does ux design kill creativity?
TRANSCRIPT
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UX AD
In the new digital order, user experience design and visual design coexist in perfect harmony
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Conformity
UX AD
InnovationConvention Novelty
Ordinary Distinctive
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UX AD
Healthy give and take
Could also be • mangement • client • developer • brother-in-law
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“Design is not just what it looks like and feels like. Design is how it works.”
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“User experience design has become just as important as the concept.”
Perry Fair Chief Creative Officer
JWT Atlanta, Dallas & Houston
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‣ adoption ‣ conversion rates ‣ ease of use ‣ satisfaction ‣ transactions ‣ product sales ‣ traffic ‣ retention ‣ conversion ‣ market share ‣ brand equity
Improves‣ development costs ‣ development time ‣ redesign costs ‣ maintenance costs ‣ user errors ‣ learning time ‣ support costs ‣ training costs ‣ bounce rates ‣ brand damage ‣ frustration
Reduces
Business case for UX