Are editions a thing of the past?In print, editions are your only option.In digital this is no longer the case.So why keep them?

John BarnesMD, Insight at Incisive Media Director and ex-Chair of the AOP

Jamie CredlandOperations Director, Intelligent Life & The World In 2016Global Head of Insight, The Economist

Jonny Kaldor (facilitator)Co-founder of Kaldor Ltd (creators of Pugpig)

What are we talking about here?

Edition-based

Continuous

Continuous

So how do you work out which is for you?

How often do I want to engage readers and for how long?

keep bringing them back

keep them reading for longer

What’s the nature of my content?

Short burst, high frequency

Features with longer shelf life

How do I intend to make money?

Subscriptions Single editions

What does my audience look like?

Traditional Radical

And what are my advertisers looking for?

MPUs and algorithmic interstitials

Editorially placed interstitials

And what else do I need to think about?

Any questions from the floor?

Thank you!