does honda's hybrid approach work, v2 (ko)
TRANSCRIPT
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혼다의 하이브리드 전략은 잘 진행되고 있는가 ?
Steven S. Bammel한양대학교
경영전략과 석사 2 기
2008 년 9 월 26 일
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미래형 교통 시대가 다가오고 있다 .
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혼다의 미래로 가는 길은 험난하다 .
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혼다의 경영 상황을 신중히 고찰해서 하이브리드 혁신에 대해서 토론해
봅시다 .
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혼다의 미래를 위한 전략은
충분히 빠르지 못하고 최상의
방향을 잡고 있지 못할 수도 있다 .
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혼다는 짧은 시간안에 멀리 왔다 .
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혼다의 하이브리드 전략은 연비에 중점을 둔다 .
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혼다의 독자적인 전략이 위험적일 수도 있다 .
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토요타의 하이브리드
기술이 앞에 가고 있다 .
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토요타의 하이브리드차 매출량이 1위를 달리고 있다 .
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다른 자동차 업체들도 잇따라 하이브리드차를 출시하고 있다 .
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혼다의 하이브리드 기술이 도요타를 제치지 못하고 있다 .
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대안의 길은 목적지를 먼저
달성하는 데에 더 효과적일지도
모른다 .
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전기차는 2010 년부터 양산 출시될 예정이다 .
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본격적인 연료 전지 자동차 도입은 10-20 년이나 남았다 .
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내연기관 엔진기술조차 월등히 개선될 잠재성이 충분히 있다 .
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토론문제 #1
하이브리드 전기 자동차가 소비자들에게 채택되는 과정에 있어서 어떤 요소들이 가장 영향력이 있을 것 같은가 ?
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토론문제 #2
혼다와 토요타가 같은 기술표준을 이용하는 상황인 경우 장점과 단점이 각각 무엇일까 ?
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토론문제 #3
혼다가 앞으로 더 잘 경쟁하기 위한 어떤 제안이나 아이디어를 가지고 계시는가 ?
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감사합니다 !
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