does your real estate career
DESCRIPTION
Does Your Real Estate Career. Have a Foundation?. Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings. $18,000. $250,000-2M. >1%. $0………. …..$39,999. $40K+. $60K+. $100K+. No Predictable - PowerPoint PPT PresentationTRANSCRIPT
Does Your Real Estate Career
Have a Foundation?
Our Success is Measured by Yours
Empower Emerging AssociatesIdentify Opportunity Next Level Initiative
Increase Commission Earnings
$0……… …..$39,999 $40K+ $60K+ $100K+
$18,000
$250,000-2M
>1%
No Predictable Recurring Revenue Streams
Geographic Farm AreaDemographic Farm
16% said they have a Farm9% said more than 6 months
3% more than a year
Predictable Recurring Revenue StreamsGeographic “Subdivision Farm Areas”
Demographic “Social & Sphere of Influence” Farming
64% said more than one year!
Once we noticed the void…
We began to see “Farming”as the Cornerstone of…
Listing SkillsPresentation SkillsMarketing Skills
Market Share
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #4Create a sense of community and culture thatcenters around your expertise in your Geographic Farm
www.subdivisionname.com
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #5
Using annual events to drive interest, awarenessand commoraderie with your Geographic Farm Area
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #6
Conduct your Annual Inventory Survey and other telemarketing or doorknocking opportunities.
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #7
Electronic or Digital Farming techniques that used To be expensive or difficult for small businesses like you
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #8
Managing your distribution resources…How to get the most bang for the buck!!!
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #9
Continue the $pend a Dime make a Dollar philosphyGrow your farm and/or partner your farming activities
Your First Assignment
To review the most recent 24 months of
closings in your “potential”Farm Area
Inventory the Names of the LISTING AGENTs
and calculate if any one (1) Agent
is closing25%+
Next…
To review the most recent 24 months of
closings in your “potential”Farm Area
Calculate the TOTAL LISTING SIDE
COMMISSION closed per year!!!
So what is 10%
Finally …
Calculate 10% of the 10% to determine your
GROSS OPERATING BUDGET
We need to evaluate the VIABILITY of this
Geographic Farm Area from an ECONOMIC
Perspective
What’s the budget?
With these 3 Simple Rules
We can project the viability of your farmWe can protect the sustainability of your farm
We can Manage Your Expectations of…MonthlyQuarterly
Annual Results
Hawk’s Landing48412302**** Hawk’s Nest Elementary
1150
Plantation MiddleSouth Plantation High School
32
17 HALF YEAR
10,440,000
12,000,000
6,460,000
28,900,000
29
11,560,000 x .03 =
11,560,000
346,800
34,680
3,468
7%
28,900,000 / 2.5 =
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #1
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #2
Coral Square 4.8 9Mullins Park (sports) 3.0 6Magnolia Movie 1.1 3
St. Elizabith Ann Seton 2.6 51st Baptist 2.2 4
Beth Orr 3.2 7
Coral Springs Medical 4.0 7.5FLL Ft. Lauderdale Int. 18.7 34
11
6
8
41
68
141
185
200
291
Expired YTDSeasoned Expired
FSBO
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #3
Lis Pendens FORECLOSURE NOTICES
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #4
Expired Listing (YTD)
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #5
Expired Listing (Seasoned)
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #6
For Sale By Owner
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #7
Recent Purchases (past 36 months)
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #8
Renters (probable)
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #9
Absentee Owners
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #10
Established Residence
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #11
Empty Nester (probable)
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Haw
k’s
Land
ing
$34,680
11,560,000 x .03 =
11,560,000
346,800
34,680
3,468
7%
28,900,000 / 2.5 =
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Haw
k’s
Land
ing
Wyn
dham
Lak
es
Orio
le M
arga
te
$34,680 $21,400 $18,800
$74,880
Geographic Farm Area BluePrint…
Objective: Apply forethought withina predetermined budget to achive maximumexposure and credebility within our targetaudience.
Plan: To make contact 24x during the next 12 months while investing less than 10% ofour projected income.
11,560,000 x .03 =
11,560,000
346,800
34,680
3,468
7%
28,900,000 / 2.5 =
2 x Each Month
DoorhangerPostcard LetterNewsletterReportGiveaway
Garage SaleEventWeb UpdateValue ReportAnnounceWebcast
EmailSocial MediaDoorknockTelephone CallSurveyCollect Data
$3,468
Higher Cost Lower Cost No Cost
For 28 YearsAnd over 500 Associates
We have used Forethought & BudgetTo capture 10% Marketshare 1st year
15% 2nd year20% 3rd year
11,560,000 x .03 =
11,560,000
346,800
34,680
3,468
7%
28,900,000 / 2.5 =
$34,680 1st year $52,020 2nd year $69,360 3rd year
1. Create a Private Group on Facebook “XYZ homeowners”2. Buy a Domain that represents your farm “ XYZ homeowners.com”3. Construct your Master Task List and Accountability Deadlines
Build my website and facebook Private GroupAnnounce my website and private group via DH/PC
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #4
Create a sense of community and culture thatcenters around your expertise in your Geographic Farm
www.subdivisionname.com
Create a PRIVATE Group on Facebook
Create a Group on Facebook
Things You can do with your PRIVATE facebook group…
1. Build Rapport & Credebility when prospecting, doorknocking, telemarkting2. Establish a sense of community with the homeowners (with you in control)
3. Post SUBDIVISION SPECIFIC VALUE1. HOA news, rules, announcements2. Help with voting and meetings3. Subdivion Photos
4. Communcity News1. Soccer Tryouts2. Resteraunt Opening or endorsement3. Holiday Happening4. School Calendar
5. Real Estate/ Finance News Reports1. Market Updates… Listed, Sold2. Mortgage Offerings, Moving, Staging, New Homes
www.subdivisionname.com
www.subdivisonhomewoners.com
Using a Subdision Specific Website to GROW your business!!!
Giving away I love Parkland.com Bumperstickers would be a great idea!!!
Imagine I LOVE WYNDHAM LAKES. Com
www.iloveparkland.com
Could you do this with any SUBDIVISION or FARM???
Stay Connected to the Happenings in Your Neighborhood
Follow us on twitter@wyndhamlakes
Join our Group on FacebookWyndham Lakes
Follow us on instagram@wyndhamlakes
Visit our Websitewww.wyndhamlakes.com
Neighborhood Newsletterswith Kerry Krumenacker
Click the link in the text chator go to your DAILY JOLT email
