doesocialgaviral vakdagdm-091008111943-phpapp02
Post on 21-Oct-2014
328 views
DESCRIPTION
TRANSCRIPT
![Page 1: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/1.jpg)
Doe social, ga viral
Nationale Vakdag Multichannel DM Sytse Kooistra, 08-10-2009
![Page 2: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/2.jpg)
Wie ben ik?
![Page 3: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/3.jpg)
Sytseintern
etlezenjonglere
nUtrech
tcreatief
iPhonesocial media
Apple
Twitter muziekvrienden
22 jaar
![Page 4: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/4.jpg)
![Page 5: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/5.jpg)
Hoe ontwikkel ik een succesvolle social campagne?
Hier gaat het over
![Page 6: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/6.jpg)
“Social media is not only participating in conversations. It’s as much about
giving participants something to converse about.”- Helge Tennø
![Page 7: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/7.jpg)
Delen & verspreiden MOETEN onderdeel zijn van je merkstrategie.
Conclusie
![Page 8: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/8.jpg)
Dankzij de ontwikkelingen van internet wordt het delen en verspreiden steeds
makkelijker
![Page 9: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/9.jpg)
Voornamelijk 1 ontwikkeling maakt dit makkelijker en belangrijker dan ooit te
voren
![Page 10: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/10.jpg)
Social media
![Page 11: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/11.jpg)
![Page 12: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/12.jpg)
![Page 13: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/13.jpg)
Het gedrag is niet nieuw
de impact en het bereik wel
![Page 14: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/14.jpg)
Social media versterkt offline sociaal gedrag
![Page 15: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/15.jpg)
![Page 16: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/16.jpg)
Let op: Social media maakt je product of dienst niet ineens
beter!
![Page 17: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/17.jpg)
Delen & verspreiden MOETEN onderdeel zijn van je merkstrategie.
Dus
![Page 18: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/18.jpg)
Voorbeelden
![Page 19: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/19.jpg)
Nuon Solar Team
![Page 20: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/20.jpg)
![Page 21: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/21.jpg)
Stanislav
Stanislav
![Page 22: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/22.jpg)
![Page 23: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/23.jpg)
Eternal Moonwalk
![Page 24: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/24.jpg)
![Page 25: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/25.jpg)
ANWB Achterbank
![Page 26: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/26.jpg)
![Page 27: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/27.jpg)
Doodle Jump
![Page 28: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/28.jpg)
![Page 29: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/29.jpg)
Pickle Factory
![Page 30: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/30.jpg)
![Page 31: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/31.jpg)
What’s in it for me?
![Page 32: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/32.jpg)
“If I tell my Facebook friends about your brand, it’s not because I like your brand,
but rather because I like my friends.”– Mike Arauz
![Page 33: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/33.jpg)
5 Key Takeaways
![Page 34: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/34.jpg)
1. Social Media is niet nieuw, de impact en het bereik wel
![Page 35: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/35.jpg)
2. Maak het delen & verspreiden mogelijk en
makkelijk
![Page 36: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/36.jpg)
3. Maak gebruik van bestaande netwerken /
diensten
![Page 37: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/37.jpg)
4. What’s in it for them?
![Page 38: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/38.jpg)
5. Delen & verspreiden MOETEN onderdeel zijn van je
merkstrategie
![Page 39: Doesocialgaviral vakdagdm-091008111943-phpapp02](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54461ed9afaf9fef2a8b4793/html5/thumbnails/39.jpg)
Doe social, ga viral