Post on 12-Jan-2015
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2. In what ways does your media product use, develop or challenge forms and conventions of real media products?
- In many ways our documentary does follow the usual conventions of documentaries; especially with the focus on interviews. As we wanted to gain a true understanding on tattoos and the people behind them it was important to follow different techniques and styles of interviewing. We included planned structured interviews and semi structured interviews which are usually seen in documentaries where the interviewer is interviewing the public. When doing my research on tattoo documentaries I looked at Miami ink, LA ink and London ink; in these programmes they often have interviews with the tattoos artist where it is just the interviewee and a background, We used this style for our interview with Hazelle as the focus would be purely on her, and this would make the interview feel some what more professional. We developed the conventions of interviewing when we used semi structured interviews as this made the documentary seem more laid back and individual; and personally this idea makes the conversation flow more smoothly and make it easier for our target audience to relate to the person being interviewed as they are able to elaborate more on questions as it is more of a conversation.
- When watching documentaries which appeals to the same target audience as we have been targeting I have gained a lot of inspiration. I focused strongly on the conventions of editing and sound. I have found that the sound and music is crucial when appealing to an audience for example the recent documentary Being N Dubz shows. However I feel our documentary does in some ways contrast with the conventions when it comes to the genre of music. When choosing the music it was simple a task of looking through my itunes as a lot of the music which is associated with Camden I listen too, this is beneficial as Camden was one of our prime locations for filming. The genre of music that we chose was Drum and Bass and Dubstep as this music is the main genre that influences the punkculture of this area.
- Skin Deep fits to the conventions of a stereotypical documentary when we have a voice over of facts about tattooing as this educates the viewer which is a key principle of a documentary. We challenged the conventions by using a young mans voice as usually it is a well spoken women or an older man; we decided to use a younger person as his voice is some what endearing and something the audience of this age could relate to and also works well with our urban London theme.
4. Colour has made a huge impact in our documentary we edited the effect of the lighting in certain scenes to make some areas stand out more than others, for example we used hard light on the opening of Camden and when Liam shows his tattoos this puts an emphasis on the lines of the tattoos and makes them seem prominent in the shot. However contrasting with this we used softer light during the interview with Hazelle to show her personality and to put the focus on the audio. This is conventional of a documentary. 5. This first screen shot is part of the first few seconds of our documentary. This is fairly conventional as it is establishing the location and is face paced therefore drawing the viewer into the surroundings. There is a voiceover to give the viewer and instant insight into what the documentary represents. As we wanted to make our documentary moderately educational as Tattooing is a subject that has a lot of stigma around it and can be misjudged. We edited the colour to make this vivid and intense to represent the lively urban culture which is rapidly forming in the area.This is typical of a documentary convention as it is founding the area in a interesting different way. For example when helicopter views are done to illustrate the location. This screen shot to the right shows an actual tattoo being done we have cut in footage of Camden, still shots and tattooist to create a juxtaposition; as a development we also included the sound of the tattoo machine to make of an impact to the added shots. The first cut in was of the tattoo to the right as this directly introduces the subject to its audience, and adds a somewhat excitement to the first few seconds and also coincides with the voiceover. Cut in footage is often used in a typical documentary to show different areas within a subject . 6. This is another typical shot of a conventional documentary as it is establishing the area and instant give the audience an idea of the subject. I feel that this shot is important as it is bright and edgy which is key in the style of documentary that we are trying to create. This creates more of an impact then just simply adding text; and stands out to the audience. We have conformed by having this shot as a zoom in as this is typical of a documentary of our style. This shot is symbolic as the word tattoo is written in the style of an actual tattoo. This is a high angle shot making the word seem more dominant in the shot and even powerful. This accomodates to the typical techniques of a documentary as these establishing shots create a climax along with the music to create a build up. This shots represents the culture which had developed in Camden, which is seen as very playful and exciting. We have made the beginning extremely fast paced and we have used slow motion on the part of hello kitty when the music drops. As all the areas of colour, speed and music work together it draws the viewer into the rest of the documentary which makes the first few seconds extremely important. 7. During our first interview I was lucky enough to meet Liam; he is a young man covered in tattoos. This shot conforms to the theme of our documentary as we are talking to someone who is part of the typical stereotype of having tattoos in today's society. As it is our first interview played in the documentary it is important to show the tattoos and have someone prospective on them. This is exceedingly conventional of a documentary as it is establishing the first person being interviewed. This fit to the conformities by showing his name, and occupation. We used the same font to gain continuity. We challenged the conformities by using a semi structured interview rather than a structured one, However Fearne Cottons interviewing techniques are similar. As I feel that the conversation would flow better this way and make Liam feel more comfortable. We used slow motion for the audience to be able to see the tattoo in detail in this shot, also this worked well with the music as we paid a lot of attention on fitting the still shot, and areas of footage to fit with the music. I believe in some ways this challenges the conventions of a typical documentary as this would more likely to be seen in a film or TV programme. 8. One of my favourite areas of editing is when we have included the still shots of Hazelle I feel that this works well as this coincides with the audio. This conforms to a typical media product as in documentaries they will often show still shots to show a photograph of the past etc. For example in True Hollywood Stories. These documentaries have been hugely inspiring when adding still shots as they will do so to show a photography of celebrities in the past; for example in baby pictures, in times of trauma, or highlights in their life. The next still shots shows the inside of the tattoo studio. This is important as after this shot we have an interview inside the tattoo studio with someone who works there. In this shot the contrast of white and black is extremely important as the white represent the cleanliness and safety of the studio as this is an important factor when owning a tattoo studio. This bold blackness of the title shows the name of the show in a powerful way. We have added a description of what it is and to show the location. This is typical of a documentary as it shows the viewer where they are and avoids confusion this could also be used to advertise. 9. This is when we had the interview in the tattoo studio. We interviewed Jozef who is a tattoo artist from Poland this challenges the conformities of a documentary as they would usually focus on someone who has been in the profession for their whole life however we thought that it would be interesting to speak to someone who is fairly new to it and how they got into the profession. However this also does conform in some ways as we used structured interviews which interviews usually use in documentaries as they have questions that they have to ask to appeal to their audience and to prevent errors or disruptions in the interview. We used it as Jozef was fairly camera shy and so we wanted to go through the questions with him first to make him feel more comfortable. However still maintained a laid back feel to make the interview seem real and naturalistic. For the title of the documentary I used a still shot of a tattooed women and then put the title over the top, we used the same font to make it cohesive and this works well with the tattoo behind it. The tattoo blurs as the title shows which adds the focus on Skin Deep. 10. How effective is the combination of your main product and ancillary texts?
- Having the combination of my main documentary and supporting pieces has been extremely important as it is effectively endorses the final piece and reiterates the messages that we are trying to educate the target demographic. As a group our supporting piece was a television advertisement, We felt that this was an effective way to use the footage we hadnt used and to show off our best areas of footage. As we had so many great ideas for our final piece that we didnt use this was a way that we could include the ideas that we had dismissed in the past in a new way.
11. The television advertisement has been a