Does Organic Coffee in a K Cup Make Sense?

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Post on 05-Aug-2015



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<p> 1. By 2. Keurig Green Mountain is coming out with a new product line, organic coffee in K cups. 3. Our question is if organic coffee in a K cup makes any sense. 4. People drink organic coffee because they like the taste and aroma of high quality coffee, they like the idea of a pure produce free of unnecessary contaminates and because they want to help protect the environment. 5. Putting organic coffee in a K cup raises some questions but first a little about the new Keurig product line. 6. Keurig Green Mountain Organic Coffees 7. Market Realist reports on Keurig Green Mountain Organic Coffee. 8. Keurig Green Mountain (GMCR) launched its Green Mountain Coffee Organic line on June 26. This new line is both organic and certified fair trade, making it the first double- certified line of Green Mountain coffee available for the Keurig hot brewing system. 9. The new line of double-certified coffee comes in four varieties: Ethiopia Yirgacheffe Peru Cajamarca Sumatra Aceh Founders Blend 10. The first three varieties are single-origin coffees sourced from Ethiopia, the Cajamarca region of Peru, and the northern Sumatran province of Aceh, respectively. Founders Blend is a medium-roast coffee with notes of floral citrus, apple, and caramel. 11. Keurig Green Mountains double-certified coffees are available in ten- and sixteen- count boxes of K-Cup pods priced at $9.49 and $11.49, respectively. 12. Keurig sells a lot of coffee and a lot of folks like the singe serving approach because it is easy and does not waste coffee. The trouble is that there is a lot of other waste with this product that goes against protecting the environment. 13. How Many Billion K Cups? 14. Billions of K cups go into landfills each year. If part of the reason you drink organic coffee is that you want to protect the environment then even organic coffee in a Keurig K cup is a problem. 15. But there was a solution. Keurig also made refillable K cups under the brand, My K Cup. You could also refill these with any coffee of your choice, which would commonly be cheaper than the coffee from Keurig. Unfortunately that changed. 16. Some years back, thousands of Keurig single-serve machine fans found a cheaper alternative, however - refillable, non- disposable K-cups, little plastic coffee grounds holders, which the company graciously sold under the brand of My K- Cup. 17. Not only was it cheaper, but the coffee drinker had more choice, as My K-Cup could be filled with any brand of coffee off the shelf. 18. But in August 2014, when Keurig introduced its 2.0 line of coffeemakers, it stopped making My K-Cup for it and made the machine incompatible with any K-cups already in existence, as well as with any unlicensed disposable K-cups made by other companies. 19. So Keurig is back to producing little plastic cups to fill up landfills and is enticing environmentally minded coffee drinkers by selling expensive organic coffee in those cups. 20. Recycling K Cups 21. Waste 360 reports that it is possible to recycle K cups into cement. 22. A B.C. program that recycles Keurig coffee K-Cups into cement has been so successful that it may expand into Alberta. 23. The Lafarge cement plant in Kamloops, B.C. turned about 1.4 million K-Cups into cement last year, after teaming up with Van Houtte Coffee Services, which collects the used pods for recycling. 24. Now Keurig just needs to give every customer a pre-paid envelope with each set of cups so that customers can mail their used K Cups to Alberta! </p>