sharing city seoul(english)

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2. Table of ContentsSeoul Declarationof the Sharing City2Establishment of foundationsto create Sharing city, Seoul Preparation of laws and systemsto promote sharing Establishment of a policy execution bodyunder private-public governance Opening of the online sharinginformation portal Seoul, promoter of the sharing economy Installation of an information exchangewindow with the world78910114 7 3. Sharing city, Seoul Future tasks of Sharing city, Seoul Sharing of space- Sharing of idle public facilities- Sharing of parking lots- Room sharing between the generations- Sharing of private companies spaces Sharing of items- Book sharing- Tool and toy library- Samgaenaru Good Neighbor Sharing Market(Exemplary case of a self- governing borough)- Sharing of private companies items Sharing of experience and information- Seoul Open Data Plaza- Seoul Photo Bank- Sharing of private companies experienceand information Preparation of a system for the establishmentof sharing economic ecology widespread adoption of the sharing economyby citizens through interface with villages Promotion of sharing companiesChart of affiliated domestic sharingcompanies and organizations121314151622232425263233343543444546423 4. SeoulDeclarationof the Sharing CityThere is a way of consuming withoutpossessing. The solution is the sharingeconomy. The concept of the sharingeconomy first attracted attention duringthe global financial crisis of 2008. Thesharing economy allows the maintenanceof a similar level of consumptionwhile reducing family expenditures.Furthermore, many people have paidclose attention to the advantagesoffered by this system, which facilitatescommunication within communities andprevents the wasting of resources duringthe consumption process.Seoul is promoting a revolution. The citydeclared itself a Sharing City for thefirst time in September 2012 and beganapplying the concept of the sharing4economy to its urban policies.In fact, sharing is not unfamiliar tothe people of Seoul. There used tobe widespread traditional culturesof sharing in Korea, called poomasiand dure, which mean exchange oflabor and farmers cooperative group,respectively. At one time, we used toshare labor, objects and food amongneighbors. Moreover, Seoul is wellequipped with the IT infrastructureneeded to vitalize the sharing economy.The city prides itself in having the worldsmost convenient Internet, smartphone,and SNS use. Based on these measures,Seoul is carrying out diverse activities topromote the sharing economy. 5. 5 6. Establishmentof foundationsto createSharing CitySeoulSeouls goal is to establish an ecology in which the sharing economy can growautogenously. First, in order to lay solid Sharing city, Seoul has been working on thefollowing measures: Preparation of laws and systems to promote sharing Establishment of a policy execution body under private-public governance Opening of an online sharing information portal (SHARE HUB) Seoul, promoter of the sharing economy Installation of an information exchange window with the worldphoto(cc) via cckorea / fl ickr.com6 7. 701Preparation of laws andsystems to promote sharingAfter Seoul Declaration of the Sharing Cityin September 2012, The citys first actionwas to enact the Seoul MetropolitanCity Sharing Promotion Ordinance onDecember 31, 2012.The Seoul Metropolitan Governmentcollected opinions from sharing activiststhrough public hearings.The newly enacted ordinance dictatesthat the city must support the vitalizationof sharing not only in the public sector,but also in the private sector. As such,the city acknowledges companies ororganizations that attempt to resolve socialproblems through sharing, designatesthem as sharing companies (or sharingorganizations) and supports them. Seoulspublic assurance helps the settlement ofstartup companies. 8. Establishment of foundations to create Sharing city, Seoul02Establishment of a policy executionbody under private-publicgovernanceSeouls Sharing City policy is beingimplemented based on cooperationbetween the private and public sectors.In order to promote smooth private-public8cooperation, the city establishedthe Sharing Promotion Committee inFebruary 2013 and is currently managingit. The committee is composed of fifteenmembers including twelve private experts.The private experts are drawn from theIT, CSR, and social innovation fields, whilethe remaining three members include acity councilor and officials. The committeedeliberates on the selection of sharingcompanies and suggests diverse opinionson business operation.In this sense, Seouls sharing policy is aprivate-public governance model ratherthan a top-down model. 9. 903Opening of an online sharinginformation portal(SHARE HUB)SHARE HUB ( is a portalwebsite designed for the sharing ofinformation. The website is the mostconvenient gate to the Sharing Seoulfor citizens. The Seoul MetropolitanGovernment opened the SHARE HUB inJune 2013. The SHARE HUB introducesthe activities of domestic and overseassharing organizations and companies andintroduces Seouls sharing activities toother countries. Furthermore, the SHAREHUB supports networking with sharing-relatedcompanies and organizations, etc.Website management is conducted byprivate-public cooperation. The actualmanagement of the website is conductedby a private organization called CC Korea.The Seoul Metropolitan Governmentprovides administrative and financialsupport for management, and engagesin collaboration with diverse fields such asthe advertising of sharing business. 10. Establishment of foundations to create Sharing city, Seoul04Seoul, promoterof the sharing economyThe Seoul Metropolitan Government is amajor promoter of the sharing economy.Although the city is not directly involvedwith the actual management of sharingcompanies, it helps startup companies tosuccessfully establish themselves in themarket. An example is Seouls operationof the Sharing Economy Startup School.It is a learning experience for those whowish to start their companies based onthe sharing economy.This program helps10prospective entrepreneurs to inspecttheir business items and solve problemsthrough mentoring with civilian expertsor senior entrepreneurs. The goal is tosupport entrepreneurial activities thatutilize the sharing economy.After the establishment of a business,the city continues communication andcooperation in order to promote thesuccessful settlement and enhancedautonomy of startup companies. 11. 1105Installation of an informationexchange window with the worldSeoul is very interested in internationalexchanges aimed at vitalizing the sharingeconomy. International exchanges allowSeoul to announce the achievementsof Sharing city, Seoul and to learn fromexcellent or exemplary cases from overseas.To that end, the Seoul MetropolitanGovernment operates the Sharing EconomyAdvisory Group. The Sharing EconomyAdvisory Group is currently composed ofJoe Gebbia, co-founder of Airbnb; RachelRotsman, director of Collaborative Lab; AprilRinne, CSO of Collaborative Lab; HeraldHeinrichs, professor of Lneburg University;and Neal Gorenflo, co-founder of Shareable.In the future, the Seoul MetropolitanGovernment plans to meet with the SharingEconomy Advisory Group on a periodicbasis to gather information on overseassharing economy trends and receiveconsultation on Seouls Sharing City policy. 12. SharingCitySeoulSharing spaceWe can use limited space effi ciently by sharing.Seoul initiatively opened underused public space, and is putting all eff orts for sharingspace in private places such as parking lots, empty rooms, churches, etc.Public Sector Private Sector12 OnOff mix WOOZOO BnB Hero Kozaza Modu Company Sell Park Sharing public underused space Sharing parking space Room Sharing betweenthe Generations (house sharing)photo(cc) via Rsms / fl 13. photo(CC) via Kevin Harber / fl ickr.com13Sharing of idle public faciliiesSeoul is actively committed to sharing public spaces. During times when public facilitiesare not in use, such as weeknights and weekends, Seoul loans those spaces to citizensfree of charge or rents them out at low cost. Anyone can easily access the facilities usingthe online reservation website( Residents conduct regular clubmeetings in such spaces. Since April 2014, 970 spaces have been opened to the public,and they have been used by members of the public on approximately 23,000 occasions. 14. Parking lot sharingThe construction of just one new parking lot in downtown Seoul requires a signifi cantbudget. However, sharing parking lots can solve parking problems without requiringany budget input. The Seoul Metropolitan Government performs diverse activitiesto promote the sharing of parking lots. In Yongsan-gu, resident parking lots areshared with those who need them. In Songpa-gu, the city collaborates with sharingcompanies to share parking information with citizens. Also, new measures have beenattempted in diff erent boroughs. In Jongno-gu, the parking lots of residential collegesare available for sharing, while in Seongbuk-gu the parking lots of leased apartmentsare shared with other residents.14photo(CC) via Milo Baumgartner / fl ickr.comSharing city, Seoul - Sharing of space 15. Room sharing between the generations is a housing sharing project that connects twogenerations. The basic goal is to connect young people in need of low-cost housingwith more senior citizens who have extra rooms due to their childrens departure formarital or employment reasons, etc. Young people can help with house chores andenjoy low rent in return. Elders can live in young peoples company and enjoy freedomfrom social isolation. This system has attracted considerable attention as a solutionto both the problem of solitude facing many senior citizens and young peopleshousing difficulties. Currently, there are 28 young people residing in 23 houses withelderly people in Nowon-gu and Gwangjin-gu. The system is now sp


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