doe zero energy ready home zero energy ready home energy star partner meeting jamie lyons, p.e....
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1 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
DOE Zero Energy Ready Home
ENERGY STAR Partner Meeting Jamie Lyons, P.E.10-14-2015
2 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
1. Why Build Zero Energy Ready?
2. Selling DOE Zero Energy Ready Homes
3. Technical Specs
4. Partnerships
Outline
3 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
2006200920122015
Energy Code Rigor
Goal
New Risk Reality
1986 1994 1998 2004 2006 2009 2012 2015 2025
4 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Risk Driver
Advanced
EnclosureMore Rigorous
Codes/HERS
Insulation
System
More
Quality Install
Complete
Windows
Air Sealing
5 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Risk 1:
Ensured Comfort
Optimized
Low-Load
Comfort System
Ultra-Low
HVAC Loads
Advanced
Enclosure
Right Sizing/
Variable Speed
Proper
Installation
Complete
Tested
6 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Risk 2:
Moisture Management Strategy
Comprehensive
Water
Protection
More Wetting
Risk
Advanced
Enclosure
Roofs
Walls/
Openings
Site/
Foundation
Materials
7 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Risk 3:
Ensured IAQ Strategy
Comprehensive
IAQ System
More IAQ
Risk
Advanced
Enclosure
Source
Control
Fresh Air
System
High-
Capture
Filtration
8 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Insulation
System
More
Quality Install
Complete
Windows
Air Sealing
Differentiation Opportunity 1:
Obsolescence
House of the
Future
Optimized
Enclosure
Advanced
Enclosure
Insulation
System
More+
Complete
Windows+
Air Sealing+
9 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Differentiation Opportunity 2:
Zero Energy Ready
Solar
Ready
Energy
Efficient Components
Ultra-Low
HVAC
Loads
Optimized
Enclosure
10 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
What is a Zero Energy Ready Home
Advanced
Enclosure
Complete
IAQ
System
Water
Protection
System
Optimized
Comfort
System
Optimized
Enclosure
System
Efficient
Comps
System
Solar
Ready
System
Risk Man:
Low-Loads
Less Drying
Less Fresh Air
Differentiation:Future Ready
Health Ready
Advanced Tech
Zero Ready
11 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
high-performance home, so energy efficient,all or most annual energy consumption
can be offset by renewable energy.
How is a Zero Energy Ready Home Defined
Risk Man:
Low-Loads
Less Drying
Less Fresh Air
Differentiation:Future Ready
Health Ready
Advanced Tech
Zero Ready
12 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Why ‘0’ Sells Better
13 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Clarity depends on contrast.
We often understand something better
when we see it in comparison
with something else
than when we see it in isolation.
Clarity
14 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Point-of-Sale Contrast Tool
15 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Point-of-Sale Contrast Tool
16 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
The Power of Contrast
17 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Compare and Contrast
Contrast: New vs. Obsolescence
18 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
“Our daughter couldn’t breathe
without discomfort for years.
Within two months of moving
into our new Cobblestone
Home
we threw
away the inhaler.
That was
priceless!”Charley and Mary Jones,
KB homeowner
Contrast: Inhaler vs. No Inhaler
19 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
“You feel like you’re wrapped in a 100 wool blankets.
It’s so warm, you would never know
it was below zero degrees the last two weeks here.”
Contrast: Total vs. Partial Comfort
20 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Why ‘0’
Differentiates Better
21 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Why Trusted Important
Nearly 1 in 3 consumers indicated they
do not trust home building and real estate companies.
Source: The business of Trust – The Most Trusted Builders in America,
Lifestory Research, January 2013
22 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Lots of Trusted Label Choices…
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Differentiate with ZERH ‘Brand’
Independent Voice of Authority vs. “Trust me.”
24 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Differentiate with ZERH ‘Brand’
25 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Differentiate with Multiple ‘Brands’
26 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Front Cover Inside Spread Back CoverFlap
Lives Better Works Better Lasts Better
Call us at:
303-231-4567
Differentiate with Value Message
27 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Differentiate with Awards
28 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Michigan’s Most Respected Builder
Differentiate with Awards
29 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Differentiate with ‘Voice of Authority’
30 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Differentiate with Tour of Zero
31 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Differentiate with Tour of Zero
32 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Differentiate with Tour of Zero
33 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Differentiate with Tour of Zero
34 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Differentiate with Tour of Zero
National Campaign:
Call to Action: Inspire American consumers
to visit the future of housing
available today
with Zero Energy Ready Homes.
Campaign Partners:
• Manufacturers
• Associations
• Efficiency Programs
• Financial Institutions
35 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Technical Specifications
36 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
What is a Zero Energy Ready Home
Advanced
Enclosure
Complete
IAQ
System
Water
Protection
System
Optimized
Comfort
System
Optimized
Enclosure
System
Efficient
Comps
System
Solar
Ready
System
Risk Man:
Low-Loads
Less Drying
Less Fresh Air
Differentiation:Future Ready
Health Ready
Advanced Tech
Zero Ready
37 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Technical Specifications…- How Heavy is the Lift?
• ENERGY STAR Certified Homes v3• Advanced Windows
• Air-Tight Construction
• 2012/15 IECC Insulation
• Energy Efficient Components
• Efficient Hot Water Distribution
• Optimized Duct System
• Indoor Air Quality (passive radon mitigation)
• Renewable Ready Construction (PV-Ready ONLY)
• Efficiency Threshold (HERS Index)
• Core Plumbing Layout
(wet wall)
• Manifold System
• Demand
Pumping/Recirc.
System
38 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Partnerships
39 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Builders
Raters
Architects
Lenders/Insurers
Utilities
Stakeholders ZERH Self-Interest
Build.
Manage risk.
Differentiate.
40 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Builders
Raters
Architects
Lenders/Insurers
Utilities
DOE Zero Energy Ready Home Partners
Supply chain.
Consult, model, verify, &
submit.
41 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Builders
Raters
Architects
Lenders/Insurers
Utilities
DOE Zero Energy Ready Home Partners
Design.
Leverage.
42 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Builders
Raters
Architects
Lenders/Insurers
Utilities
DOE Zero Energy Ready Home Partners
Support rationale
valuation process.
43 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Builders
Raters
Architects
Lenders/Insurers
Utilities
DOE Zero Energy Ready Home Partners
Leverage as upper-tier.
Be Innovation Partners.
44 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov
Thank You
For More Information:
www.buildings.energy.gov/zero
Email: