.

• Social Interest - Employment and income in Brazil, the increase in productivity, the assimilation of technology and the raising of resources for specific sectors.

• This type of visa is granted for three years - At the end of this period, the foreigner will have to renewal his status as a resident through the substitution of the Foreign Resident’s Identity Card (CIE) at the Federal Police Department.

PERMANENT VISA FOR INVESTORS (INDIVIDUALS)

Investment by Country of OriginCountry 2008 20091. Italy USD 22.757.548,51 USD 22.057.414,892. Portugal USD 9.643.336,18 USD 11.598.023,183. Spain USD 13.477.569,93 USD 8.063.199,034. Germany USD 2.919.894,15 USD 6.930.940,295. China USD 8.377.329,98 USD 5.393.783,076. France USD 6.542.679,64 USD 4.710.841,647. USA USD 10.972.195,17 USD 4.525.887,548. Switzerland USD 1.415.005,97 USD 3.099.046,579. United Kingdom USD 2.820.649,59 USD 1.931.364,3310. Holland USD 2.439.406,83 USD 1.766.360,50(...) (...) (...)Total Amount USD 98.391.958,77 USD 83.290.005,31

Source:MTE – Ministry of Labor and Employment

We hope to see you in Brazil

Muito obrigada !

Daniela Limadaniela.lima@emdoc.comPhone: +55 11 3405 7807