doe technical assistance program · 2014. 5. 15. · • baltimore food and faith project at the...

1 | Program Name or Ancillary Text eere.energy.gov

The Parker Ranch installation in Hawaii

DOE Technical Assistance Program

Leveraging Partnerships with Faith-Based Organizations

May 17, 2011 2-3 pmGreen Market Solutions; GreenFaith;, Georgia Interfaith Power and Light


Webinar Overview

“Leveraging Partnerships with Faith-Based Organizations”

This webinar will explore how faith-based organizations and their partners have used energy efficiency as an organizing motivator to retrofit the institutional building and then members' homes. Three successful programs in New Jersey, Maryland and Georgia will present their models and experience in leveraging faith-based organizations to save energy.

2

Presenter

Presentation Notes

DON’T FORGET TO CHANGE the “program name or ancillary text” of the template for your webinar. Note: this overview is based on the team’s brainstorming in Chicago. If you can stick to the general format for your webinar, that would be great to maintain consistency. However, depending on your specific topic, it might make more sense to rearrange this list of items. For example, workforce might be its own section for certain topics, or for other topics it might make more sense to incorporate a discussion of workforce throughout the presentation. Please feel free to use your discretion within this framework.


What is TAP?

DOE’s Technical Assistance Program (TAP) supports the Energy Efficiency and Conservation Block Grant Program (EECBG) and the State Energy Program (SEP) by providing state, local, and tribal officials the tools and resources needed to implement successful and sustainable clean energy programs.

Presenter

Presentation Notes

Through TAP, DOE has launched an effort to assist EECBG and SEP Recovery Act recipients. This effort is aimed at: Accelerating the implementation of Recovery Act projects and programs, Improving their performance, Increasing the return on and sustainability of Recovery Act investments, and Building protracted clean energy capacity at the state, local, and tribal level.


How Can TAP Help You?

TAP offers:

• One-on-one assistance • Extensive online resource

library, including: Webinars Events calendar TAP Blog Best practices and

project resources• Facilitation of peer exchange

On topics including:

• State and local capacity building

• Energy efficiency and renewable energy technologies

• Program design and implementation

• Financing• Performance contracting


Provider Network Resources

5

State and Local Capacity Building

• Trainings• Workshops• Peer-to-peer matching

Technical • Renewable energy siting and development• Review of technical specs for RFPs• Strategic planning, energy management, and conservation strategies• Green building technologies• Building codes

Program Design and Implementation

• Policy and program development• Coordinating rate-payer funded dollars with ARRA projects and programs• Sustainable community and building design• State and regional EE and RE assessments and planning• EE and RE portfolio program design elements

Financial Program design support and guidance on financing mechanisms such as: • Revolving loan funds (RLFs)• Property-assessed clean energy (PACE)• Loan loss reserves and enhanced credit mechanisms

Performance Contracting

• Designing and implementing a performance contract • Leveraging private investment• Reducing institutional barriers• Tracking and comparing programs

Presenter

Presentation Notes

From DOE ppt – TAC overview by Molly Lunn (Technical Assistance Lead)


P

VEIC

SWEEP

MEEA

NEEA

SEEA

VEIC/NRDC

VEIC

VEIC

ACEEE, NRDC: National Support

NEEP

Who We Are

Program Design & Implementation/Technical Assistance Team

Presenter

Presentation Notes

Be sure to note that “For issues that lie outside program design ,implementation, and technical advice, we can connect you with the right team or you can use the resources noted later in this presentation”



7

Webinar Overview

• TAP Overview (5 minutes)

• GreenFaith and Green Market Solutions: New Jersey and Maryland (25 minutes)

• Georgia Interfaith Power and Light (15 minutes)

• Q&A (15 minutes)

Leveraging Partnerships with Faith-Based OrganizationsWebinar



8

I. GreenFaith and Green Market Solutions - Overview of Programs

II. Solar Installations & The Million Solar Roof Project

III. CFL Distributions & NJ Clean Energy Program

IV. PSE&G Whole House Energy Efficiency Program

V. Maryland Home Performance with ENERGY STAR® Program

VI. Questions

GreenFaith and Green Market Solutions: Table of Contents


Introduction to GreenFaith & Green Market Solutions


• GreenFaith• Interfaith 501c3• Education• Advocacy• Sustainable consumption – in and through

faith-based groups• National fellowship & certification programs

• Green Market Solutions• National energy services company with focus

on East Coast & Midwest• Marketing and implementation of energy

efficiency programs with utilities and state governments

• Currently, focused on implementation of home energy audit/retrofit programs - Home Performance with ENERGY STAR®

Presenter

Presentation Notes

Introduction to GreenFaith and Green Market Solutions


Solar at Faith-Based Sites – Million Solar Roof Project


• Solar arrays at 25 faith-based sites• 480 kw total • 2004-2005 – Early market development• GreenFaith identifies, prequalifies, supports

timely decision-making and publicizes NJ Clean Energy Program rebates

• Sun Farm Network EPC & Solar Pays®• US DOE MSR funds workshops and outreach• Future efforts with several financing, EPC

partners

• Leverage Points: Visibility, moral suasion, citizen education

• Challenges: Small size of avg. site, volunteer decision-making


Healthy People, Healthy Planet Tour


• NJ Clean Energy Program funds outreach & product distribution

• 60,000 CFLs and 20,000 Energy Star desk lamps in 2.5 years

• 200+ faith and community-based institutions• Focus on urban and low-income communities• GMS fundraising program• Sunday mornings, community events, schools• Quantify financial & environmental benefits for

participants

• Leverage points: Multiple touch-points in underserved communities, first-time introduction of state programs

• Challenges: Lack of “next steps”


PSE&G Whole House Energy Efficiency Program

• Partnership – GreenFaith, Green Market Solutions, PSE&G

• GreenFaith – Outreach and Networking• GMS – Logistics and Execution• PSE&G – Financing, Contracting

• Community-based Social Marketing approach• Free home energy audit – blower door, lighting,

appliance, thermostat, heating/cooling equipment evaluation

• 2 stages – stage 3 involves financing for major upgrades – insulation, boiler/furnace




• Feb. 2010 - Launched in 4 NJ UEZs; Goal: 1,000 enrollments by 12/31/10• Sep. 2010 - Expanded to 10 NJ UEZs • Actual results: Enrolled 3,700+ residents by 12/31/10 • Methods: Presentations at faith-based sites, community events, door-to-door and

use of mapping software, census data enables targeting & tracking of results

• Leverage Points: Combination of presentations at faith/community-based sites + door-to-door creates strong neighborhood presence in underserved communities

• Challenges: Managing customer experience with limited involvement




14


Households Enrolled/City

• Paterson – 703• Passaic – 315• Plainfield – 857• New Brunswick – 579• Camden, Mt. Holly, Pemberton,

Gloucester City – 1,062• Carteret, Perth Amboy - 115



15

PSE&G Whole House Energy Efficiency Program• Door-to-door

campaigns to be implemented

• Use GIS software to map streets within targeted communities

• Example to show data driven approach



16

Overview - Maryland Home Performance with ENERGY STAR® Program

• Target - Maryland & Maryland’s Home Performance with ENERGY STAR® Program

• Utilities - Pepco, Delmarva Power and BG&E• Pepco/Delmarva - $100 assessment & rebates of

15%-50% on air sealing, insulation, duct sealing• BGE - $400 assessment & rebates of 15%-50%

• Today, • Share preliminary program results and data

• Number of customers recruited and assessments performed

• Projected energy savings and actual savings ($, kWh & therms)

• Share marketing strategies with faith-based organizations and other channels



17

Service Territories of Maryland Utilities

= Current

= Future



18

Timeline of Activities• Dec 2010

• Green Market Solutions (GMS) becomes a participating contractor in MD HPwES Program

• Both PEPCO and Delmarva Power service territories• Managed by Honeywell Utility Solutions

• Jan 2010• GMS team on the ground• Project Director, Technical Manager, Marketing Manager• 3 full-time auditors

• Feb 2010• GMS begins marketing of the program

• Mar/April 2010• Recruited 130 customers• Begin performing BPI-certified audits• Begin installation of approved retrofit measures



19

Customers Recruited in Pepco Service Territory

Customers Recruited

Feb 1 – April 22

130 Customers



20

Initial Program Results (2/1-4/22)

~64%



21

Poll Results – Efficiency First



22

Poll Results – Efficiency First



23

Projected and Actual Savings – Single Customer

17.3%

21.4%

11.0%

32.6%

13.2%16.9%

6.6%

27.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

CostSavings

Total EnergySavings

ElectricSavings

Gas/OilSavings

Projected Actual

• Limited Data – 4 data points

• Good savings data• 13% cost

savings• 17% energy

savings

• Projected vs. Actual: 4-5% overestimation

• Work to improve estimation techniques with GMS staff



24

Marketing Channels – Multi-Pronged Approach

• Home Shows

• Community Events

• Referral Program

• Door-to-door Campaigns

• For-Profit Partnerships

• Not-for-Profit Partnerships



25

Marketing Channels – Faith-based organizations• April 3, 2011 Presentation

• 20 Attendees

• 8 Sign Ups for Audit

• 4-5 likely Retrofits

http://www.nc4disciples.org/ministries__teams/green_church_initiatives

http://www.nc4disciples.org/ministries__teams/green_church_initiatives�



26

Marketing Channels – Faith-based organizations

• Short-term - Pepco • Wesley Theological Seminary – Growing network of congregations

interested in engaging environmental concerns;• Greater Washington Interfaith Power and Light – GreenFaith relationship

with IPL’s Executive Director; reach out to and explore promotion;• Interfaith Conference of Metropolitan Washington

• Medium-term - BGE• New Psalmist Baptist Church – 7,000 member leading African American

church with a national profile;• Baltimore Food and Faith Project at the Johns Hopkins Center for a Livable

Future – GreenFaith co-publishing a food guide for faith-based groups with Johns Hopkins, and they have access to a large number of congregations in the Washington-Baltimore area;

• The Baltimore Jewish Environmental Network – Group of synagogues and Jewish leaders throughout Baltimore who are committed to greening city’s Jewish community.



27

Street Mapping – Door-to-Door Campaigns• Door-to-door

campaigns to be implemented

• Use GIS software to map streets within targeted communities

• Example to show data driven approach



28

Lessons learned.

• Use multi-pronged marketing approach

• Engage community-based groups including faith-based organizations

• For faith-based organizations• Continue strong partnership with GreenFaith to leverage pre-existing

relationships of GreenFaith (avoid “recreating the wheel”)• Begin with short-term plan in DC• Seek opportunities to grow GreenFaith’s network as well

• Effectively manage data collection & reporting



29

Questions

Rev. Fletcher HarperExecutive Director, [email protected] (Main)

101 South Third AvenueHighland Park, NJ 08904

Paul C. Raver, Jr.President, Green Market [email protected] (Main)773.517.7516 (Cell)

3843 N. BroadwayChicago, IL 60613

4900 Auburn Avenue, Suite 200Bethesda, MD 20814

576 Haddon AvenueCollingswood, NJ 08108

mailto:[email protected]�

mailto:[email protected]�



30

Power & LightGeorgia Interfaith

Power Wise Alexis Chase

Executive Directorwww.gipl.org


For $100 - $300:

• Low Cost Energy Audit • Analysis of Energy Data• Customized Energy Audit Report• Project Management• Home Energy Audit Training Class• Georgia Power Rebates & Weatherization• Solar Loan Fund Georgia Interfaith Power & Light - www.gipl.org

Power Wise


Interfaith Power and Light

Connect with your local IPL Chapter: www.interfaithpowerandlight.org

doe technical assistance program · 2014. 5. 15. · • baltimore food and faith project at the...

Documents