does design matter?
DESCRIPTION
http://www.plr.me/pcp-special - Does design matter when it comes to selling and marketing your books? Do people REALLY judge a book by its cover? Is design important for self-publishers, particularly in the massive Amazon.com, Createspace, and Kindle marketplace? Can you get away with doing the design yourself, without spending hundreds - even thousands - on a pro book designer? You'll be surprised. Ronnie Nijmeh, author, publisher, and book design authority shares the real stats from surveys and academic studies about book design, book publishing, and book marketing...TRANSCRIPT
matter?does design
Ronnie Nijmehhttp://www.ProductCreatorPro.com
A B
FAT BURNING FURNACE:
GET IN SHAPE5 simple steps to burning fat, ending emotional eating
RONNIE NIJMEH
CEOACQYR, Inc.
1-877-438-3048
http://www.acqyr.com
What makes design important?
Good Design distinguishes you from others.
mattersdesign
Q: Do covers play a decisive role in your decision to purchase a book?
21%
79%
YesNo
Source: TheBookSmugglers.com
mattersdesign
Q: Can (or has) a cover ever be the SOLE driving factor in your decision to purchase a book?
60%
40% YesNo
Source: TheBookSmugglers.com
mattersdesign
Q: In your opinion, what role do covers play for a book?
12%
26%62%
Artistic Representation of the BookMarketing ToolOther
Source: TheBookSmugglers.com
mattersdesign
What do scientific studies say about book design?
A lot.
mattersdesign
In a hierarchy-of-effects perspective (e.g., McGuire, 1978), getting people’s attention is a required step before persuading them to buy. The visual cues that are part of a product’s package are likely to play a significant role in attracting the attention of consumers, but they may also lead to evaluative inferences. Stokes (1985) has shown that a product’s package has a significant impact on perceived quality, especially when consumers are not familiar with the brand. A book’s cover is analogous to a product’s package. Like a package, it fulfills technical and marketing functions. Thus, in addition to serving as a container and a protection for the book’s content, the cover delivers direct (e.g., the title, the drawings and pictures) as well as indirect (e.g., the colors, the cover material) information about the book quality and content. According to balance theory, linking a positively-valued object to a target object makes the latter object more positive (Eagly and Chaiken, 1993; Heider, 1946). Consequently, the attractiveness of the book cover should have a positive impact on readers’ impression of a new book.
Source: http://www.gestiondesarts.com/fileadmin/templates/main/PDF_Publications/Titulaire/AIMAC8_d_Ast_Colb_Mbar.pdf
“What Makes People Want to Read a Book?: An Experimental Study”By: Alain d’Astous, François Colbert, Imene Mbarek
mattersdesign
Source: http://www.gestiondesarts.com/fileadmin/templates/main/PDF_Publications/Titulaire/AIMAC8_d_Ast_Colb_Mbar.pdf
“...the most important effect appears to be that of the attractiveness of the book cover... more attractive book covers led to greater consumer interest...”
mattersdesign
Source: http://www.gestiondesarts.com/fileadmin/templates/main/PDF_Publications/Titulaire/AIMAC8_d_Ast_Colb_Mbar.pdf
“...getting people’s attention is a required step before persuading them to buy.”
mattersdesign
Source: http://www.gestiondesarts.com/fileadmin/templates/main/PDF_Publications/Titulaire/AIMAC8_d_Ast_Colb_Mbar.pdf
“...The attractiveness of the book cover should have a positive impact on readers’ impression of a new book.”
mattersdesign
Source: http://www.gestiondesarts.com/fileadmin/templates/main/PDF_Publications/Titulaire/AIMAC8_d_Ast_Colb_Mbar.pdf
“... a product’s package has a significant impact on perceived quality, especially when consumers are not familiar with [the book].”
mattersdesign
Table 1 presents the results issued from the ANOVA. To simplify the presentation, the statistics for all main effects and for statistically significant interactions only are reported. As can be seen, three main effects and one two-way interaction were statistically significant. As predicted by H1, consumer interest in the book was greater when the author was famous (mean = 4.50) than when he/she was not (mean = 4.34). However, this effect needs to be qualified because it interacted significantly with the type of book. The reputation of the publisher also had a significant impact on consumer interest, as books from a well-established publishing company were judged to be more interesting (mean = 4.53) than books from an unknown publisher (mean = 4.29). This result gives empirical support to H2. Judging from the magnitude of the F statistics, the most important effect appears to be that of the attractiveness of the book cover. As predicted by H3, more attractive book covers led to greater consumer interest (mean = 4.58) than less attractive covers (mean = 4.26). Figure 2 presents the plot of the marginal means of these three statistically significant effects.
Source: http://www.gestiondesarts.com/fileadmin/templates/main/PDF_Publications/Titulaire/AIMAC8_d_Ast_Colb_Mbar.pdf
Key Findings...
mattersdesign
Source: http://www.gestiondesarts.com/fileadmin/templates/main/PDF_Publications/Titulaire/AIMAC8_d_Ast_Colb_Mbar.pdf
mattersdesign
Source: http://www.gestiondesarts.com/fileadmin/templates/main/PDF_Publications/Titulaire/AIMAC8_d_Ast_Colb_Mbar.pdf
“...Attractive book covers can not only get readers’ attention, they are also likely to make a new book appear more interesting, all other things being equal.”
Final study results...
ProductCreatorPro.com/specialdealIt’s time to look professional...